{"id":6953,"date":"2019-12-02T14:51:46","date_gmt":"2019-12-02T14:51:46","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&#038;p=6953"},"modified":"2022-09-22T14:49:28","modified_gmt":"2022-09-22T13:49:28","slug":"european-sperm-bank-blivsaeddonor-dk","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/en\/portfolio-items\/european-sperm-bank-blivsaeddonor-dk\/","title":{"rendered":"European Sperm Bank &#8211; BlivS\u00e6dDonor.dk"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6953\" class=\"elementor elementor-6953 elementor-4658\" data-elementor-post-type=\"avada_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ed7b3c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3ed7b3c\" data-element_type=\"section\" data-e-type=\"section\" 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elementor-section-height-default elementor-section-height-default\" data-id=\"7c8cf07\" data-element_type=\"section\" data-e-type=\"section\" 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https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-300x169.png 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-400x225.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-600x338.png 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-768x432.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-800x450.png 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-1024x576.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32b7c8f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"32b7c8f\" data-element_type=\"section\" data-e-type=\"section\" 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https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-300x169.png 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-400x225.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-600x338.png 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-768x432.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-800x450.png 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-1024x576.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d951ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d951ba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;4b31ae3&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1931574\" data-id=\"1931574\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78be9a7 elementor-widget elementor-widget-heading\" data-id=\"78be9a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">European Sperm Bank \u2013 BlivS\u00e6dDonor.dk<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24b20a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"24b20a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5dc34 elementor-widget elementor-widget-heading\" data-id=\"fb5dc34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6897c elementor-widget elementor-widget-text-editor\" data-id=\"3b6897c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Three out of four Danish men today have reduced semen quality, and in recent years the demand for donor semen has increased dramatically. European Sperm Bank, one of the world\u2019s largest sperm banks, was in a situation where the demand exceeded their supply. We needed to assist the European Sperm Bank to recruit new donors as soon as possible so that the supply of the donor\u2019s sperm could meet the ever-increasing demand. Also, we should ensure growth in the number of donors going forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b36b0ee elementor-widget elementor-widget-heading\" data-id=\"b36b0ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Solution<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2077c elementor-widget elementor-widget-text-editor\" data-id=\"6f2077c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Blivs\u00e6ddonor.dk should be used as a recruitment channel for new donors aged 18 \u2013 40 and contribute to continuous growth in the number of donors. Essencius designed a tailor-made recruitment funnel for social media, where we continuously tested and monitored various parameters such as texts, core messages, images, animations, videos, target audience and distribution variables to streamline our communications with cost per recruit in mind. Facebook proved to be the most effective channel and was used as the primary platform. Here, the funnel was constantly fine-tuned, among other things, by testing hundreds of different ads variations. At the same time, we revitalized Blivs\u00e6ddonor.dk\u2019s identity and optimized the communication and recruitment flow on the site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a02d0cf elementor-widget elementor-widget-heading\" data-id=\"a02d0cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Results<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc11aa2 elementor-widget elementor-widget-text-editor\" data-id=\"dc11aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A total of 1,200 new donors were recruited in less than one year, while the cost per newly recruited donor was significantly reduced. The special recruitment funnel was able to drive new and cheaper donors faster and faster.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e26426 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e26426\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4b7d4f\" data-id=\"a4b7d4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6745c9 elementor-widget elementor-widget-image\" data-id=\"a6745c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/06\/essencuion-e-logo.png\" class=\"attachment-full size-full wp-image-12057\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e4ae4 elementor-widget elementor-widget-heading\" data-id=\"26e4ae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">READY TO TALK?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-209a9b4 elementor-widget elementor-widget-text-editor\" data-id=\"209a9b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-text\"><p>Do you have a social media challenge we can help with?<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4ea43 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1d4ea43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/essencius.dk\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4660,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[262,179,177,178],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-6953","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-en","portfolio_category-brand-activation-en","portfolio_category-design-en","portfolio_category-social-media-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>European Sperm Bank | 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