To us, providing an integrated work is a matter of
course. To illustrate how we reach all the way around, we have
developed a model consisting of 8 points - Always the customer,
as the natural center.
Strategy and activities
A thorough and focused approach is a must in all PR and
communication efforts. In Essencius we make much out of the
strategic process, that way we always have a clear goal and
consistency in mind during the entire process - from the first
contact with the client until we made a safe finish and have
delivered good results.
The strategic approach is determined after the research phase
and after the objectives and success criteria have been
determined. The strategy can be compared with the choice of
route you make when planning for the year’s vacation.
What type of road, through which countries, with or without
accommodations, etc.
Once the strategy is in place, we prepare a comprehensive
communication and PR strategy. Here we describe what we do,
when we execute, with what methods and when we expect to
finish. The strategy serves as a tool for us as well as a
checklist for our customers.
We make much of informing and updating the client along the
process - obviously attuned to how much each party gets
involved in the process.