A sponsorship must make sense. There has to be a natural
consistency between the sponsor and product – both
partners should benefit from the collaboration. As sponsor it
is important to be involved with the brand and to be present
and active at various arrangements that allow both the brand
and sponsor to interact with the target audience. If
successful, the sponsorship can give access to an enriching
communication platform, which is lively, emotional and in touch
with realities. Returns are big when one manages the discipline
correctly.
We provide advice on all areas of sponsoring. Based on our core
competencies in integrated communication, we create intelligent
and brand relevant sponsor solutions that generates value for
the sponsor as well as the sponsored product.
We collaborate with one of Denmark’s biggest sponsor
companies that specialize in drawing up sponsorships. Our
expertise lies within counselling and activation. At Essencius
we make sure that the sponsorship’s full potential is
realized. Additional information about sponsor activation can
be found in one of our
cases.