“Do you join the adult’s smoking?” Thus is one of questions on the children’s site www.cigiraffen.dk. Second-hand smoking within the home sphere is still a big problem and small children are especially sensitive.
‘Røgbort og Cigiraffen’ is an online universe directed at parents, nurses, teachers and children. There are no raised fingers, but instead there is an interactive universe that among other things tells the stories of Røgbort og Cigiraffen, Røgserne og Ceruth. At the same time the adults can receive guidance on how to get their nicotine need fulfilled and shelter the children against the dangerous smoke. Essencius handled the development of the concept, design and establishment of the site, while Astma-Allergi Forbundet (the Asthma and Allergy Association) handled the other assignments.
“It was a simple and unproblematic to start up a campaign in collaboration with Essencius. The work sharing arrangement was clear and well defined, but there were always room for exchanging and discussing ideas.” Lise Nørgaard, Head of Communications at Astma og Allergi Forbundet.