{"id":6980,"date":"2019-12-11T13:47:59","date_gmt":"2019-12-11T13:47:59","guid":{"rendered":"https:\/\/essencius.dk\/?p=6980"},"modified":"2022-09-01T14:08:56","modified_gmt":"2022-09-01T13:08:56","slug":"7-quotes-about-the-value-of-pr-2","status":"publish","type":"post","link":"https:\/\/essencius.dk\/en\/7-quotes-about-the-value-of-pr-2\/","title":{"rendered":"7 quotes about the value of PR"},"content":{"rendered":"\t\t
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7 quotes about the value of PR<\/strong><\/h1>\n<\/div>
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<\/div>\"PR\"<\/span>
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Lad os starte med en scene fra det virkelige liv:<\/p>\n

\u201dN\u00e5, hvad laver du s\u00e5?\u201d\n\u201dJeg arbejder med PR.\u201d\n\u201dAlts\u00e5, s\u00e5dan en slags reklamebureau?\u201d\n\u201dNjaahhr \u2013 ikke helt, det er mere s\u00e5dan, at jeg udarbejder det, som journalister og influencere skriver om.\u201d\n\"Hvad?\"<\/p>\n

At arbejde p\u00e5 PR-bureau er ensbetydende med en del forklaringer, n\u00e5r man m\u00f8des med andre. Mange ved ikke, hvad PR er. Og det g\u00e6lder uanset om vi m\u00f8des med naboer, brand managere, morm\u00f8dre eller direkt\u00f8rer.<\/p>\n

Det er utjekket at v\u00e6re selvfed<\/h5>\n

For langt de fleste er det b\u00e5de gr\u00e6nseoverskridende og for selvpromoverende at sige: \u201dJeg er rigtig god til det, jeg laver.\u201d De fleste modtagere af s\u00e5dan et udsagn synes ogs\u00e5, at det klinger hult. De tror ikke rigtig p\u00e5 det. Og det er lige her, et PR-bureau skal p\u00e5 banen.<\/p>\n

PR handler nemlig om omd\u00f8mme, trov\u00e6rdighed og dialog. Hvis dit PR-bureau er dygtigt \u2013 og du ogs\u00e5 er \u2013 s\u00e5 vil dit bureau nemlig foresl\u00e5 dig at f\u00e5 andre til at fort\u00e6lle, at du god; hvad du er god til; og ikke mindst - hvorn\u00e5r du er god.<\/p>\n

Inspirer til WOM<\/h5>\n

Hvis du faktisk ikke er s\u00e6rlig god til det, du laver, vil dit PR-bureau foresl\u00e5 dig en mere klassisk push-kampagne, hvor du k\u00f8ber plads til dit budskab om din egen dygtighed. Eller som Jean Louis-Gass\u00e9e, tidl. Apple og Be Inc. sagde:<\/p>\n

\u201cReklame er, n\u00e5r du fort\u00e6ller andre, hvor god du er.\nPR er, n\u00e5r andre fort\u00e6ller, hvor god du er.\u201d<\/p>\n

P\u00e5 et PR-bureau skal sandheden frem. Dine v\u00e6rste og bedste sider vendes og drejes, der arbejdes med dem, forbedres p\u00e5 dem \u2013 og der fremelskes noget, som du faktisk er s\u00e5 god til, at andre vil fort\u00e6lle om dig. Det kan v\u00e6re dine ansatte, medier, samarbejdspartnere eller de forbrugere, du gerne vil have til at forst\u00e5 eller k\u00f8be din id\u00e9, dit produkt, din sag.<\/p>\n

PR og omtale kan g\u00f8re ondt p\u00e5 dit brand<\/h5>\n

PR ikke bare handler om at f\u00e5 andre til at sige noget om dig. Salig Simon Spies sagde: \u201dD\u00e5rlig omtale er bedre end ingen omtale\u201d. M\u00e5ske var han inspireret af Oscar Wilde, der sagde: \u201cDer er kun \u00e9n ting, der er v\u00e6rre i verden end at blive talt om, og det er ikke at blive talt om.\u201d<\/p>\n

Vi er nu ikke enige med de to herrer og det er kommunikationsforskere heller ikke. Der er talrige eksempler p\u00e5 omtale, du \u00f8nsker at v\u00e6re foruden. Der kan opst\u00e5 kriser eller shitstorms. Og meget og orkestreret d\u00e5rlig omtale skader brands og virksomheder hver dag. Dit omd\u00f8mme, og dermed dine relationer, er penge v\u00e6rd. Det ved hovedrige Warren Buffet. Og han har sagt:<\/p>\n

\"Det tager 20 \u00e5r at bygge et omd\u00f8mme op, det tager fem minutter at \u00f8del\u00e6gge det igen. T\u00e6nk over det.\u201d<\/p>\n

At v\u00e6re i mediernes s\u00f8gelys kan v\u00e6re godt og skidt. Uanset, s\u00e5 er du og dit PR-bureau ansvarlige for, at det, der skrives om dig, skrives p\u00e5 et oplyst grundlag, hvor rygter, kilder og p\u00e5stande tjekkes efter. Ogs\u00e5 selv om det tager tid og kr\u00e6ver ressourcer.<\/p>\n

God ROI i PR<\/h5>\n

Bill Gates (og han er farligt klog, synes vi) var ikke i tvivl om den afg\u00f8rende v\u00e6rdi af PR. Han havde helt styr p\u00e5 prioriteringen, da han sagde:<\/p>\n

\u201cHvis jeg kun havde en allersidste dollar tilbage i mit marketingbudget, ville jeg bruge den p\u00e5 PR!\u201d<\/p>\n

Bill Gates har i \u00e5revis v\u00e6ret som en magnet for pressen, og han ved, at: \u201cHvis du ikke fort\u00e6ller din historie, g\u00f8r en anden det,\u201d som et PR-ordsprog siger. Et PR-bureau arbejder netop for, at nogen fort\u00e6ller de gode historier om dig og arbejder for mediefokus p\u00e5 det, du selv finder vigtigt og godt ved din virksomhed.<\/p>\n

John D. Rockefeller sagde:<\/p>\n

\u201cLige efter at g\u00f8re det rigtige, er det vigtigste at lade folk vide, at du g\u00f8r det rigtige.\u201d<\/p>\n

I dag er det lige s\u00e5 vigtigt at v\u00e6re tilstede, n\u00e5r forbrugere, medier og aktivister tegner et andet billede af dig, end det, du \u00f8nsker. Og det er \u00e9n af de ting, vi arbejder med p\u00e5 et PR-bureau.<\/p>\n

PR skaber fort\u00e6llingen om dit brand<\/h5>\n

Vi elsker at lave PR, der skaber pr\u00e6ference for brands. Vi beskriver det ret enkelt, synes vi: \u201dVi skaber fort\u00e6llinger, som andre g\u00f8r til deres.\u201d Det kan v\u00e6re journalisten, der skriver en artikel, influenceren, der bliver inspireret eller lillemor, der synes vores fort\u00e6lling er relevant for lillefar. Det afg\u00f8rende er, at din fort\u00e6lling via god PR skabes, kommer ud og bliver kendt, s\u00e5 du bliver kendt for det, du allerhelst vil kendes for.<\/p>\n<\/div>

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Share This Article<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/i><\/div>
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Storytelling - The way to win the consumers heart<\/a><\/h4><\/div><\/div>\n<\/div>\n
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What are the rules for influencer marketing?<\/a><\/h4><\/div><\/div>\n<\/div>\n
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Enter the Scandinavian Market with Us<\/a><\/h4><\/div><\/div>\n<\/div>\n
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Does your brand have a sound, and is it listened to?<\/a><\/h4><\/div><\/div>\n<\/div>\n
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Pandemic - a communicative melting pot you must dare to fire up<\/a><\/h4><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

For langt de fleste er det b\u00e5de gr\u00e6nseoverskridende og for selvpromoverende at sige: \u201dJeg er rigtig god til det, jeg laver.\u201d De fleste modtagere af s\u00e5dan et udsagn synes ogs\u00e5, at det klinger hult. De tror ikke rigtig p\u00e5 det. Og det er lige her, et PR-bureau skal p\u00e5 banen.<\/p>\n","protected":false},"author":1,"featured_media":7020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[227,1],"tags":[],"class_list":["post-6980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations-en","category-uncategorised"],"acf":[],"yoast_head":"\n7 quotes about the value of PR - Essencius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/en\/7-quotes-about-the-value-of-pr-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 quotes about the value of PR - Essencius\" \/>\n<meta property=\"og:description\" content=\"For langt de fleste er det b\u00e5de gr\u00e6nseoverskridende og for selvpromoverende at sige: \u201dJeg er rigtig god til det, jeg laver.\u201d De fleste modtagere af s\u00e5dan et udsagn synes ogs\u00e5, at det klinger hult. 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