{"id":57,"date":"2016-07-18T03:13:05","date_gmt":"2016-07-18T03:13:05","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&#038;p=57"},"modified":"2022-09-22T15:37:44","modified_gmt":"2022-09-22T14:37:44","slug":"movember-sweden","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/en\/portfolio-items\/movember-sweden\/","title":{"rendered":"Movember Sweden"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-image: url(&quot;https:\/\/essencius.dk\/wp-content\/uploads\/2016\/07\/Movember-SE-Cover.jpg&quot;);background-position: center center;background-repeat: no-repeat;padding-top:400px;padding-right:0px;padding-bottom:400px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #000000;background-position: center center;background-repeat: no-repeat;padding-top:30px;padding-right:0px;padding-bottom:30px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 sep-underline sep-solid fusion-title-center fusion-title-text fusion-title-size-one\" style=\"border-bottom-color:#ffffff;margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h1 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.4;\"><h1><strong>Movember<\/strong><\/h1><\/h1><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last case-text-with-padding-left\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 10px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-1\"><h4 style=\"color: #fff;\"><strong>Challenge<\/strong><\/h4>\n<p>Movember is one of the world\u2019s largest charities. When November comes, it is once again time to grow a mustache to bring attention to men\u2019s health and raise fund for research. As the lead agency for Sweden, our mission was to create the right kind of publicity. We needed to tell Movember\u2019s story, get supporters to register, as well as increase the amount of charitable donations. Because Movember is an annually occurring event, we also faced the challenge of creating renewed interest for the organization in the media.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><h4 style=\"color: #fff;\"><strong>Solution<\/strong><\/h4>\n<p>Creating a broad campaign with customized communication, media collaborations, and Movember ambassadors from the fields of sports, IT, gaming and cuisine, we were confident about reaching out to men.<\/p>\n<p>We enlisted Swedish NHL players, Michelin chefs, Premier League football players, singers, podcasters, and fashionistas to contribute with their face to the campaign. They shared content on their social media profiles and thereby encouraged and inspired thousands of their followers to participate in the campaign. Movember went viral.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><h4 style=\"color: #fff;\"><strong>Result<\/strong><\/h4>\n<p>The results for Movember in Sweden more than doubled the year after. More than 12,600 participants and 4,6 million Swedish kroner were raised. The celebrity ambassadors were everywhere in the media. They were shaved on morning TV, spoke on nationwide radio, and were quoted everywhere in the press. 350 articles were written about Movember the first year and the year later, the number exploded to 650.<\/p>\n<p>The Swedish Movember campaign won the Movember Foundation\u2019s \u2018Campaign of the Year\u2019 honors ahead of 20 other nationwide campaigns.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-image: url(&quot;https:\/\/essencius.dk\/wp-content\/uploads\/2017\/11\/Movember-Sverige3.jpg&quot;);background-position: center center;background-repeat: no-repeat;padding-top:400px;padding-right:0px;padding-bottom:400px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-parallax-none auto-sizing-4-to-3 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-image: url(&quot;https:\/\/essencius.dk\/wp-content\/uploads\/2016\/07\/Movember-SE-2.jpg&quot;);background-position: center center;background-repeat: no-repeat;padding-top:400px;padding-right:0px;padding-bottom:400px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: #68a684;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 5% 0px 5% 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"90\" height=\"90\" alt=\"Essencius - PR- og kommunikationsbureau\" title=\"Essencius &#8211; PR- og kommunikationsbureau\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/essencuion-e-logo.png\" class=\"img-responsive wp-image-6100\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/essencuion-e-logo-66x66.png 66w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/essencuion-e-logo.png 90w\" sizes=\"(max-width: 90px) 100vw, 90px\" \/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\"><h1 style=\"text-align: center;\" data-lineheight=\"60\" data-fontsize=\"84\" data-inline-lineheight=\"true\" data-inline-fontsize=\"true\"><span style=\"color: #ffffff;\">READY TO TALK?<\/span><\/h1>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-5\"><p style=\"font-weight: 300; text-align: center; color: #fff; letter-spacing: 2px;\">Do you have a challenge we can help with?<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:5px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-aligncenter\"><style>.fusion-body .fusion-button.button-1 .fusion-button-text,.fusion-body .fusion-button.button-1 i{color:#ffffff;}.fusion-body .fusion-button.button-1{border-color:#ffffff;border-radius:0px 0px 0px 0px;background:#68a684;}.fusion-body .fusion-button.button-1:hover .fusion-button-text,.fusion-body .fusion-button.button-1:hover i,.fusion-body .fusion-button.button-1:focus .fusion-button-text,.fusion-body .fusion-button.button-1:focus i,.fusion-body .fusion-button.button-1:active .fusion-button-text,.fusion-body .fusion-button.button-1:active i{color:#68a684;}.fusion-body .fusion-button.button-1:hover,.fusion-body .fusion-button.button-1:active,.fusion-body .fusion-button.button-1:focus{border-color:#68a684;background:#ffffff;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-custom button-1 fusion-button-default-span fusion-button-default-type thinner-button\" target=\"_self\" href=\"https:\/\/essencius.dk\/en\/contact\/\"><span class=\"fusion-button-text\">Contact Us<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 50px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style>\n\t.custom-social-links {\n    \ttext-align: center;\n    }\n\t.custom-social-links a {\n    \tdisplay: inline-block;\n        margin: 0px 10px;\n    }\n    .custom-social-links a span::after {\n        font-family: icomoon;\n        color: white;\n        padding: 14px 14px;\n        background: #c23a33;\n        display: block;\n        border-radius: 50%;\n        font-size: 22px;\n    }\n    .custom-social-links a span.facebook::after {\n    \tcontent: \"\\e604\";\n    }\n    .custom-social-links a span.instagram::after {\n    \tcontent: \"\\ea92\";\n    }\n    .custom-social-links a span.linkedin::after {\n    \tcontent: \"\\e60f\";\n    }\n    .custom-social-links a span.youtube::after {\n    \tcontent: \"\\e622\";\n    }\n    .custom-social-links a span.twitter::after {\n    \tcontent: \"\\e605\";\n    }\n<\/style>\n\n<div class=\"custom-social-links\">\n\t<a href=\"https:\/\/www.facebook.com\/essencius\" target=\"_blank\">\n    \t<span class=\"facebook\"><\/span>\n    <\/a>\n\t<a href=\"https:\/\/www.instagram.com\/essencius\" target=\"_blank\">\n    \t<span class=\"instagram\"><\/span>\n    <\/a>\n\t<a href=\"https:\/\/www.linkedin.com\/company\/essencius\/\" target=\"_blank\">\n    \t<span class=\"linkedin\"><\/span>\n    <\/a>\n\t<a href=\"https:\/\/www.youtube.com\/essencius\" target=\"_blank\">\n    \t<span class=\"youtube\"><\/span>\n    <\/a>\n\t<a href=\"https:\/\/www.twitter.com\/essencius\" target=\"_blank\">\n    \t<span class=\"twitter\"><\/span>\n    <\/a>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2120,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[262],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-57","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Movember Campaign Sweden - ESSENCIUS<\/title>\n<meta name=\"description\" content=\"Thousands of mustaches and millions of kroner collected in support of men\u2019s health. 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