{"id":1587,"date":"2017-11-01T10:51:18","date_gmt":"2017-11-01T10:51:18","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=1587"},"modified":"2022-10-20T12:34:13","modified_gmt":"2022-10-20T11:34:13","slug":"anthon-berg-kissing-flashmob","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/en\/portfolio-items\/anthon-berg-kissing-flashmob\/","title":{"rendered":"Anthon Berg – Kissing Flashmob"},"content":{"rendered":"\t\t
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Anthon Berg \u2013 Kissing Flash Mob<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Challenge<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With the launch of their new \u2018Sweet Moments\u2019 chocolates, Anthon Berg wanted to celebrate the small things in life \u2013 as well as love. Essencius had to find a way to create an echo from the small, romantic chocolate treats on social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Solution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Shortly before Valentine\u2019s Day, 70 people shared a sweet moment with their partner in the metro in Copenhagen. The couples started kissing and the flash mob began. Besides the astonished morning passengers, photographers and camera crews were also on board the metro, and shortly thereafter, the romantic metro ride was ready to be shared on Facebook.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Result<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In 24 hours Anthon Berg got more than 2.000 engagements on their Facebook page, and within 72 hours more than 27.000 organic views and 3.500 engagements in total. The Kissing Flash Mob was replayed 80.000+ times online, and the story was published in more than 126 different media. It showed what a \u201cSweet Moment\u201d is, both to the customer, to the romantic voyeur online, and to the agency behind the campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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READY TO TALK?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Do you have a challenge we can help with?<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Anthon Berg \u2013 Kissing Flash Mob Challenge With the launch of their new \u2018Sweet Moments\u2019 chocolates, Anthon Berg wanted to celebrate the small things in life \u2013 as well as love. Essencius had to find […]<\/p>\n","protected":false},"author":1,"featured_media":2109,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[262,179,180],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-1587","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-en","portfolio_category-brand-activation-en","portfolio_category-pr-en"],"acf":[],"yoast_head":"\nAnthon Berg | Brand Activation Campaign<\/title>\n<meta name=\"description\" content=\"Valentine\u2019s Day are full of sweet moments which made for the perfect time to launch the new Anthon Berg 'Sweet Moments' chocolates. We analyzed the data about relationships in Denmark and created a brand activation that achieved results. 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