{"id":1211,"date":"2017-10-30T10:44:41","date_gmt":"2017-10-30T10:44:41","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=1211"},"modified":"2022-09-22T15:33:11","modified_gmt":"2022-09-22T14:33:11","slug":"electrolux","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/en\/portfolio-items\/electrolux\/","title":{"rendered":"Electrolux – Style Well Cared For"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Electrolux \u2013 Style Well Cared For<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Challenge<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Electrolux was about to launch UltraCareEco \u2013 a new washing machine specifically designed to handle the exclusive and sensitive fashion clothes you normally would have cleaned professionally. With the Nordic campaign\u00a0Style Well Cared For<\/em>\u00a0Electrolux wanted the attention of modern, fashion-conscious consumers. This campaign should \u2013 through a creative concept \u2013 strengthen the Electrolux brand, position, and credibility within the fashion industry and the target group. The objective was to brand UltraCare as a \u2018must have\u2019 for Danish fashionistas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Solution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Together with the up-and-coming Danish designer brand STORM & MARIE, we developed four uniquely designed \u2019limited editions\u2019 of UltraCareEco that matched the brand\u2019s upcoming fall collection. The washing machines were exhibited in selected stores as well as at Copenhagen Fashion Week. We established collaborations with the lifestyle magazine ELLE and the fashion bloggers Laura Lawaetz and Itsfashionbaby, who wrote about the campaign and participated in our campaign film. Finally, we activated the campaign on Facebook, where users could win one of the coveted washing machines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Result<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

With the campaign, Electrolux got branded as a credible and legitimate player within the fashion industry \u2013 and with the message of Style Well Cared For, we drew attention to a new and improved way for fashionistas to care for expensive fashion clothes. The collaboration with STORM & MARIE led to great buzz in the fashion industry and massive media coverage. The campaign resulted in more than 75 media clippings with a PR value of over 3,2 million DKK and an earned audience of 2,3 million. On social media, the results were impressive with an engagement rate of 3,4%, an interaction rate of 42% and more than 6,000 clicks in the Facebook contest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

READY TO TALK?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Do you have a challenge we can help with?<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2119,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"portfolio_category":[262,179,186,180],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-1211","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-en","portfolio_category-brand-activation-en","portfolio_category-influencer-marketing","portfolio_category-pr-en"],"acf":[],"yoast_head":"\nElectrolux - Style Well Cared For Campaign - ESSENCIUS<\/title>\n<meta name=\"description\" content=\"Electrolux was about to launch UltraCareEco \u2013 a new washing machine specifically designed to handle exclusive and sensitive fashion clothes. We developed a campaign and PR strategy that strengthened Electrolux brand, position and credibility in the fashion industry. Click to find out more details.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/en\/portfolio-items\/electrolux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Electrolux - Style Well Cared For - Essencius\" \/>\n<meta property=\"og:description\" content=\"Electrolux was about to launch UltraCareEco \u2013 a new washing machine specifically designed to handle exclusive and sensitive fashion clothes. We developed a campaign and PR strategy that strengthened Electrolux brand, position and credibility in the fashion industry. Click to find out more details.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/essencius.dk\/en\/portfolio-items\/electrolux\/\" \/>\n<meta property=\"og:site_name\" content=\"Essencius\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/essencius\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-22T14:33:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/essencius.dk\/wp-content\/uploads\/2017\/10\/Electrolux-Style-Well-Cared-For-Cover-e1509636936387.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@essencius\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/en\\\/portfolio-items\\\/electrolux\\\/\",\"url\":\"https:\\\/\\\/essencius.dk\\\/en\\\/portfolio-items\\\/electrolux\\\/\",\"name\":\"Electrolux - Style Well Cared For Campaign - ESSENCIUS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/en\\\/portfolio-items\\\/electrolux\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/en\\\/portfolio-items\\\/electrolux\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Electrolux-Style-Well-Cared-For-cover.jpg\",\"datePublished\":\"2017-10-30T10:44:41+00:00\",\"dateModified\":\"2022-09-22T14:33:11+00:00\",\"description\":\"Electrolux was about to launch UltraCareEco \u2013 a new washing machine specifically designed to handle exclusive and sensitive fashion clothes. We developed a campaign and PR strategy that strengthened Electrolux brand, position and credibility in the fashion industry. Click to find out more details.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/en\\\/portfolio-items\\\/electrolux\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/essencius.dk\\\/en\\\/portfolio-items\\\/electrolux\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/en\\\/portfolio-items\\\/electrolux\\\/#primaryimage\",\"url\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Electrolux-Style-Well-Cared-For-cover.jpg\",\"contentUrl\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Electrolux-Style-Well-Cared-For-cover.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"vaskemaskine fra electrolux sammen med kjole p\u00e5 mannequin, med print designet af Storm og Marie\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/en\\\/portfolio-items\\\/electrolux\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/essencius.dk\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Electrolux – Style Well Cared For\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/#website\",\"url\":\"https:\\\/\\\/essencius.dk\\\/\",\"name\":\"Essencius\",\"description\":\"PR, Social & Digital Communications\",\"publisher\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/essencius.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/#organization\",\"name\":\"Essencius\",\"url\":\"https:\\\/\\\/essencius.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/essencius-forside-e-circle.png\",\"contentUrl\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/essencius-forside-e-circle.png\",\"width\":300,\"height\":300,\"caption\":\"Essencius\"},\"image\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/essencius\",\"https:\\\/\\\/x.com\\\/essencius\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Electrolux - Style Well Cared For Campaign - ESSENCIUS","description":"Electrolux was about to launch UltraCareEco \u2013 a new washing machine specifically designed to handle exclusive and sensitive fashion clothes. We developed a campaign and PR strategy that strengthened Electrolux brand, position and credibility in the fashion industry. Click to find out more details.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/essencius.dk\/en\/portfolio-items\/electrolux\/","og_locale":"en_US","og_type":"article","og_title":"Electrolux - Style Well Cared For - Essencius","og_description":"Electrolux was about to launch UltraCareEco \u2013 a new washing machine specifically designed to handle exclusive and sensitive fashion clothes. We developed a campaign and PR strategy that strengthened Electrolux brand, position and credibility in the fashion industry. Click to find out more details.","og_url":"https:\/\/essencius.dk\/en\/portfolio-items\/electrolux\/","og_site_name":"Essencius","article_publisher":"http:\/\/www.facebook.com\/essencius","article_modified_time":"2022-09-22T14:33:11+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/essencius.dk\/wp-content\/uploads\/2017\/10\/Electrolux-Style-Well-Cared-For-Cover-e1509636936387.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@essencius","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/essencius.dk\/en\/portfolio-items\/electrolux\/","url":"https:\/\/essencius.dk\/en\/portfolio-items\/electrolux\/","name":"Electrolux - Style Well Cared For Campaign - ESSENCIUS","isPartOf":{"@id":"https:\/\/essencius.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/essencius.dk\/en\/portfolio-items\/electrolux\/#primaryimage"},"image":{"@id":"https:\/\/essencius.dk\/en\/portfolio-items\/electrolux\/#primaryimage"},"thumbnailUrl":"https:\/\/essencius.dk\/wp-content\/uploads\/2017\/11\/Electrolux-Style-Well-Cared-For-cover.jpg","datePublished":"2017-10-30T10:44:41+00:00","dateModified":"2022-09-22T14:33:11+00:00","description":"Electrolux was about to launch UltraCareEco \u2013 a new washing machine specifically designed to handle exclusive and sensitive fashion clothes. We developed a campaign and PR strategy that strengthened Electrolux brand, position and credibility in the fashion industry. Click to find out more details.","breadcrumb":{"@id":"https:\/\/essencius.dk\/en\/portfolio-items\/electrolux\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/essencius.dk\/en\/portfolio-items\/electrolux\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/essencius.dk\/en\/portfolio-items\/electrolux\/#primaryimage","url":"https:\/\/essencius.dk\/wp-content\/uploads\/2017\/11\/Electrolux-Style-Well-Cared-For-cover.jpg","contentUrl":"https:\/\/essencius.dk\/wp-content\/uploads\/2017\/11\/Electrolux-Style-Well-Cared-For-cover.jpg","width":1920,"height":1080,"caption":"vaskemaskine fra electrolux sammen med kjole p\u00e5 mannequin, med print designet af Storm og Marie"},{"@type":"BreadcrumbList","@id":"https:\/\/essencius.dk\/en\/portfolio-items\/electrolux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/essencius.dk\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/essencius.dk\/portfolio-items\/"},{"@type":"ListItem","position":3,"name":"Electrolux – Style Well Cared For"}]},{"@type":"WebSite","@id":"https:\/\/essencius.dk\/#website","url":"https:\/\/essencius.dk\/","name":"Essencius","description":"PR, Social & Digital Communications","publisher":{"@id":"https:\/\/essencius.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/essencius.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/essencius.dk\/#organization","name":"Essencius","url":"https:\/\/essencius.dk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/essencius.dk\/#\/schema\/logo\/image\/","url":"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/06\/essencius-forside-e-circle.png","contentUrl":"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/06\/essencius-forside-e-circle.png","width":300,"height":300,"caption":"Essencius"},"image":{"@id":"https:\/\/essencius.dk\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/essencius","https:\/\/x.com\/essencius"]}]}},"_links":{"self":[{"href":"https:\/\/essencius.dk\/en\/wp-json\/wp\/v2\/avada_portfolio\/1211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/essencius.dk\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/essencius.dk\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/essencius.dk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/essencius.dk\/en\/wp-json\/wp\/v2\/comments?post=1211"}],"version-history":[{"count":6,"href":"https:\/\/essencius.dk\/en\/wp-json\/wp\/v2\/avada_portfolio\/1211\/revisions"}],"predecessor-version":[{"id":39548,"href":"https:\/\/essencius.dk\/en\/wp-json\/wp\/v2\/avada_portfolio\/1211\/revisions\/39548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/essencius.dk\/en\/wp-json\/wp\/v2\/media\/2119"}],"wp:attachment":[{"href":"https:\/\/essencius.dk\/en\/wp-json\/wp\/v2\/media?parent=1211"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/essencius.dk\/en\/wp-json\/wp\/v2\/portfolio_category?post=1211"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/essencius.dk\/en\/wp-json\/wp\/v2\/portfolio_skills?post=1211"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/essencius.dk\/en\/wp-json\/wp\/v2\/portfolio_tags?post=1211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}