{"id":6950,"date":"2019-12-02T14:47:59","date_gmt":"2019-12-02T14:47:59","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&#038;p=6950"},"modified":"2022-09-22T14:50:56","modified_gmt":"2022-09-22T13:50:56","slug":"marc-jacobs","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/en\/portfolio-items\/marc-jacobs\/","title":{"rendered":"Marc Jacobs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6950\" class=\"elementor elementor-6950 elementor-4699\" data-elementor-post-type=\"avada_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-691f3cd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"691f3cd\" data-element_type=\"section\" data-e-type=\"section\" 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https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove4_New-1-300x169.jpg 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove4_New-1-400x225.jpg 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove4_New-1-600x338.jpg 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove4_New-1-768x432.jpg 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove4_New-1-800x450.jpg 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove4_New-1-1024x576.jpg 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove4_New-1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1190293 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class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b714e0\" data-id=\"9b714e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a7d729 elementor-widget elementor-widget-image\" data-id=\"5a7d729\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove_LOW-1.gif\" class=\"attachment-full size-full wp-image-20801\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2584c40 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2584c40\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;467b160&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71fe04f\" data-id=\"71fe04f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3165ef9 elementor-widget elementor-widget-image\" data-id=\"3165ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove6-1.jpg\" class=\"attachment-full size-full wp-image-20804\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove6-1-200x113.jpg 200w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove6-1-300x169.jpg 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove6-1-400x225.jpg 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove6-1-600x338.jpg 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove6-1-768x432.jpg 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove6-1-800x450.jpg 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove6-1-1024x576.jpg 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove6-1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2585946 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2585946\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75e5872\" data-id=\"75e5872\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e11299 elementor-widget elementor-widget-heading\" data-id=\"9e11299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marc Jacobs \u2013 Daisy Love<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc9f26 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"dfc9f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eabe355 elementor-widget elementor-widget-heading\" data-id=\"eabe355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa56139 elementor-widget elementor-widget-text-editor\" data-id=\"fa56139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marc Jacobs wanted a separate Scandinavian launch of their new fragrance Daisy Love. A launch that should spark attention both online via social media and offline with pop-up shops and creative sampling in the cityscape.<\/p><p>Our task was to activate the existing brand platform and ensure broad visibility and engagement through sampling and generate traffic to the pop-up shop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05a54c2 elementor-widget elementor-widget-heading\" data-id=\"05a54c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Solution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbdeb64 elementor-widget elementor-widget-text-editor\" data-id=\"dbdeb64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The new scent Marc Jacobs Daisy Love has fragrance notes of mulberries and the scent is as created with a young, Scandinavian woman in mind. We launched the fragrance in both Copenhagen and Stockholm with exclusive consumer events in Magasin Du Nord and \u00c5hlens.<\/p><p>In both cities, we sampled fragrance samples outside the department stores and invited everyone to an exclusive pop-up shop inside. Here, visitors received a voucher for an exclusive and photogenic mulberry ice cream. This way we secured traffic to the pop-up shop, that was quickly converted into online visibility in the form of images of the exclusively branded Marc Jacobs ice cream.<\/p><p>The entire activation was kick-started by influencers who ensured high visibility with the target group both before, during and after sampling.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e8ed7 elementor-widget elementor-widget-heading\" data-id=\"67e8ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Results<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c83938e elementor-widget elementor-widget-text-editor\" data-id=\"c83938e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In just two days in Copenhagen and Stockholm, we sampled 15,000 perfume samples and served 4,500 Daisy Love ice creams with vanilla and mulberry flavor.<\/p><p>With the sales-focused sampling mechanism, the launch managed to lift both the brand-love and sales.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-355d9c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"355d9c6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b27c520\" data-id=\"b27c520\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8888d61 elementor-widget elementor-widget-image\" data-id=\"8888d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/06\/essencuion-e-logo.png\" class=\"attachment-full size-full wp-image-12057\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-216a323 elementor-widget elementor-widget-heading\" data-id=\"216a323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">READY TO TALK?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92c2f27 elementor-widget elementor-widget-text-editor\" data-id=\"92c2f27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-text\"><p>Do you have a challenge we can help with?<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92b1424 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"92b1424\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/essencius.dk\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4729,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[262,179],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-6950","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-en","portfolio_category-brand-activation-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marc Jacobs | Brand activation campaign<\/title>\n<meta name=\"description\" content=\"A fragrance launch for Marc Jacobs that sparked attention both online via social media and influencers and offline with a pop up shop through creative sampling which ensure broad visibility and engagement through sampling and generating traffic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/en\/portfolio-items\/marc-jacobs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marc Jacobs | Brand activation campaign\" \/>\n<meta property=\"og:description\" content=\"A fragrance launch for Marc Jacobs that sparked attention both online via social media and influencers and offline with a pop up shop through creative sampling which ensure broad visibility and engagement through sampling and generating traffic.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/essencius.dk\/en\/portfolio-items\/marc-jacobs\/\" \/>\n<meta property=\"og:site_name\" content=\"Essencius\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/essencius\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-22T13:50:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/MarcJacobs_DaisyLove.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"A fragrance launch for Marc Jacobs that sparked attention both online via social media and influencers\" \/>\n<meta name=\"twitter:site\" content=\"@essencius\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/en\\\/portfolio-items\\\/marc-jacobs\\\/\",\"url\":\"https:\\\/\\\/essencius.dk\\\/en\\\/portfolio-items\\\/marc-jacobs\\\/\",\"name\":\"Marc Jacobs | Brand activation 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