{"id":37678,"date":"2020-09-02T15:31:01","date_gmt":"2020-09-02T14:31:01","guid":{"rendered":"https:\/\/essencius.dk\/portfolio-items\/eurojackpot\/"},"modified":"2023-09-29T12:04:59","modified_gmt":"2023-09-29T11:04:59","slug":"eurojackpot","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/no\/portfolio-items\/eurojackpot\/","title":{"rendered":"Augmented Reality – Euro Jackpot"},"content":{"rendered":"\t\t
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G\u00c5 INN I EN DR\u00d8M - MED AUGMENTED REALITY <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UTFORDRING<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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«Vi vil f\u00e5 bedre kontakt med de<\/span>n<\/span> yngre<\/span> m\u00e5lgruppe<\/span> og gi dem en smakebit p\u00e5 hva som venter<\/span> dem<\/span> hvis de <\/span>vinner <\/span>EuroJackpot<\/span>. Vi vil n\u00e5 m\u00e5lgruppen effektivt, og vi vil l\u00f8fte v\u00e5r ‘dr\u00f8mmeplattform’.» Slik l\u00f8d utfordringen vi fikk fra Danske Spil.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00d8SNING<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi fant den gode historien da vi unders\u00f8kte hva unge dansker dr\u00f8mmer om. P\u00e5 bakgrunn av dette skapte vi et konsept som bringer de unge s\u00e5 n\u00e6r dr\u00f8mmene sine som mulig – eller til og med inn i dr\u00f8mmene. H\u00f8yt p\u00e5 dr\u00f8mmelisten stod en \u00f8de \u00f8y i Karibia og en tur med privatjet til verdens syv underverker. Vi gjorde disse reisene «virkelige» med Augmented Reality. P\u00e5 f\u00e5 sekunder ble brukeren teleportert til dr\u00f8mmedestinasjonen – selvf\u00f8lgelig uten \u00e5 m\u00e5tte laste ned spesielle apper. Med en mobil og en Snapchat-profil var de p\u00e5 vei! Vi skapte innhold for b\u00e5de Facebook, Instagram og Snapchat, som vekket nysgjerrighet, engasjerte og satte fart p\u00e5 dr\u00f8mmene.<\/span>\u00a0<\/span><\/p>

For \u00e5 gi en sterk PR-vri, dykket vi ned i dr\u00f8mmenes egentlige betydning – i samarbeid med en psykolog. I pressearbeidet ble b\u00e5de dr\u00f8mmenes mentale betydning og Augmented Reality-teknologien brukt som\u00a0holdepunkter ovenfor journalister og lesere.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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RESULTATER<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Over 85 000 yngre dansker fikk en smakebit p\u00e5 livet som <\/span>EuroJackpot<\/span>-million\u00e6r. Innholdet p\u00e5 sosiale medier skapte nysgjerrighet, engasjement og ikke minst trafikk til <\/span>EuroJackpots<\/span> Augmented<\/span> Reality<\/span>-portaler. Klikkprisen p\u00e5 dr\u00f8mmeportalene var 50% lavere enn det DS vanligvis betaler – dette skyldtes den massive <\/span>organiske <\/span>interessen. Brukerne av<\/span> EuroJackpot<\/span>s<\/span> Augmente<\/span>d<\/span> Realit<\/span>y<\/span>-portaler utforsket og tilbrakte mer enn 244 timer sammen med<\/span> EuroJackpo<\/span>t<\/span>-merket. Pressen tok ogs\u00e5 godt imot dr\u00f8mmehistoriene v\u00e5re, som n\u00e5dde mer enn 2,7 millioner potensielle seere og lesere.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VIL DU TA EN PRAT?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en utfordring vi kan hjelpe deg med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

G\u00c5 INN I EN DR\u00d8M – MED AUGMENTED REALITY UTFORDRING «Vi vil f\u00e5 bedre kontakt med den yngre m\u00e5lgruppe og gi dem en smakebit p\u00e5 hva som venter dem hvis de vinner EuroJackpot. Vi vil […]<\/p>\n","protected":false},"author":1,"featured_media":32702,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[285,275],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-37678","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-design-no","portfolio_category-pr-no"],"acf":[],"yoast_head":"\nAugmented Reality - Euro Jackpot - Essencius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/portfolio-items\/eurojackpot\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmented Reality - Euro Jackpot - Essencius\" \/>\n<meta property=\"og:description\" content=\"G\u00c5 INN I EN DR\u00d8M – MED AUGMENTED REALITY UTFORDRING «Vi vil f\u00e5 bedre kontakt med den yngre m\u00e5lgruppe og gi dem en smakebit p\u00e5 hva som venter dem hvis de vinner EuroJackpot. 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