{"id":19165,"date":"2018-02-01T13:09:53","date_gmt":"2018-02-01T13:09:53","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=19165"},"modified":"2022-10-20T12:52:26","modified_gmt":"2022-10-20T11:52:26","slug":"atelier-rebul-brand-lancering","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/en\/portfolio-items\/atelier-rebul-brand-lancering\/","title":{"rendered":"Atelier Rebul \u2013 Brand lancering"},"content":{"rendered":"\t\t
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Atelier Rebul \u2013 Brand Launch<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Challenge<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Atelier Rebul has been a recognized beauty brand in Turkey for many years. The wish was now to conquer the international market, and Denmark was their first destination. We were given the task to help prepare the brand for the new markets on the social front as well as launching the first international store in Denmark.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Solution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Through a workshop with the brand\u2019s current partners, we prepared the basic shape of a 360-degree strategy for Atelier Rebul\u2019s social activities. This strategy was transformed into a hands-on market guide to ensure consistency as new markets would come online.<\/p>

We also created a PR and consumer event. The PR event was created to ensure that all relevant\u00a0it-<\/em>people had a memorable experience with Atelier Rebul to help build credibility and positive word of mouth. To create high visibility for the consumer event, we moved the\u00a0Atelier Rebul\u00a0ingredients into the street scene. We created three sumptuous and eye-catching fragrance zones in Copenhagen\u2019s shopping streets near the new store. The idea was that passers could take a rest and get an aromatherapy experience with some of the brand\u2019s most used ingredients. The purpose was to create traffic to the new store, where you could win products, let the passers interact with staff, and try on the products.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Result<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The PR activities resulted in a large reach with an ROI of over 400%. The review was particularly prominent online, where several of the country\u2019s largest women magazines and bloggers repeatedly wrote about the opening and the brand\u2019s different products.<\/p>

The consumer event secured massive traffic to the store with 4.000 distributed flyers and more than 2.000 visitors in the store during the two event days.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\nREADY TO TALK?\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Do you have a challenge we can help with?<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tCONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Atelier Rebul \u2013 Brand Launch Challenge Atelier Rebul has been a recognized beauty brand in Turkey for many years. The wish was now to conquer the international market, and Denmark was their first destination. We […]<\/p>\n","protected":false},"author":12,"featured_media":16202,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[262],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-19165","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-en"],"acf":[],"yoast_head":"\nAtelier Rebul \u2013 Brand lancering - Essencius<\/title>\n<meta name=\"description\" content=\"When Atelier Rebul was ready to take on the international market, they called us. 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