{"id":1185,"date":"2016-06-27T14:00:54","date_gmt":"2016-06-27T13:00:54","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=1185"},"modified":"2022-10-20T10:55:29","modified_gmt":"2022-10-20T09:55:29","slug":"den-gamle-fabrik-baerfolket","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/en\/portfolio-items\/den-gamle-fabrik-baerfolket\/","title":{"rendered":"Den Gamle Fabrik: B\u00e6rfolket"},"content":{"rendered":"\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Den Gamle Fabrik \u2013 B\u00e6rfolket (The Berry People)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Challenge<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Den Gamle Fabrik already had an amazing, family-friendly universe with\u00a0the TV commercial \u2018B\u00e6rfolket\u2019 (\u2018The Berry People\u2019).\u00a0The company wanted to bring \u2018B\u00e6rfolket\u2019 to life, and establish a more direct and emotional link between the product and the universe \u2013 with a clear connection between family and the grocery shopper.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Solution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We asked one of Denmark\u2019s most popular children\u2019s book authors, Lene Kaaberb\u00f8l, to interpret the commercial universe into a children\u2019s book. The talented Anders Walther was asked to bring the characters to life with drawings. Sebastian Klein carried out voiceovers in the digital version. The result was \u2018Fort\u00e6llingen om B\u00e6rfolket\u2019 (\u2018The Story of the Berry People\u2019) \u2013 a children\u2019s book about the strawberry girl Dug (Dew). The book was published both as a printed children\u2019s book and as an app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Result<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With five hearts from Politiken\u2019s book reviewer, more than 110.000 App Store-downloads and a fine position on the bestseller lists, the children\u2019s book campaign shows that good literature can thrive both in Bilka (a large Danish supermarket), in the public libraries, and on the bookshelf at home.\u00a0 The campaign for Den Gamle Fabrik got coverage in both traditional media, such as \u2018Aftenshowet\u2019 (the most seen night show in Danish broadcast TV), in nationwide newspapers, as well as through leading bloggers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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READY TO TALK?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Do you have a challenge we can help with?<\/p><\/div>

\u00a0<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Den Gamle Fabrik \u2013 B\u00e6rfolket (The Berry People) Challenge Den Gamle Fabrik already had an amazing, family-friendly universe with\u00a0the TV commercial \u2018B\u00e6rfolket\u2019 (\u2018The Berry People\u2019).\u00a0The company wanted to bring \u2018B\u00e6rfolket\u2019 to life, and establish a […]<\/p>\n","protected":false},"author":1,"featured_media":2118,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"portfolio_category":[262,179,177,180,178],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-1185","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-en","portfolio_category-brand-activation-en","portfolio_category-design-en","portfolio_category-pr-en","portfolio_category-social-media-en"],"acf":[],"yoast_head":"\nBrandactivation - Den Gamle Fabrik - The Berry People<\/title>\n<meta name=\"description\" content=\"We brought Den Gamle Fabrik\u2019s family-friendly universe to life with a 360 degree campaign. 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