{"id":6187,"date":"2020-03-11T11:50:54","date_gmt":"2020-03-11T11:50:54","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&#038;p=6187"},"modified":"2022-09-22T14:44:28","modified_gmt":"2022-09-22T13:44:28","slug":"easypark-2","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/en\/portfolio-items\/easypark-2\/","title":{"rendered":"EasyPark &#8211; Allways-on PR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6187\" class=\"elementor elementor-6187 elementor-6186\" data-elementor-post-type=\"avada_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f61224f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f61224f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;4b31ae3&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf5e44b\" data-id=\"cf5e44b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93b74f5 elementor-widget elementor-widget-heading\" data-id=\"93b74f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">EasyPark<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c9cc8a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0c9cc8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1466971 elementor-widget elementor-widget-text-editor\" data-id=\"1466971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-text\"><div class=\"fusion-text\"><h4 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"25\" data-lineheight=\"37.5px\"><strong>Challenge<\/strong><\/h4><p>EasyPark is the market leader in parking payment apps in Europe. Each month, the business grows with new users and more payments going through the app. Yet many Danes still do not know the benefits of parking apps so we needed to boost the brand awareness with new competitors are constantly emerging.<\/p><p>To remain the most preferred parking app among the Danes, EasyPark wants a solution that allows EasyPark to use media opportunities to generate positive publicity while handling potentially negative press stories promptly.<\/p><\/div><div class=\"fusion-text\"><h4 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"25\" data-lineheight=\"37.5px\"><strong>Solution<\/strong><\/h4><p>We developed a strategy that ensures constant earned media coverage with EasyPark\u2019s core messages on greater flexibility in everyday life as well as more time and less frustration for motorists, citizens and municipalities. At the same time, the strategy secures activation, which creates additional publicity, involvement and buzz, for example during campaign periods.<\/p><p>Due to EasyPark\u2019s need for an \u2018always-on\u2019 solution, we entered into a retainer agreement whereby our dedicated consultants continuously monitor the market and look for communication opportunities. We were also prepared for crisis management if the negative stories arise in the press. With a subject like parking, it\u2019s hard to avoid the unfortunate stories. That\u2019s why we also provideed media training for EasyPark\u2019s spokespersons.<\/p><\/div><div class=\"fusion-text\"><h4 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"25\" data-lineheight=\"37.5px\"><strong>Results<\/strong><\/h4><p>We ensured that EasyPark is the leading parking app through earned media, we have also ensured continuous growth in both the number of downloads and the number of payments through the app. In our first year with EasyPark, our good stories reached an earned audience of +4 million, a PR value of DKK +3.6 million, and EasyPark\u2019s core messages were in 92% of media mentions. We also handled and averted all negative stories in the press.<\/p><p>EasyPark remains the preferred parking app for Danes today, and the company is still growing every month.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c126554 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c126554\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f067cc8\" data-id=\"f067cc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43541ce elementor-widget elementor-widget-image\" data-id=\"43541ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG-1.png\" class=\"attachment-full size-full wp-image-20535\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG-1-200x113.png 200w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG-1-300x169.png 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG-1-400x225.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG-1-600x338.png 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG-1-768x432.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG-1-800x450.png 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG-1-1024x576.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG-1.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a45fa53 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a45fa53\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c591c03\" data-id=\"c591c03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45af744 elementor-widget elementor-widget-image\" data-id=\"45af744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2019\/02\/ezgif.com-optimize-4-1.gif\" class=\"attachment-full size-full wp-image-20457\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a203c46 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a203c46\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fc37104&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac9aefb\" data-id=\"ac9aefb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ba6b40 elementor-widget elementor-widget-image\" data-id=\"0ba6b40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/05.19_EasyPark-en-1-1.png\" class=\"attachment-full size-full wp-image-20547\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/05.19_EasyPark-en-1-1-200x113.png 200w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/05.19_EasyPark-en-1-1-300x169.png 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/05.19_EasyPark-en-1-1-400x225.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/05.19_EasyPark-en-1-1-600x338.png 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/05.19_EasyPark-en-1-1-768x432.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/05.19_EasyPark-en-1-1-800x450.png 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/05.19_EasyPark-en-1-1-1024x576.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/05.19_EasyPark-en-1-1.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6168cf3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6168cf3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;fc37104&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-457ce37\" data-id=\"457ce37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aeeeea elementor-widget elementor-widget-image\" data-id=\"2aeeeea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG3-1.png\" class=\"attachment-full size-full wp-image-20553\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG3-1-200x113.png 200w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG3-1-300x169.png 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG3-1-400x225.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG3-1-600x338.png 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG3-1-768x432.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG3-1-800x450.png 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG3-1-1024x576.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/03\/12.18_EasyPark-ENG3-1.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9211be elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c9211be\" data-element_type=\"section\" data-e-type=\"section\" 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src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/06\/essencuion-e-logo.png\" class=\"attachment-full size-full wp-image-12057\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-855efc8 elementor-widget elementor-widget-heading\" data-id=\"855efc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">READY TO TALK?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fee0ad elementor-widget elementor-widget-text-editor\" data-id=\"4fee0ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Do you have a PR challenge we can help 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