Public Reations
PR is more than achieving visibility in the media. It
is more than creating an edgy press release that arouses the
curiosity of the busy editorial offices. It is more than
providing cleverly worded messages to journalists and having
strategic knowledge of the big media houses’
administrative procedures. All of this is of course an
indisputable criteria and something that we can deliver at any
time. And that could be it. But at Essencius we want to
offer more than that.
We help companies achieve, strengthen and preserve a solid
relationship with the public, including the press and the
authorities. It is paramount to strengthen our clients
market position and it is very important for us to create
measurable results of the efforts we provide.
We work with goal-orientated PR that is based on a solid
knowledge of the media and stakeholders, which we approach
together with a thorough analysis of the company’s wishes
and messages. By defining the criteria of success, in
collaboration with the client, our PR efforts are always
measurable.
Whether you want to launch a luxurious brand, make people drink
more water or influence parents’ attitude towards healthy
food, a well-founded communication and PR strategy will
strengthen your path to the target audience.
Public Affairs
This discipline has many names and lobbying is the
most commonly used. Essencius works with Public Affairs in
order to contribute to the current legislation, establish a
dialog and influence stakeholders, relevant public institutions
or to alter opinion makers’ position towards a company
and its services or a specific cause. The efforts can be done
on behalf of the client, alone or in collaboration with an
equal partner.
Creative PR
Were you a journalist at one of the editorial offices in
Copenhagen during week 45? Then you probably got a goatskin
stuck through your door. The goatskin was an invitation to the
opening of a new flagship store for Anton Berg’s
luxurious chocolate brand, A XOCO. The skin got a lot of
attention in the editorial offices. That way people remembered
A XOCO and it did not end among the many e-mails that never go
beyond the inbox. This is a typical example of our method. You
can find further reading on the A XOCO case
here.