{"id":34418,"date":"2020-10-16T15:18:54","date_gmt":"2020-10-16T14:18:54","guid":{"rendered":"https:\/\/essencius.dk\/portfolio-items\/let-it-out\/"},"modified":"2023-06-20T09:41:17","modified_gmt":"2023-06-20T08:41:17","slug":"let-it-out","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/no\/portfolio-items\/let-it-out\/","title":{"rendered":"Let it out"},"content":{"rendered":"\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Open To Better<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Denne casen er implementert i SERMO-nettverket og er basert p\u00e5 et internasjonalt konsept utviklet av M&C <\/span>Saatchi<\/span> Talk og Peel\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Utfordring<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Turisme representerer ca. 35% av Islands inntekter i utenlandsk valuta. 15% av alle jobber i lander er direkte knyttet til turisme. Derfor var det avgj\u00f8rende for Island at turismen raskt, men ogs\u00e5 sikkert og ansvarlig, skulle komme i gang igjen etter Corona-nedstengingen av landet i mars, april, mai og frem til midten av juni.<\/span>\u00a0<\/span><\/p>

Det skulle etableres en global kampanje som ga alle inspirasjon til \u00e5 bes\u00f8ke Island. P\u00e5 vilk\u00e5r som understreker den naturen Island er kjent for og som samtidig understreket en sv\u00e6rt lav smitterisiko.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f8sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En analyse viste at 40% av danskene gjerne ville reise til utlandet i 2020. Det samme gjaldt kun for 10% av amerikanerne, 17% av engelskmennene og 23% av tyskerne. Omtrent hver tredje person var mentalt p\u00e5virket av nedstengingen, og hver fjerde f\u00f8lte seg stresset. Dette gjaldt for innbyggere i mange land. Frustrasjonene sto i k\u00f8. Derfor skulle kampanjen v\u00e6re inspirerende for de som var frustrerte, for de som gjerne ville reise, og for flertallet som fortsatt var usikre eller som ville vente. Men hvordan?\u00a0<\/span>\u00a0<\/span><\/p>

Aaaargh! Hjemmekontor, trening i stua, avlyste ferier og konserter. Covid-19 ga de fleste lysten til \u00e5 skrike \u2013 H\u00d8YT! Og, if\u00f8lge psykologien s\u00e5 er det faktisk godt \u00e5 f\u00e5 ut frustrasjonen ved \u00e5 skrike.<\/span>\u00a0<\/span><\/p>

Kampanjen fikk derfor navnet \u2018Let it Out\u2019. Her tilb\u00f8d Island sine vakre vidder som et sted for \u00e5 gi utslipp for frustrasjoner. P\u00e5 kampanjesiden lookslikeyouneediceland.com, kunne alle ta et opptak av et frustrasjonsskrik og spille det av over lavafeltene ved Festarfjall, fjordene ved Dj\u00fapivogur eller den buldrende Sk\u00f3garfossen p\u00e5 Island. Og selvsagt kunne man se og h\u00f8re b\u00e5de egne og andre skrik \u2018live\u2019.\u00a0<\/span>\u00a0<\/span><\/p>

P\u00e5 den m\u00e5ten fikk Island inspirert mange til \u00e5 virtuelt, eller virkelig, oppleve de stedene der skrikene ble spilt av. Dermed fikk man vist at Island har mye plass og helt unik natur. Samtidig fikk Island fortalt om deres suksessfulle h\u00e5ndtering av Covid-19 er deres lave smittetall.\u00a0<\/span>\u00a0<\/span><\/p>

Vi bad Nadia Nadim, Silas Holst og Oh Land om \u00e5 skrike ut deres Corona-frustrasjoner og fortelle oss om deres personlige frustrasjon.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Med v\u00e5re tre velkjente danske influensers i spissen ble b\u00e5de PR- og onlineengasjementet i kampanjen en suksess. Et totalt potensielt rekkevidde p\u00e5 mer en fem millioner lesere og seere, samt et flott innslag p\u00e5 Aftenshowet. Her pr\u00f8vde b\u00e5de gjester og vert skrikets forl\u00f8sende krefter, og de snakket med en psykolog om det \u00e5 skrike. Nadi Nadim fortale om hennes vaner for \u00e5 skrike ut frustrasjon, som til slutt ble PR-toppen. EB og ChriChri fant ogs\u00e5 unike vikler og ga deres lesere direkte tilgang til kampanjesiden.<\/span>\u00a0<\/span><\/p>

P\u00e5 SoME var engasjementet godt og f\u00f8lgerne var med p\u00e5 ideen. Det f\u00f8rte til en samlet engasjementsrate p\u00e5 mer enn 10!<\/span>\u00a0<\/span><\/p>

Og noks\u00e5 viktig \u2013 b\u00e5de livstil-, dags, og reisemedier tok imot kampanjen positive og siterte sentrale talspersoner i 91% av all omtale.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SKAL VI TA EN PRAT?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en utfordring innenfor design som vi kan hjelpe deg med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tkontakt oss<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Open To Better Denne casen er implementert i SERMO-nettverket og er basert p\u00e5 et internasjonalt konsept utviklet av M&C Saatchi Talk og Peel\u00a0\u00a0 Utfordring Turisme representerer ca. 35% av Islands inntekter i utenlandsk valuta. 15% […]<\/p>\n","protected":false},"author":1,"featured_media":32945,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[272,273,274,275,276],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-34418","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-no","portfolio_category-brand-activation-no","portfolio_category-influencers-no","portfolio_category-pr-no","portfolio_category-social-media-no"],"acf":[],"yoast_head":"\nLet it out, Influencer & PR kampagne<\/title>\n<meta name=\"description\" content=\"Global kampagne, der gav alle inspiration til at bes\u00f8ge Island. 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