{"id":37656,"date":"2020-10-05T12:09:57","date_gmt":"2020-10-05T11:09:57","guid":{"rendered":"https:\/\/essencius.dk\/portfolio-items\/driscolls\/"},"modified":"2023-10-31T13:33:33","modified_gmt":"2023-10-31T13:33:33","slug":"driscolls","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/no\/portfolio-items\/driscolls\/","title":{"rendered":"Driscoll&#8217;s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37656\" class=\"elementor elementor-37656 elementor-21502\" data-elementor-post-type=\"avada_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfb51d4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dfb51d4\" data-element_type=\"section\" data-e-type=\"section\" 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https:\/\/essencius.dk\/wp-content\/uploads\/2020\/10\/Driscolls-FINAL-case-04-300x169.jpg 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/10\/Driscolls-FINAL-case-04-400x225.jpg 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/10\/Driscolls-FINAL-case-04-600x338.jpg 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/10\/Driscolls-FINAL-case-04-768x432.jpg 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/10\/Driscolls-FINAL-case-04-800x450.jpg 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/10\/Driscolls-FINAL-case-04-1024x576.jpg 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/10\/Driscolls-FINAL-case-04.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35c1f9b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35c1f9b\" data-element_type=\"section\" data-e-type=\"section\" 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https:\/\/essencius.dk\/wp-content\/uploads\/2020\/10\/Driscolls-FINAL-case2-3-300x169.jpg 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/10\/Driscolls-FINAL-case2-3-400x225.jpg 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/10\/Driscolls-FINAL-case2-3-600x338.jpg 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/10\/Driscolls-FINAL-case2-3-768x432.jpg 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/10\/Driscolls-FINAL-case2-3-800x450.jpg 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/10\/Driscolls-FINAL-case2-3-1024x576.jpg 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2020\/10\/Driscolls-FINAL-case2-3.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a3b95dc elementor-section-full_width 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class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-407d929\" data-id=\"407d929\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45bee34 elementor-widget elementor-widget-image\" data-id=\"45bee34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/07\/Driscolls.jpg\" class=\"attachment-full size-full wp-image-33697\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/07\/Driscolls-200x113.jpg 200w, https:\/\/essencius.dk\/wp-content\/uploads\/2022\/07\/Driscolls-300x169.jpg 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2022\/07\/Driscolls-400x225.jpg 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2022\/07\/Driscolls-600x338.jpg 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2022\/07\/Driscolls-768x432.jpg 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2022\/07\/Driscolls-800x450.jpg 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2022\/07\/Driscolls-1024x576.jpg 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2022\/07\/Driscolls.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87d1f08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87d1f08\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c93ac59\" data-id=\"c93ac59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17a61ab elementor-widget elementor-widget-spacer\" data-id=\"17a61ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43993b3 elementor-widget elementor-widget-heading\" data-id=\"43993b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Driscoll\u2019s Sweet Tribute<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06c44ea elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"06c44ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c5a89 elementor-widget elementor-widget-heading\" data-id=\"e5c5a89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">UTFORDRING <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f402850 elementor-widget elementor-widget-text-editor\" data-id=\"f402850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW228599378 BCX0\">I mars og april 2020 hadde <\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">Covid-19 <\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">en\u00a0<\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">enorm innvirkning p\u00e5 d<\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">anskenes <\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">hverdag. V\u00e5r frihet til \u00e5 samles og se v\u00e5re kj\u00e6re var sterkt begrenset, kj\u00f8pesentrene <\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">og butikker <\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">var stengt. Samtidig lanserte det globale <\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">b\u00e6r<\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">&#8211;<\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">merket <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228599378 BCX0\">Driscoll\u2019s<\/span><span class=\"NormalTextRun SCXW228599378 BCX0\"> sin nye b\u00e6rekraftige emballasje, laget av hele 94% mindre plast. <\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">Dette<\/span> <span class=\"NormalTextRun SCXW228599378 BCX0\">var en <\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">nyhet de selvf\u00f8lgelig \u00f8nsket <\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">at skulle<\/span><span class=\"NormalTextRun SCXW228599378 BCX0\"> f\u00e5 omtale i b\u00e5de nyhetsmedier og blant <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228599378 BCX0\">influen<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228599378 BCX0\">s<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228599378 BCX0\">ere<\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">. <\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">Dette var en spesiell tid, og vi <\/span><span class=\"NormalTextRun SCXW228599378 BCX0\">m\u00e5tte fokusere p\u00e5 tiltakene og endringene som pandemien medf\u00f8rte i hverdagen v\u00e5r. Oppgaven v\u00e5r ble derfor \u00e5 skape oppmerksomhet<\/span><span class=\"NormalTextRun SCXW228599378 BCX0\"> rundt <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW228599378 BCX0\">Driscoll\u2019s<\/span><span class=\"NormalTextRun SCXW228599378 BCX0\"> nye initiativ p\u00e5 en m\u00e5te som b\u00e5de viste lokalt engasjement og samtidig tok hensyn til pandemien.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e02b08 elementor-widget elementor-widget-heading\" data-id=\"4e02b08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u00f8sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355b05c elementor-widget elementor-widget-text-editor\" data-id=\"355b05c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-text\"><p><span data-contrast=\"auto\">Under disse spesielle omstendighetene valgte vi \u00e5 fokusere p\u00e5 forbrukernes situasjon, fremfor selve emballasjen. P\u00e5 dette tidspunktet avlyses b\u00e5de det ene og det andre. Alt fra d\u00e5psselskaper og brylluper til bursdager og konfirmasjoner. Avlysningene var en stor kilde til frustrasjon for alle som hadde sett frem til ulike feiringer med familie og venner.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">For \u00e5 pr\u00f8ve \u00e5 lindre danskenes \u00f8kende frustrasjon, inngikk vi et samarbeid med influenserne Jon Daniel Edlund, Gr\u00f8dgrisen og Frederikke W\u00e6hrens, som alle kommer fra forskjellige deler av Danmark.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Driscoll&#8217;s og influenserne oppfordret danskene til \u00e5 skrive hvorfor de selv trengte &laquo;en s\u00f8t hyllest&raquo;, eller hvem de \u00f8nsket \u00e5 oppmuntre med en av de s\u00f8te smaksopplevelsene. Deretter ble seks av deltakerne valgt ut til \u00e5 motta en b\u00e6r-opplevelse i form av enten en deilig kake eller en herlig b\u00e6r-brunsj, laget av de kreative influenserne.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9082ca0 elementor-widget elementor-widget-heading\" data-id=\"9082ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c694c8a elementor-widget elementor-widget-text-editor\" data-id=\"c694c8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW226075191 BCX0\" lang=\"NB-NO\" xml:lang=\"NB-NO\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226075191 BCX0\">Hundrevis av dansker svarte p\u00e5 sp\u00f8rsm\u00e5let og delte historiene om de festlighetene og gode stundene som COVID-19 hadde tatt fra dem. Mange skrev ogs\u00e5 at de \u00f8nsket \u00e5 gi den s\u00f8te hyllesten som tr\u00f8st til andre, for eksempel til et par som hadde m\u00e5ttet avlyse bryllupet sitt eller til en ten\u00e5ring som m\u00e5tte utsette konfirmasjonsfesten sin. V\u00e5rt fokus p\u00e5 danske<\/span><span class=\"NormalTextRun SCXW226075191 BCX0\">nes <\/span><span class=\"NormalTextRun SCXW226075191 BCX0\">hverdagssituasjon resulterte i en hjertevarm og lokal <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW226075191 BCX0\">branding<\/span><span class=\"NormalTextRun SCXW226075191 BCX0\"> av det globale merket <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW226075191 BCX0\">Driscoll&#8217;s<\/span><span class=\"NormalTextRun SCXW226075191 BCX0\"> \u2013 og ja, den b\u00e6rekraftige emballasjen ble ogs\u00e5 vist frem!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2f626 elementor-widget elementor-widget-spacer\" data-id=\"bc2f626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-424e57d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"424e57d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa7add6\" data-id=\"fa7add6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Driscoll\u2019s Sweet Tribute UTFORDRING I mars og april 2020 hadde Covid-19 en\u00a0enorm innvirkning p\u00e5 danskenes hverdag. V\u00e5r frihet til \u00e5 samles og se v\u00e5re kj\u00e6re var sterkt begrenset, kj\u00f8pesentrene og butikker var stengt. Samtidig lanserte [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":32894,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[272,274,276],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-37656","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-no","portfolio_category-influencers-no","portfolio_category-social-media-no"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Driscoll&#039;s influencer kampagne - Essencius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/no\/portfolio-items\/driscolls\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driscoll&#039;s influencer kampagne - Essencius\" \/>\n<meta property=\"og:description\" content=\"Driscoll\u2019s Sweet Tribute UTFORDRING I mars og april 2020 hadde Covid-19 en\u00a0enorm innvirkning p\u00e5 danskenes hverdag. 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