{"id":39917,"date":"2024-07-03T08:14:59","date_gmt":"2024-07-03T07:14:59","guid":{"rendered":"https:\/\/essencius.dk\/portfolio-items\/loreal-maybelline\/"},"modified":"2024-08-30T05:53:51","modified_gmt":"2024-08-30T04:53:51","slug":"loreal-maybelline","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/en\/portfolio-items\/loreal-maybelline\/","title":{"rendered":"Loreal Maybelline"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39917\" class=\"elementor elementor-39917 elementor-37869\" data-elementor-post-type=\"avada_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe803f1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fe803f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d8cba0\" data-id=\"0d8cba0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-817227a elementor-widget elementor-widget-image\" data-id=\"817227a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1728\" height=\"825\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/MaybellineCF-DSC05192-6-1-2.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-38676\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/MaybellineCF-DSC05192-6-1-2-200x95.jpg 200w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/MaybellineCF-DSC05192-6-1-2-300x143.jpg 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/MaybellineCF-DSC05192-6-1-2-400x191.jpg 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/MaybellineCF-DSC05192-6-1-2-600x286.jpg 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/MaybellineCF-DSC05192-6-1-2-768x367.jpg 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/MaybellineCF-DSC05192-6-1-2-800x382.jpg 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/MaybellineCF-DSC05192-6-1-2-1024x489.jpg 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/MaybellineCF-DSC05192-6-1-2-1200x573.jpg 1200w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/MaybellineCF-DSC05192-6-1-2-1536x733.jpg 1536w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/MaybellineCF-DSC05192-6-1-2.jpg 1728w\" sizes=\"(max-width: 1728px) 100vw, 1728px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f37206 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f37206\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dacbd57\" data-id=\"dacbd57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27884c6 elementor-widget elementor-widget-video\" data-id=\"27884c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2023\/12\/Mock-up-mobil-Influencer-opslag-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c5130f elementor-widget elementor-widget-spacer\" data-id=\"9c5130f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1f082b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1f082b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b900c3\" data-id=\"8b900c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a54562f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a54562f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83af33f\" data-id=\"83af33f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8716145 elementor-widget elementor-widget-spacer\" data-id=\"8716145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b795e elementor-widget elementor-widget-image\" data-id=\"a9b795e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"679\" height=\"167\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/headline.svg\" class=\"attachment-medium_large size-medium_large wp-image-38612\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c1c3e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c1c3e6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-055a587\" data-id=\"055a587\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1735171 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1735171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We helped launch the <span style=\"font-style: var(--body_typography-font-style,normal);\">new summer edition <\/span>Lifter Gloss by Maybelline &#8211; an all-time favorite <br \/>lip-gloss<span style=\"font-style: var(--body_typography-font-style,normal);\">.<\/span><\/p>\n<p>Our task was to create a setting <br \/>for Maybelline to create WOM with non-paid influencers.<\/p>\n<p><span style=\"font-style: var(--body_typography-font-style,normal);\">The concept should give physical and online life to the global Candy Drop universe.<\/span><\/p>\n<p><span style=\"font-style: var(--body_typography-font-style,normal);\">The unpaid influencers was carefully selected based on their reach, engagement rates and brand match with Maybelline.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0024015\" data-id=\"0024015\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-355921a elementor-absolute elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"355921a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"408\" height=\"596\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-5-2.png\" class=\"attachment-medium_large size-medium_large wp-image-38624\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-5-2-200x292.png 200w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-5-2-205x300.png 205w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-5-2-400x584.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-5-2.png 408w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ab1b78 elementor-absolute e-transform elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"9ab1b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-18,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"206\" height=\"252\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Gummibear-illustration-maybeline.svg\" class=\"attachment-medium size-medium wp-image-38632\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd483a6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cd483a6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44a005f\" data-id=\"44a005f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bdfb1d elementor-widget elementor-widget-spacer\" data-id=\"0bdfb1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94d496a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94d496a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f0b9b38\" data-id=\"f0b9b38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79d3625 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"79d3625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">LIPSTICK COLORS<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"300\" data-to-value=\"5\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c582085\" data-id=\"c582085\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1834614 elementor-widget__width-initial elementor-widget elementor-widget-counter\" data-id=\"1834614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">CANDY UNIVERS<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"200\" data-to-value=\"1\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eff35de\" data-id=\"eff35de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23f3736 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-counter\" data-id=\"23f3736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">INFLUENCERS FROM THE NORDICS<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"36\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-590cc39 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"590cc39\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5054f8\" data-id=\"e5054f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4e29a0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f4e29a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1507fd\" data-id=\"f1507fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92c7b54 elementor-widget elementor-widget-spacer\" data-id=\"92c7b54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aa1c7e elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"2aa1c7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1751\" height=\"1958\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-7-2.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-38650\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-7-2-200x224.png 200w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-7-2-268x300.png 268w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-7-2-400x447.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-7-2-600x671.png 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-7-2-768x859.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-7-2-800x895.png 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-7-2-916x1024.png 916w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-7-2-1200x1342.png 1200w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-7-2-1374x1536.png 1374w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Group-7-2.png 1751w\" sizes=\"(max-width: 1751px) 100vw, 1751px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af9fe36 elementor-widget elementor-widget-spacer\" data-id=\"af9fe36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d706903 elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"d706903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<html>\r\n<body>\r\n<marquee bgcolor=\"#E02875\" \r\nfont style=\"bold\" scrolldelay=\"10px\"><font size=\"200;\" face=\"Inter\"><font color=\"#FFFFFF\">\r\nSWEET LIPS AND\r\nJUICY SHADES \u00a0\u00a0\u00a0\u00a0SWEET LIPS AND\r\nJUICY SHADES \u00a0\u00a0\u00a0\u00a0SWEET LIPS AND\r\nJUICY SHADES \u00a0\u00a0\u00a0\u00a0SWEET LIPS AND\r\nJUICY SHADES\r\n\r\n<\/marquee>\r\n\r\n\r\n\r\n\r\n<style>marquee {\r\npadding-top: 50px;\r\n  padding-right: 200px;\r\n  padding-bottom: 50px;\r\n  padding-left: 80px;\r\n   text-indent: 100px0px;\r\n   animation: marquee 100s linear infinite;\r\n   \r\n}<\/style> \r\n\r\n\r\n\r\n\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75d2698 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75d2698\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8821f4\" data-id=\"e8821f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6c2152 elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"f6c2152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">inspiration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f380685 elementor-widget elementor-widget-text-editor\" data-id=\"f380685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #ffffff; font-size: 25px;\">We tapped into current TikTok<span style=\"font-style: var(--body_typography-font-style,normal);\">\u00a0and Instagram trends, gave them a twist and secured high relevance for<\/span><span style=\"font-style: var(--body_typography-font-style,normal);\">\u00a0Maybelline.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62355f7 elementor-widget elementor-widget-text-editor\" data-id=\"62355f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<\/p>\n<ul>\n<li><b style=\"font-style: var(--body_typography-font-style,normal);\">We turned the package and delivery into an &#8216;Unboxing Experience&#8217;,<br \/><\/b><\/li>\n<li><b>Created a personal note for each influencer,<br \/><\/b><\/li>\n<li><b>Kept the gift surprising,<br \/><\/b><\/li>\n<li><b>And secured multiple post-worthy moments during the &#8216;Unboxing Experience&#8217;.&nbsp;<\/b><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d73cb4\" data-id=\"2d73cb4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ca2f7b elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"8ca2f7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"918\" height=\"1024\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2023\/12\/MaybellineCF-DSC05174-5-2-918x1024.png\" class=\"attachment-large size-large wp-image-38173\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2023\/12\/MaybellineCF-DSC05174-5-2-200x223.png 200w, https:\/\/essencius.dk\/wp-content\/uploads\/2023\/12\/MaybellineCF-DSC05174-5-2-269x300.png 269w, https:\/\/essencius.dk\/wp-content\/uploads\/2023\/12\/MaybellineCF-DSC05174-5-2-400x446.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2023\/12\/MaybellineCF-DSC05174-5-2-600x669.png 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2023\/12\/MaybellineCF-DSC05174-5-2-768x857.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2023\/12\/MaybellineCF-DSC05174-5-2-800x892.png 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2023\/12\/MaybellineCF-DSC05174-5-2-918x1024.png 918w, https:\/\/essencius.dk\/wp-content\/uploads\/2023\/12\/MaybellineCF-DSC05174-5-2.png 1040w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-300de50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"300de50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-de546ad\" data-id=\"de546ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8f9cdd elementor-widget elementor-widget-spacer\" data-id=\"e8f9cdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d17486c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d17486c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-769ba38\" data-id=\"769ba38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a835d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a835d8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9d5dc0c\" data-id=\"9d5dc0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d30143 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8d30143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"98\" height=\"144\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/bear-1.svg\" class=\"attachment-large size-large wp-image-38553\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2dc3da elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b2dc3da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"background-; color: #ffffff;\"><b><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); letter-spacing: var( --e-global-typography-text-letter-spacing ); font-style: var(--body_typography-font-style,normal);\">We chose the classical sweet gummi bear as our<\/span><\/b><b style=\"font-style: var(--body_typography-font-style,normal);\">\u00a0<\/b><b style=\"font-style: var(--body_typography-font-style,normal);\">\u2018main character\u2019.<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1cb0dbe\" data-id=\"1cb0dbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bccb4cb elementor-widget-tablet__width-initial elementor-widget elementor-widget-image\" data-id=\"bccb4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"93\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/gum.svg\" class=\"attachment-full size-full wp-image-38557\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7debe07 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7debe07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><b>\u00a0T<\/b><\/span><b style=\"color: #ffffff; letter-spacing: 1.6px; font-style: var(--body_typography-font-style,normal);\">he much loved bubble gum served as our inspiration.<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ce17f29\" data-id=\"ce17f29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-320e43b elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"320e43b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"160\" height=\"56\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/sunglasses.svg\" class=\"attachment-full size-full wp-image-38561\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d72c52 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6d72c52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><b>\u00a0A<\/b><\/span><b style=\"color: #ffffff; letter-spacing: 1.6px; font-style: var(--body_typography-font-style,normal);\">nd we made the summer vibe a part of the key messaging.<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14c3f9e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"14c3f9e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-932b3b5\" data-id=\"932b3b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef2e11c elementor-widget elementor-widget-spacer\" data-id=\"ef2e11c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdce976 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bdce976\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afc5010\" data-id=\"afc5010\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-421f878 elementor-widget elementor-widget-spacer\" data-id=\"421f878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43f4baf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43f4baf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-023fb0c\" data-id=\"023fb0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5be6505 elementor-widget elementor-widget-heading\" data-id=\"5be6505\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+43%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-027f13f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"027f13f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b950568\" data-id=\"b950568\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63e2471 elementor-widget elementor-widget-text-editor\" data-id=\"63e2471\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"caret-color: ##D1246C; ; letter-spacing: normal; text-align: start; word-spacing: 0px; white-space-collapse: preserve;\">of the non-paid influencers posted on one channel and many posted on more channels.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd3db31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd3db31\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8949dd\" data-id=\"d8949dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-051461c elementor-widget elementor-widget-text-editor\" data-id=\"051461c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The experience gave great engagement, good reach and created a strong and vivid connection between prefered influencers in the Nordics and Maybelline.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8889be elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b8889be\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3377db2\" data-id=\"3377db2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-460c4e0 elementor-widget elementor-widget-spacer\" data-id=\"460c4e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97292cb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"97292cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b0b96a1\" data-id=\"b0b96a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62d7f94 elementor-widget elementor-widget-image\" data-id=\"62d7f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"743\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Josefine-Horst-1.png\" class=\"attachment-large size-large wp-image-38604\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Josefine-Horst-1-174x300.png 174w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Josefine-Horst-1-200x345.png 200w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Josefine-Horst-1-400x690.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Josefine-Horst-1.png 431w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30c5057 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"30c5057\" data-element_type=\"widget\" data-e-type=\"widget\" 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src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Screenshot-2023-11-15-at-13.29-1.png\" class=\"attachment-large size-large wp-image-38600\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Screenshot-2023-11-15-at-13.29-1-193x300.png 193w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Screenshot-2023-11-15-at-13.29-1-200x310.png 200w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Screenshot-2023-11-15-at-13.29-1-400x620.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Screenshot-2023-11-15-at-13.29-1.png 421w\" sizes=\"(max-width: 421px) 100vw, 421px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-cca22d2\" data-id=\"cca22d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ea541d elementor-widget elementor-widget-image\" data-id=\"9ea541d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"431\" height=\"766\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/xafsa-ismail-1.png\" class=\"attachment-large size-large wp-image-38608\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/xafsa-ismail-1-169x300.png 169w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/xafsa-ismail-1-200x355.png 200w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/xafsa-ismail-1-400x711.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/xafsa-ismail-1.png 431w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dde9427 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dde9427\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d27795\" data-id=\"2d27795\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13f3b96 elementor-widget elementor-widget-image\" data-id=\"13f3b96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1728\" height=\"701\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/Vector.svg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-38640\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/essencius.dk\/wp-content\/uploads\/2023\/12\/Mock-up-mobil-Influencer-opslag-1.mp4 We helped launch the new summer edition Lifter Gloss by Maybelline &#8211; an all-time favorite lip-gloss. Our task was to create a setting for Maybelline to create WOM with non-paid influencers. The concept should [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":38672,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[170],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-39917","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-influencers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Loreal Maybelline - Essencius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/portfolio-items\/loreal-maybelline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loreal Maybelline - Essencius\" \/>\n<meta property=\"og:description\" content=\"https:\/\/essencius.dk\/wp-content\/uploads\/2023\/12\/Mock-up-mobil-Influencer-opslag-1.mp4 We helped launch the new summer edition Lifter Gloss by Maybelline &#8211; an all-time favorite lip-gloss. Our task was to create a setting for Maybelline to create WOM with non-paid influencers. The concept should [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/essencius.dk\/portfolio-items\/loreal-maybelline\/\" \/>\n<meta property=\"og:site_name\" content=\"Essencius\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/essencius\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-30T04:53:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/essencius.dk\/wp-content\/uploads\/2024\/01\/MaybellineCF-DSC05192-6-1-2.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@essencius\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/loreal-maybelline\\\/\",\"url\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/loreal-maybelline\\\/\",\"name\":\"Loreal Maybelline - Essencius\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/loreal-maybelline\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/loreal-maybelline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/MaybellineCF-DSC05192-6-1.jpg\",\"datePublished\":\"2024-07-03T07:14:59+00:00\",\"dateModified\":\"2024-08-30T04:53:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/loreal-maybelline\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/loreal-maybelline\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/loreal-maybelline\\\/#primaryimage\",\"url\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/MaybellineCF-DSC05192-6-1.jpg\",\"contentUrl\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/MaybellineCF-DSC05192-6-1.jpg\",\"width\":1728,\"height\":921},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/loreal-maybelline\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/essencius.dk\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Loreal Maybelline\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/#website\",\"url\":\"https:\\\/\\\/essencius.dk\\\/\",\"name\":\"Essencius\",\"description\":\"PR, Social &amp; Digital Communications\",\"publisher\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/essencius.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/#organization\",\"name\":\"Essencius\",\"url\":\"https:\\\/\\\/essencius.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/essencius-forside-e-circle.png\",\"contentUrl\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/essencius-forside-e-circle.png\",\"width\":300,\"height\":300,\"caption\":\"Essencius\"},\"image\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/essencius\",\"https:\\\/\\\/x.com\\\/essencius\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Loreal Maybelline - Essencius","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/essencius.dk\/portfolio-items\/loreal-maybelline\/","og_locale":"en_US","og_type":"article","og_title":"Loreal Maybelline - Essencius","og_description":"https:\/\/essencius.dk\/wp-content\/uploads\/2023\/12\/Mock-up-mobil-Influencer-opslag-1.mp4 We helped launch the new summer edition Lifter Gloss by Maybelline &#8211; an all-time favorite lip-gloss. 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