{"id":34381,"date":"2020-02-20T13:04:47","date_gmt":"2020-02-20T13:04:47","guid":{"rendered":"https:\/\/essencius.dk\/portfolio-items\/singapore_airlines\/"},"modified":"2023-01-17T13:33:07","modified_gmt":"2023-01-17T13:33:07","slug":"singapore_airlines","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/no\/portfolio-items\/singapore_airlines\/","title":{"rendered":"Singapore Airlines – Ongoing PR"},"content":{"rendered":"\t\t
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DAglig h\u00e5ndtering av presse og issues management for Singapore Airlines \u2013 med skyh\u00f8y avkastning<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utfordring<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Singapore Airlines \u00f8nsket et nytt PR-byr\u00e5 til \u00e5 forsterke deres merkevare og posisjon som verdens beste flyselskap \u2013 og samtidig gj\u00f8re flyselskapet til det foretrukne alternativet for reiser i S\u00f8r\u00f8st-Asia, Australia og New Zealand. Singapore Airlines var p\u00e5 utkikk etter et nordisk byr\u00e5 med spesialisering i daglig presseh\u00e5ndtering.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f8sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Etter en stor pitch falt valget p\u00e5 Essencius grunnet v\u00e5re mange \u00e5r med erfaring innenfor fly- og reisebransjen, v\u00e5rt store nettverk av journalister, samt v\u00e5re kompetanser innenfor presseh\u00e5ndtering, proaktivt PR-arbeid, issues management og arrangementer i b\u00e5de Norge, Sverige og Danmark.<\/p>

Gjennom v\u00e5rt retainer-samarbeid har vi utviklet en PR-strategi som sikrer en konstant positiv omtale rundt flyselskapets USP-er i nasjonal og regionale medier, samt business-, fly-, livsstils-, og reisemedier. Samtidig s\u00f8ker vi kontinuerlig etter mulige kommunikasjonsmuligheter i markedet. P\u00e5 samme m\u00e5te f\u00f8lger vi ogs\u00e5 alltid med i mediebildet etter potensielle problemer, og st\u00e5r klare med kriseh\u00e5ndtering ved behov. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultater<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi har sikret og bygget Singapore Airlines posisjonering som verdens beste flyselskap gjennom v\u00e5r innsats innenfor earned media \u2013 i en bransje med de t\u00f8ffeste konkurransevilk\u00e5rene noensinne.<\/p>

Det f\u00f8rste \u00e5ret av samarbeidet resulterte v\u00e5r PR-innsats i en stigning i antall omtaler fra 26 til 329. De etterf\u00f8lgende \u00e5rene har det steget med ytterligere 30-40% i \u00e5ret. Mens Essencius har v\u00e6rt Singapore Airlines byr\u00e5 har flyselskapet opplevd en markant vekst i Norden. Det har \u00e5pnet en helt ny rute fra Singapore til Norden og det har kommet 40% flere ukentlige avganger mellom K\u00f8benhavn og Singapore.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SKAL VI PRATE?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en utfordring innenfor PR som vi kan hjelpe deg med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKontakt oss<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

DAglig h\u00e5ndtering av presse og issues management for Singapore Airlines \u2013 med skyh\u00f8y avkastning Utfordring Singapore Airlines \u00f8nsket et nytt PR-byr\u00e5 til \u00e5 forsterke deres merkevare og posisjon som verdens beste flyselskap \u2013 og samtidig […]<\/p>\n","protected":false},"author":1,"featured_media":32650,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"portfolio_category":[273],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-34381","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-activation-no"],"acf":[],"yoast_head":"\nSingapore Airlines - PR og issues management - Essencius<\/title>\n<meta name=\"description\" content=\"Dag-til-dag presseh\u00e5ndtering og issues management for Singapore Airlines \u2013 med skyh\u00f8jt afkast!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/portfolio-items\/singapore_airlines\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Singapore Airlines - 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