In 2009 Jacobsen Brewhouse launched the second beer in the prestigious Vintage trilogy. Intransigence and prestige were keywords when we launched a universe in which art and beer became one. The launch was created in collaboration with the controversial artist Marco Evaristti. Vintage 2 was placed as a Danish alternative to the expensive vintage wines and was a major player in the struggle to get premium beer back in people’s minds. In Carlsberg’s old cellar, where Vintage 2, as the only contemporary beer, is brewed and matured, we held sample tasting and lectures. Sommelierer and chefs from selected restaurants plus journalists with an extraordinary passion for beer got a unique experience. Our totality of PR efforts generated massive media coverage. Vintage 2 was described and debated in more than 35 different Danish media.
”I have found the collaboration with Essencius very satisfying. They showed great appreciation of the essence of the messages that we wished to communicate. They have been successful in getting positive and massive press coverage. We look forward to the Vintage 3 collaboration in 2010.”, Rune Jessen, Brand Manager at Carlsberg Denmark.