{"id":29729,"date":"2021-12-10T13:11:20","date_gmt":"2021-12-10T13:11:20","guid":{"rendered":"https:\/\/essencius.dk\/storytelling-den-staerke-fortaelling\/"},"modified":"2022-10-26T15:05:54","modified_gmt":"2022-10-26T14:05:54","slug":"storytelling-den-staerke-fortaelling","status":"publish","type":"post","link":"https:\/\/essencius.dk\/en\/storytelling-den-staerke-fortaelling\/","title":{"rendered":"Storytelling – The way to win the consumers heart"},"content":{"rendered":"\t\t
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STORYTELLING<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The way to win the consumer's heart<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Most of us have that one story. The bedtime story <\/span>that<\/span> our parents told us when we were kids, and now \u2013 many years later \u2013 we still remember its course of action and can recall exactly how it made us feel.<\/span> It is simply stuck to our brains as if it was glue<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>

The thing is: we all love a good story, and consumers are no exception. A good story is simply the perfect way to upgrade your brand. As a creative and ambitious communication agency, <\/span>let us guide you in the creative process of developing the right storytelling for your brand. <\/span>By adding the right storytelling to your brand, you\u2019re able to <\/span>create <\/span>interest, curiosity, and emotions needed for your message to stick with the consumers. Good and strong storytelling is simply the best way to a consumer\u2019s heart and loyalty \u2013 and a loyal customer will always choose your brand over your competitor\u2019s <\/span>brand. <\/span>Read along and learn how to create the perfect storytelling. <\/span>Storytelling is just as memorable as the bedtime stories we were told as kids.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What makes storytelling the perfect branding tool? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Generally, we are as consumers<\/span> getting <\/span>more judicious and aware <\/span>when we buy new products. When we buy a product, functionality is our greatest demand. <\/span>But it is not the only one. Also, the brand and the product must \u2013 to a far greater extent than before \u2013 reflect our values and attitudes.<\/span>\u00a0<\/span><\/p>

The Stanford Graduate School of Business has done a global\/international inquiry on the effect of <\/span>good <\/span>storytelling. It showed that 90% of the respondents agreed with the fact that they are more likely to buy products from a brand that represents the same values as the customers <\/span>have for<\/span> themselves. Therefore, brands can no longer just be \u2018for fun, cool, or purposive. They must represent values.\u00a0<\/span>\u00a0<\/span><\/p>

Creating the connection between brand, product and values is exactly what storytelling is all about \u2013 <\/span>and its effect cannot be overlooked!<\/span>\u00a0<\/span><\/p>

The Stanford study also shows how storytelling affects consumers\u2019 behavior <\/span>on three parameters:<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • 55%<\/strong> are more likely to buy a product when they \u2018love\u2019 <\/span><\/span>a<\/span> brand<\/span>\u2019s storytelling<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    • 44%\u00a0<\/strong>would share a brands storytelling <\/span><\/span>if they \u2018love\u2019 it<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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      • 15%<\/strong> says that they will buy <\/span>a brand right away, if<\/span> its storytelling matches<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Also, a <\/span>remarkable<\/span> result<\/span> is that 85% of the respondents answered that they couldn\u2019t think of a single memorab<\/span>le<\/span><\/span> brand story<\/span><\/span>. <\/span>Therefore, if you manage to create story<\/span>telling<\/span> that the consumers remember, <\/span><\/span>you <\/span>have a head start <\/span>over your competitors.\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Here you can <\/span>find one of<\/span> our<\/span> storytelling <\/span>example<\/span>s<\/span> – the campaign called<\/span> \u2018<\/span>One Coca-cola for a kiss\u2019<\/span>:<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        Use storytelling as a part of your marketing strategy <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        All brands have a story and if it is told right, <\/span>it can make your brand memorable. <\/span>Using storytelling as a part of your marketing strategy is all about finding your heart story<\/span>\u00a0and making it an active part of your branding. <\/span><\/p>

        A good story is never out of style, and some stories will always be honored and remembered. <\/span><\/p>

        If you\u2019re now thinking about how to make your brand’s story one to remember, you can check out Harvard Business and Stanford Business\u2019<\/span>\u00a0insight pages.<\/span> That is, while you think about something as exciting as cortisol, dopamine, and oxytocin. The hormones, which is released in the brain when <\/span>reading a good story.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>

        At Essencius we have many years of experience with helping brands find their personal stories, and creating stories for you to make your own. If you and your brand need help getting started with the magic of storytelling, reach out here \u2013 or to Brian Orland at +45 51 51 19 30 or send an e-mail: bso@essencius.dk<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        BOOST DIN INDSIGT MED THE ESSENTIALS NU!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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