{"id":6504,"date":"2020-01-16T13:57:33","date_gmt":"2020-01-16T13:57:33","guid":{"rendered":"https:\/\/essencius.dk\/?page_id=6504"},"modified":"2022-10-19T13:46:16","modified_gmt":"2022-10-19T12:46:16","slug":"issue_management","status":"publish","type":"page","link":"https:\/\/essencius.dk\/en\/services-2\/issue_management\/","title":{"rendered":"Issue Management"},"content":{"rendered":"\t\t
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ISSUES MANAGEMENT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWhen your brand is challenged, we help you communicate with journalists, consumers and stakeholders\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Issues management and crisis management are related, but different disciplines. Issues management done well can prevent crisis management.<\/p>

Issues management is a strategic tool to change or maintain the reputation and perception of brands and companies. Issues management is to assess and actively resolve policy and communications issues that can negatively affect the public\u2019s perception of your brand or company. Essencius will help you identify and map sensitive issues, measure your current position on the issue, determine a strategic position and options for action.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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See two of our issues management clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THAI UNION<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In close cooperation with Grayling and Nordic lead Narva we assisted Thai Union, #1 global supplier of canned tuna, to navigate issues such as traceability, sustainability and wildlife preservation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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SPORTMASTER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Denmark\u2019s leading sports retailer that has + 80 shops across the country. We assisted the company by mapping and addressing consumer concerns related to shopping and Covid19<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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When the crisis hit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Crisis management is different. Unlike issues, a crisis is a current threat to a company\u2019s reputation. A crisis is unpredictable \u2013 events that require an immediate reaction \u2013 a tsunami, corona virus, a sudden serious supply chain break-down or a large-scale product error. You do not know when it hits.<\/p>

Any issue can escalate to a crisis extremely fast. Our PR-team is ready to assist you with ongoing issues management. We offer quick, targeted hands on crisis management including a comprehensive crisis PR-plan, crisis mitigation,\u00a0liason with stakeholders, media training, media contact, management of you social media channels and 24-7 media monitoring.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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READY TO TALK?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

ISSUES MANAGEMENT When your brand is challenged, we help you communicate with journalists, consumers and stakeholders Issues management and crisis management are related, but different disciplines. Issues management done well can prevent crisis management. Issues […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-6504","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nIssue Management | Communication with the press & stakeholders<\/title>\n<meta name=\"description\" content=\"Strategic tool to change or maintain a reputation and perception of brands. 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