{"id":2645,"date":"2017-12-21T13:06:46","date_gmt":"2017-12-21T13:06:46","guid":{"rendered":"https:\/\/essencius.dk\/?page_id=2645"},"modified":"2022-10-26T14:49:25","modified_gmt":"2022-10-26T13:49:25","slug":"influencer-marketing-2","status":"publish","type":"page","link":"https:\/\/essencius.dk\/en\/services-2\/influencer-marketing-2\/","title":{"rendered":"Influencer Marketing"},"content":{"rendered":"\t\t
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INFLUENCER MARKETING<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tInfluencers inspire your target audience. We find the ones that best match your brand and your target audience.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tInfluencer marketing is most likely an important part of your marketing mix and communication, especially if your target audience is less than 45 years old. As influencer marketing agency, we collaborate with vloggers, bloggers, style icons, experts, managers, artists or micro-influencers, who in principle can be \u2018the neighbour\u2019s daughter\u2019. We identify where your target group look for inspiration, we examine the underlying data on each influencer and gather the knowledge needed to choose the right one(s) to collaborate with as well as the right volume and the right price.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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See two of our influencer marketing cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\tGet some air – in Iceland!\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tDriscoll\u2019s Sweet Tribute\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Data driven influencer marketing agency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As customer, you need your influencer marketing agency to have access to \u2013 and make use of \u2013 analytics tools that go behind the influencer\u2019s fan base and likes.\u00a0As brand, you need to be thorough in your background research before embarking on influencer marketing, so you don\u2019t just throw money at the biggest influencers. You need to demand from your influencer marketing agency that they know the precise demographic composition of each influencer\u2019s followers \u2013 and that each influencer\u2019s engagement is carefully measured and evaluated.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Trustworthy influencers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Millions of consumers follow influencers on YouTube, Instagram, Facebook, Snapchat or on classic blogs. The total reach of influencers is huge, and many consumers listen to and are inspired to make purchases via influencers; more inspired than they are by commercial communications or classic media.\u00a0Consumers see influencers as more relevant, authentic and trustworthy. 44 % of consumers between 25 and 34 trust what an influencer says about a brand, while only 21 % trust what the brand says about itself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Experience and negotiation power<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Essencius is an experienced influencer marketing agency and we collaborate with influencers on several levels. For some tasks and brands, collaboration is about actual co-creation with influencers, while other tasks are concrete collaborations about distribution of relevant, audience-oriented information.\u00a0We have great relations with agents, agencies and influencers, and in recent years we have carried out influencer campaigns for\u00a0Fuze Tea<\/a>, MDerma,\u00a0Anthon Berg<\/a>\u00a0and YouSee.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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See two of our influencer marketing cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\tFuze Tea Lancering\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tAnthon Berg Spin the Bottle\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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READY TO TALK?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/i><\/div>
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Storytelling - The way to win the consumers heart<\/a><\/h4><\/div><\/div>\n<\/div>\n
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What are the rules for influencer marketing?<\/a><\/h4><\/div><\/div>\n<\/div>\n
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Enter the Scandinavian Market with Us<\/a><\/h4><\/div><\/div>\n<\/div>\n
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Does your brand have a sound, and is it listened to?<\/a><\/h4><\/div><\/div>\n<\/div>\n
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Pandemic - a communicative melting pot you must dare to fire up<\/a><\/h4><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

INFLUENCER MARKETING Influencers inspire your target audience. We find the ones that best match your brand and your target audience. Influencer marketing is most likely an important part of your marketing mix and communication, especially […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-2645","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nChoose a data-driven influencer marketing-agency \u2013 ESSENCIUS<\/title>\n<meta name=\"description\" content=\"We help you with strategic, data driven influencer marketing. 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