{"id":37687,"date":"2019-02-14T09:41:59","date_gmt":"2019-02-14T09:41:59","guid":{"rendered":"https:\/\/essencius.dk\/portfolio-items\/easypark-2\/"},"modified":"2023-09-29T13:13:10","modified_gmt":"2023-09-29T12:13:10","slug":"easypark-2","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/no\/portfolio-items\/easypark-2\/","title":{"rendered":"EasyPark – Always-on PR"},"content":{"rendered":"\t\t
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EASY PARK F\u00c5R FLERE NEDLASTNINGER
OG BLIR EN FORETRUKKEN AKT\u00d8R <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UTFORDRING <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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EasyPark er den ledende appen til bruk for parkeringsbetaling i b\u00e5de Danmark og Europa. Hver m\u00e5ned vokser selskapet med nye brukere og flere betalinger via appen. Likevel kjenner mange dansker fortsatt ikke fordelene med parkeringsapper, og det kommer stadig nye konkurrenter.<\/span>\u00a0<\/span><\/p>

For \u00e5 forbli den foretrukne parkeringsappen blant danskene, \u00f8nsket EasyPark en l\u00f8sning som gir dem muligheten til \u00e5 bruke mediekanaler for \u00e5 skape positiv omtale, samtidig som de kan h\u00e5ndtere eventuelle negative pressemeldinger. <\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f8sning <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi har utviklet en strategi som sikrer kontinuerlig earned media-omtale med EasyParks kjernebudskap i fokus: \u00f8kt fleksibilitet i hverdagen, mer tid og f\u00e6rre frustrasjoner for bilister, innbyggere og kommuner. Samtidig gir strategien mulighet for merkevareaktivering som skaper ytterligere omtale, engasjement og buzz – for eksempel i forbindelse med kampanjeperioder.<\/span>\u00a0<\/span><\/p>

P\u00e5 grunn av EasyParks behov for en l\u00f8sning som alltid er \u2018p\u00e5\u2019, har vi inng\u00e5tt en fast avtale der v\u00e5re dedikerte konsulenter kontinuerlig overv\u00e5ker markedet og utforsker kommunikasjonsmuligheter. Vi er ogs\u00e5 klare for kriseh\u00e5ndtering dersom en negativ historie dukker opp i pressen. N\u00e5r det gjelder et emne som parkering, er det vanskelig \u00e5 unng\u00e5 uheldige historier. Derfor gir vi ogs\u00e5 medietrening til EasyParks talspersoner.<\/span>\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultater<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi har s\u00f8rget for at EasyPark tydelig er den ledende parkeringsappen i mediene, og gjennom earned media har vi sikret kontinuerlig vekst b\u00e5de i antall nedlastinger og antall betalinger via appen.<\/span>\u00a0<\/span><\/p>

I v\u00e5rt f\u00f8rste \u00e5r sammen med EasyPark n\u00e5dde v\u00e5re gode historier et earned publikum p\u00e5 over 4 millioner, med en PR-verdi p\u00e5 over 3,6 millioner danske kroner, og EasyParks kjernebudskap ble nevnt i 92 % av mediadekningen.<\/span>\u00a0<\/span><\/p>

I tillegg har vi h\u00e5ndtert og avverget negative historier i pressen.<\/span>\u00a0<\/span><\/p>

EasyPark er i dag fortsatt den foretrukne parkeringsappen blant danskene, og selskapet vokser hver m\u00e5ned.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SKAL VI SNAKKE?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en PR-utfordring vi kan hjelpe deg med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT OSs<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

EASY PARK F\u00c5R FLERE NEDLASTNINGER OG BLIR EN FORETRUKKEN AKT\u00d8R UTFORDRING EasyPark er den ledende appen til bruk for parkeringsbetaling i b\u00e5de Danmark og Europa. Hver m\u00e5ned vokser selskapet med nye brukere og flere betalinger […]<\/p>\n","protected":false},"author":1,"featured_media":32604,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[273,275],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-37687","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-activation-no","portfolio_category-pr-no"],"acf":[],"yoast_head":"\nEasyPark | L\u00f8sning der skaber pr\u00e6ference og downloads<\/title>\n<meta name=\"description\" content=\"Se hvordan vi hjalp EasyPark med at blive den f\u00f8rende parkeringsapp i medierne. 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