{"id":34439,"date":"2017-11-27T06:29:32","date_gmt":"2017-11-27T06:29:32","guid":{"rendered":"https:\/\/essencius.dk\/portfolio-items\/singapore-airlines\/"},"modified":"2023-01-18T08:19:41","modified_gmt":"2023-01-18T08:19:41","slug":"singapore-airlines","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/no\/portfolio-items\/singapore-airlines\/","title":{"rendered":"Singapore Airlines"},"content":{"rendered":"\t\t
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Singapore Airlines<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utfordring<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Flymat er et mye omtalt fenomen. Menneskets smaksl\u00f8ker reduseres i luften, og det finnes det b\u00e5de fysiologiske og st\u00f8ymessige \u00e5rsaker til. For eksempel s\u00e5 vil du ikke smake optimalt n\u00e5r du sitter n\u00e6rme en flymotor. Det at maten serves i en aluminium- eller plastikkbeholder, og ikke p\u00e5 en tallerken, hjelper heller ikke p\u00e5 smaken. Singapore Airlines, som allerede serverer god mat \u00f8nsket \u00e5 gj\u00f8re opplevelsen enda bedre, og har derfor gitt <\/span>Essencius<\/span> muligheten til \u00e5 h\u00e5ndtere prosjektet.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f8sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi inviterte en h\u00e5ndfull danske stjernekokker til \u00e5 presentere sin beste ide for en ny \u00e6ra innenfor flymat \u2013 b\u00e5de for <\/span>Economy<\/span> Class og Business Class. Disse Michelin-kokkene er selvf\u00f8lgelig litt ekstra kritiske til hva man putter i munnen. De utvalgte som ble invitert til konkurransen var Claus Henriksen fra <\/span>Dragsholm<\/span> Slot<\/span>, Henrik <\/span>Yde<\/span> fra <\/span>Kiin<\/span> Kiin<\/span> og Mikkel <\/span>Maarbjerg<\/span> fra Kirk & <\/span>Maarbjerg<\/span>. I dommerpanelet fant vi <\/span>representater<\/span> fra Singapore Airlines, Gate Gourmet (det store fly-kj\u00f8kkenet p\u00e5 K\u00f8benhavns Lufthavn) og diverse medierepresentanter som blant annet Ole <\/span>Troels\u00f8<\/span> fra B\u00f8rsen.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vinneren av konkurransen ble Mikkel <\/span>Maarbjerg<\/span> fra Kirk & <\/span>Maarbjerg<\/span>. Hans Michelin-mat ble servert for f\u00f8rste gang p\u00e5 et av flyselskapets fly mellom K\u00f8benhavn og Singapore den 2. mars. Prosjektet ble en stor suksess som b\u00e5de f\u00f8rte til mye oppmerksomhet rundt reise- og flyindustrien, samt rundt 100 medieklipp. Det var ikke bare danske medier som skrev godt og mye om prosjektet, prosjektet ble ogs\u00e5 hyppig nevnt blant internasjonale medier. Siden dette har mange flyselskaper fors\u00f8kt \u00e5 f\u00f8lge i samme fotspor som Singapore Airlines.\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SKAL VI TA EN PRAT?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Singapore Airlines Utfordring Flymat er et mye omtalt fenomen. Menneskets smaksl\u00f8ker reduseres i luften, og det finnes det b\u00e5de fysiologiske og st\u00f8ymessige \u00e5rsaker til. For eksempel s\u00e5 vil du ikke smake optimalt n\u00e5r du sitter […]<\/p>\n","protected":false},"author":12,"featured_media":33613,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[272,274,275],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-34439","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-no","portfolio_category-influencers-no","portfolio_category-pr-no"],"acf":[],"yoast_head":"\nSingapore Airlines \u2013 ESSENCIUS<\/title>\n<meta name=\"description\" content=\"Flymad, s\u00e5 englene synger. 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