{"id":1285,"date":"2017-10-30T15:37:01","date_gmt":"2017-10-30T15:37:01","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=1285"},"modified":"2022-10-20T12:32:24","modified_gmt":"2022-10-20T11:32:24","slug":"anthon-berg-spin-the-bottle","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/en\/portfolio-items\/anthon-berg-spin-the-bottle\/","title":{"rendered":"Anthon Berg Spin the Bottle"},"content":{"rendered":"\t\t
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Anthon Berg Spin the Bottle<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Challenge<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Anthon Berg is famous for their Chocolate Liqueur Bottles which are mostly sold in airports around the world. In 2015 they introduced four new\u00a0 types, which combined popular coffee and liqueur specific for each country:<\/p>

\u2013 French Coffee \u2013 Orange Liqueur
\u2013 Irish Coffee \u2013 Whisky
\u2013 Cuban Coffee \u2013 Rum
\u2013 Mexican Coffee \u2013 Tequila<\/p>

Anthon Berg already had a number of activations planned for selected airports around Europe. However they wished to push the awareness of the new Chocolate Coffee Liqueurs to the global community and to extend the airport activities digitally to their social media community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Solution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To ensure a connection between offline activities and the online activation, we decided to tap into the\u00a0Spin the bottle<\/em>\u00a0airport activation and create a digital version of the game. We drove the offline participants to a Facebook connected campaign site. Codes received while participating in the physical airport activation were put to use in an online game.<\/p>

To push the campaign further, stickers were placed on packages of the new chocolate bottles worldwide. We also activated the existing Facebook community by creating a visual campaign that linked to the site and drove traffic, participation, and engagement. We utilized a Facebook pixel on the campaign site to retarget ads to users and encourage further game play. Hidden codes could be found and used for bonus entries and boost the player\u2019s chance to win.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Result<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The results:<\/p>

\u2013 250.000 post likes with some of the images exceeding 27K likes, comments, and shares
\u2013 1,6 million post engagements
\u2013 More than 6.000 new community members liked the page during key campaign bursts over the 11 months the campaign ran
\u2013 There were more than 225.000 spins that took place in the game and over 50.000 participants
\u2013 Messages about the new Chocolate Coffee Liqueur Bottles reached 4.25 million people
\u2013 Overall there were 10.5 million online impressions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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READY TO TALK?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Do you have a challenge we can help with?<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Anthon Berg Spin the Bottle Challenge Anthon Berg is famous for their Chocolate Liqueur Bottles which are mostly sold in airports around the world. In 2015 they introduced four new\u00a0 types, which combined popular coffee […]<\/p>\n","protected":false},"author":1,"featured_media":2110,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[262,179,178],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-1285","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-en","portfolio_category-brand-activation-en","portfolio_category-social-media-en"],"acf":[],"yoast_head":"\nAnthon Berg Spin the Bottle Campaign | Brand Activation<\/title>\n<meta name=\"description\" content=\"One unique production method, good chocolate with coffee and liqueur is a sweet combination. When we created a social media campaign for Anthon Berg's Coffee Liqueur Bottle product launch. 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