To us, providing an integrated work is a matter of
course. To illustrate how we reach all the way around, we have
developed a model consisting of 8 points - Always the customer,
as the natural center.
Results and evaluation
Do we deliver? Have we met the expectations and created value?
Hopefully, we have done both and more. We evaluate the results
together with our customers. - Both during the process and
after the total efforts.
How we measure the results will be different, because we are
solving a variety of tasks. Measuring instruments are adjusted
to the success criteria, which we have defined together with
the customer in the initial stage of the collaboration. ROI, in
some cases, can be measured in column millimeters, positive and
negative publicity, message tracking, increased awareness among
the population, increased sales, etc. In other cases, it is
measured in the audience’s perceptions of a certain
promotion or the outcome of the reflections or reports.
Therefore, the core of the evaluation is that we together have
measured performance according to the success criteria. If the
results are consistent with the success criteria, we are a
success and the good collaboration will hopefully continue and
be developed.