Good solutions and stories can be of high value if it
reaches the target group. At Essencius we identify the messages
and execute the strategy. It is of the utmost importance that
our costumers get the optimum profit in every situation, which
is why we focus on developing and implementing complete
communication solutions.
We operate within the full circle of communications, from the
overall communication strategy that is based on a thorough
analysis to writing texts for websites, brochures, press
releases, newsletters and so forth. A common factor for all
communication that goes through us is that the target group is
incorporated as the essential factor in the messages.
Online Communication
Websites and the Internet have become a matter of
course, however, the quality of how the elements are presented
varies a lot. At Essencius we offer the development of
completely new websites and, furthermore, we work with Viral
Marketing via the Internet. This can be in the form of
competitions or challenges that use the Internet and E-mails as
the only communication channel or that combine the more
traditional media such as leaflets, books and daily papers. It
can also be the creation of a Wikipedia entry, Facebook pages,
the establishment of activities or actual genre based
campaigns.
Crisis management
From time to time companies and organizations are
faced with a crisis. Essencius has developed a number of
strategic communicative tools to use in a crisis. The tools
help the company to stay abreast of the situation and minimize
the extent of damage. Examples of such tools is the development
of Q&A, defining the chains of communication and
communication channels, allocation of responsibilities and for
example continuous monitoring of debates and chats regarding
sensitive subjects.