{"id":37692,"date":"2019-01-15T15:41:24","date_gmt":"2019-01-15T15:41:24","guid":{"rendered":"https:\/\/essencius.dk\/portfolio-items\/nordea\/"},"modified":"2023-09-29T14:10:48","modified_gmt":"2023-09-29T13:10:48","slug":"nordea","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/no\/portfolio-items\/nordea\/","title":{"rendered":"NORDEA &#8211; Augmented Reality Rejseportal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37692\" class=\"elementor elementor-37692 elementor-5904\" data-elementor-post-type=\"avada_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77acbf1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"77acbf1\" data-element_type=\"section\" data-e-type=\"section\" 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https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea3-2-300x169.png 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea3-2-400x225.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea3-2-600x338.png 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea3-2-768x432.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea3-2-800x450.png 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea3-2-1024x576.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea3-2.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-735323c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"735323c\" data-element_type=\"section\" data-e-type=\"section\" 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https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea5-2-300x169.png 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea5-2-400x225.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea5-2-600x338.png 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea5-2-768x432.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea5-2-800x450.png 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea5-2-1024x576.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea5-2.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f09a315 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f09a315\" data-element_type=\"section\" data-e-type=\"section\" 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data-id=\"cd5e065\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a822cfb&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ca756f\" data-id=\"0ca756f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebe09e5 elementor-widget elementor-widget-image\" data-id=\"ebe09e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/Nordea_DK_7-2.gif\" class=\"attachment-full size-full wp-image-33649\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-406ad49 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"406ad49\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a822cfb&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-daf673c\" data-id=\"daf673c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-713cdbd elementor-widget elementor-widget-image\" data-id=\"713cdbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea8-2.png\" class=\"attachment-full size-full wp-image-33650\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea8-2-200x113.png 200w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea8-2-300x169.png 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea8-2-400x225.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea8-2-600x338.png 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea8-2-768x432.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea8-2-800x450.png 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea8-2-1024x576.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea8-2.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9205dcd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9205dcd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a822cfb&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f288388\" data-id=\"f288388\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c36ded4 elementor-widget elementor-widget-image\" data-id=\"c36ded4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea10-2.png\" class=\"attachment-full size-full wp-image-33651\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea10-2-200x113.png 200w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea10-2-300x169.png 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea10-2-400x225.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea10-2-600x338.png 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea10-2-768x432.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea10-2-800x450.png 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea10-2-1024x576.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/01.19_Nordea10-2.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f17b63a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f17b63a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc58c56\" data-id=\"dc58c56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab69c10 elementor-widget elementor-widget-heading\" data-id=\"ab69c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand aktivering for Nordea Gold Mastercard<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc43719 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bc43719\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb24c5 elementor-widget elementor-widget-heading\" data-id=\"bbb24c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Udfordring<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92e7aa4 elementor-widget elementor-widget-heading\" data-id=\"92e7aa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Utfordring <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da49ae elementor-widget elementor-widget-text-editor\" data-id=\"0da49ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Ca. 300 000 dansker har et Nordea Gold Mastercard som gir dem fordeler som reiseforsikring og utvidet kj\u00f8psgaranti for elektronikk og hvitevarer. Mange av kortinnehaverne bruker ikke kortet og har enten glemt eller kjenner ikke til alle fordelene de allerede har betalt for. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Derfor \u00f8nsket Nordea \u00e5 motivere eksisterende Gold Mastercard-kunder til \u00e5 bruke kortet sitt. Dette skulle oppn\u00e5s gjennom kreativ brand aktivering som samtidig kunne posisjonere Nordea som et innovativt selskap i en ellers konservativ bransje.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40107b7 elementor-widget elementor-widget-heading\" data-id=\"40107b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u00f8sning <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26749dd elementor-widget elementor-widget-text-editor\" data-id=\"26749dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Vi valgte \u00e5 fokusere p\u00e5 betalingskortets reiseforsikring. Reiser har et sterkt emosjonelt potensial. Med fokus p\u00e5 engasjement skapte vi en reiseportal som via Augmented Reality (AR) gjorde dr\u00f8mmer til virkelighet og viste fordelene med Nordea Gold Mastercard. Vi aktiverte reiseportalen p\u00e5 Reisemessen for kvalitetsreiser og brukte en konkurranse som motivasjonsfaktor.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">AR-reiseportalen ga gjestene p\u00e5 reisemessen en innovativ og ny opplevelse via Facebook og Snapchat &#8211; med Nordea-produktet i sentrum.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">F\u00f8r og under reisemessen engasjerte vi influensere som flittig omtalte AR-reiseportalen og fordelene med reiseforsikringen i Nordea Gold Mastercard.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a84563 elementor-widget elementor-widget-heading\" data-id=\"8a84563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0310a20 elementor-widget elementor-widget-text-editor\" data-id=\"0310a20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Konseptet med AR-reiseportalen p\u00e5 reisemessen var en stor suksess som \u00f8kte bevisstheten om reiseforsikringen som er integrert i Nordea Gold Mastercard.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Nesten 1500 pr\u00f8vde reiseportalen via Facebook eller Snapchat. Omtrent 1000 deltok i konkurransen, og hele 60 % ga markedsf\u00f8ringstillatelse til Nordea.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Med omtale i pressen og ubetalte samarbeid med popul\u00e6re influensere n\u00e5dde budskapet om reiseforsikringen i Nordea Gold Mastercard ogs\u00e5 ut forbi reisemessens vegger: Over 150.000 lesere, fans og f\u00f8lgere ble eksponert for kommunikasjonen.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18024d elementor-widget elementor-widget-spacer\" data-id=\"c18024d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ea1c20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ea1c20\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61f4aba\" data-id=\"61f4aba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2c0c9f elementor-widget elementor-widget-image\" data-id=\"b2c0c9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/06\/essencuion-e-logo.png\" class=\"attachment-full size-full wp-image-33189\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69387d7 elementor-widget elementor-widget-heading\" data-id=\"69387d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SKAL VI SNAKKE?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-272ffdf elementor-widget elementor-widget-text-editor\" data-id=\"272ffdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Har du en utfordring vi skal hjelpe deg med?\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0a829d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a0a829d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/essencius.dk\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt oss<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand aktivering for Nordea Gold Mastercard Udfordring Utfordring Ca. 300 000 dansker har et Nordea Gold Mastercard som gir dem fordeler som reiseforsikring og utvidet kj\u00f8psgaranti for elektronikk og hvitevarer. Mange av kortinnehaverne bruker ikke [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32570,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[273],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-37692","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-activation-no"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nordea Mastercard - Augmented Reality kampagne - Essencius<\/title>\n<meta name=\"description\" content=\"Sammen med Noreas skabte vi en kampagne med fokus p\u00e5 involvering, der med Augmented Reality gjorde dr\u00f8mme til virkelighed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/no\/portfolio-items\/nordea\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nordea Mastercard - Augmented Reality kampagne - Essencius\" \/>\n<meta property=\"og:description\" content=\"Sammen med Noreas skabte vi en kampagne med fokus p\u00e5 involvering, der med Augmented Reality gjorde dr\u00f8mme til virkelighed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/essencius.dk\/no\/portfolio-items\/nordea\/\" \/>\n<meta property=\"og:site_name\" content=\"Essencius\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/essencius\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-29T13:10:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/Nordea.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@essencius\" \/>\n<meta name=\"twitter:label1\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minutt\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/no\\\/portfolio-items\\\/nordea\\\/\",\"url\":\"https:\\\/\\\/essencius.dk\\\/no\\\/portfolio-items\\\/nordea\\\/\",\"name\":\"Nordea Mastercard - Augmented Reality kampagne - Essencius\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/no\\\/portfolio-items\\\/nordea\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/no\\\/portfolio-items\\\/nordea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Nordea.png\",\"datePublished\":\"2019-01-15T15:41:24+00:00\",\"dateModified\":\"2023-09-29T13:10:48+00:00\",\"description\":\"Sammen med Noreas skabte vi en kampagne med fokus p\u00e5 involvering, der med Augmented Reality gjorde dr\u00f8mme til virkelighed.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/no\\\/portfolio-items\\\/nordea\\\/#breadcrumb\"},\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/essencius.dk\\\/no\\\/portfolio-items\\\/nordea\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/no\\\/portfolio-items\\\/nordea\\\/#primaryimage\",\"url\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Nordea.png\",\"contentUrl\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Nordea.png\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/no\\\/portfolio-items\\\/nordea\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/essencius.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"NORDEA &#8211; 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