{"id":3838,"date":"2018-01-31T11:44:37","date_gmt":"2018-01-31T11:44:37","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&#038;p=3838"},"modified":"2022-10-20T12:49:53","modified_gmt":"2022-10-20T11:49:53","slug":"pandora-christmas-workshop","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/en\/portfolio-items\/pandora-christmas-workshop\/","title":{"rendered":"The PANDORA Christmas Workshop"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3838\" class=\"elementor elementor-3838 elementor-2970\" data-elementor-post-type=\"avada_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ca8fee elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9ca8fee\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7e1ea\" data-id=\"8c7e1ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44dc1aa elementor-widget elementor-widget-video\" data-id=\"44dc1aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/2XAS4JhnfJ0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6736719 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6736719\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;4b31ae3&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1128996\" data-id=\"1128996\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e51a572 elementor-widget elementor-widget-heading\" data-id=\"e51a572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The PANDORA Christmas Workshop<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78f23b1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"78f23b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2463db7 elementor-widget elementor-widget-heading\" data-id=\"2463db7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd03094 elementor-widget elementor-widget-text-editor\" data-id=\"fd03094\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-text\"><div class=\"fusion-text\"><p>An increasing number of families in Denmark need Christmas help and an increasing number of children grow up without experiencing the joy of giving presents. The jewellery company PANDORA wanted to help with these two issues.<\/p><p>PANDORA wanted to take co-responsibility and create a direct link between the brand, its consumers, and children in a challenging life situation.<\/p><p>We were tasked with developing a concept that could:<\/p><ul><li>Engage Danish consumers in a positive as well as challenging\u00a0situation<\/li><li>Help children who grow up in families without financial opportunity to give presents<\/li><li>Give a contribution to families who need Christmas help<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90074e9 elementor-widget elementor-widget-heading\" data-id=\"90074e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Solution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6776b21 elementor-widget elementor-widget-text-editor\" data-id=\"6776b21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-text\"><div class=\"fusion-text\"><div class=\"fusion-text\"><p>We developed \u2018The PANDORA Christmas Workshop\u2019, which gave:<\/p><ul><li>200 children the ability to give a nice Christmas present<\/li><li>The Danish Red Cross funds to their supportive Christmas care for vulnerable families<\/li><li>Attention to Christmas challenges in the Danish press, in shops, shopping centers, etc.<\/li><li>Consumers a positive cause to support<\/li><\/ul><p>To ensure that it was the right children who were offered participation in The PANDORA Christmas Workshop, we established a collaboration with the Danish Red Cross.<\/p><p>We chose ARoS in Aarhus and at the National Museum in Copenhagen to host the PANDORA Christmas Workshops. The children\u2019s companions could enjoy a nice day at the two venues and a joint activity at the cinema facilities, at both locations, that was inclusive for the children, companions, and volunteers. In order to focus on the challenges that Christmas may bring, we enlisted actor L\u00e6rke Winther as ambassador. She participated in the four workshops and was also a spearhead in a major press effort. The aim was to raise awareness of the need for Christmas help, the psychology of gift giving and to engage the Danes for the purchase of a special support jewel. We created a Christmas gift that associated the PANDORA brand with attractive experiences, also for vulnerable families and children, as well as focused on a growing societal problem.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0444abe elementor-widget elementor-widget-heading\" data-id=\"0444abe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Results\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-687d881 elementor-widget elementor-widget-text-editor\" data-id=\"687d881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-text\"><div class=\"fusion-text\"><p>Actress and participant L\u00e6rke Winther described the workshops as \u201ca wonderful, warm experience\u201d. Red Cross volunteers wrote to PANDORA and thanked them for a wonderful day and a father of two boys attending ARoS expressed his gratitude for the event in the P4-news.<\/p><p>The effort yielded a great result that exceeded the set KPIs:<\/p><ul><li>Number of children: 200 from the Red Cross Family Network participated in the four workshops<\/li><li>Sales of the support jewel gave a total donation of DKK 100,000 to the Red Cross Christmas Care efforts<\/li><\/ul><p>Media Clip Achieved: 122<\/p><ul><li>PR value in DKK: 6,642,380<\/li><li>Earned audience via PR \/ SoMe: 6.445.220<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf6c025 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cf6c025\" data-element_type=\"section\" data-e-type=\"section\" 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https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora_Jul5-1-768x432.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora_Jul5-1-1024x576.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora_Jul5-1.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4acc994 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4acc994\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-725cbc2\" data-id=\"725cbc2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-defa1dc elementor-widget elementor-widget-image\" data-id=\"defa1dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora-Christmas-Workshop6-1.jpg\" class=\"attachment-full size-full wp-image-16886\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora-Christmas-Workshop6-1-300x169.jpg 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora-Christmas-Workshop6-1-768x432.jpg 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora-Christmas-Workshop6-1-1024x576.jpg 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora-Christmas-Workshop6-1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cab3d7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cab3d7b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2381fe0\" data-id=\"2381fe0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20f3939 elementor-widget elementor-widget-image\" data-id=\"20f3939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/06\/essencuion-e-logo.png\" class=\"attachment-full size-full wp-image-12057\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-959db72 elementor-widget elementor-widget-heading\" data-id=\"959db72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">READY TO TALK?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89fa567 elementor-widget elementor-widget-text-editor\" data-id=\"89fa567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-text\"><p>Do you have a challenge we can help with?<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcacc78 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"dcacc78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div 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The jewellery company PANDORA wanted [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2971,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[262,179,180],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-3838","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-en","portfolio_category-brand-activation-en","portfolio_category-pr-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rea d about our The PANDORA Christmas Workshop<\/title>\n<meta name=\"description\" content=\"When CSR and sales drive each other. Together with Danish Red Cross we created a Christmas event that helped children from less fortunate families.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/en\/portfolio-items\/pandora-christmas-workshop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The PANDORA Christmas Workshop - Essencius\" \/>\n<meta property=\"og:description\" content=\"When CSR and sales drive each other is a perfect way to describe the brand activation we created for PANDORA. We collaborated with the Danish Red Cross to create a Christmas event that helped children from less fortunate families give a gift to a loved one. 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