{"id":37698,"date":"2019-01-09T09:21:45","date_gmt":"2019-01-09T09:21:45","guid":{"rendered":"https:\/\/essencius.dk\/portfolio-items\/calvin-klein\/"},"modified":"2023-10-27T14:42:57","modified_gmt":"2023-10-27T13:42:57","slug":"calvin-klein","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/no\/portfolio-items\/calvin-klein\/","title":{"rendered":"Calvin Klein"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37698\" class=\"elementor elementor-37698 elementor-5850\" data-elementor-post-type=\"avada_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d86d77e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d86d77e\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b989788\" data-id=\"b989788\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c582a65 elementor-widget elementor-widget-image\" data-id=\"c582a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/CalvinKlein_Case_5-1-1.png\" class=\"attachment-full size-full wp-image-33412\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/CalvinKlein_Case_5-1-1-300x169.png 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/CalvinKlein_Case_5-1-1-768x432.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/CalvinKlein_Case_5-1-1-1024x576.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/CalvinKlein_Case_5-1-1.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b14ed78 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b14ed78\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f66fdbc\" data-id=\"f66fdbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecc72b5 elementor-widget elementor-widget-image\" data-id=\"ecc72b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"723\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/CalvinKlein_Case_6-1.png\" class=\"attachment-full size-full wp-image-33413\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/CalvinKlein_Case_6-1-300x181.png 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/CalvinKlein_Case_6-1-768x463.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/CalvinKlein_Case_6-1-1024x617.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2019\/01\/CalvinKlein_Case_6-1.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0d54d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0d54d0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-457949b\" data-id=\"457949b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0c3e6c elementor-widget elementor-widget-heading\" data-id=\"c0c3e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Calvin Klein<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5e0b5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2c5e0b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e50f6fa elementor-widget elementor-widget-heading\" data-id=\"e50f6fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Utfordring <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db7fe51 elementor-widget elementor-widget-text-editor\" data-id=\"db7fe51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Calvin Klein skulle lansere den nye duften, Woman, i Sverige. Parfymen er en hyllest til kvinner som inspirerer andre kvinner. M\u00e5let var \u00e5 skape oppmerksomhet b\u00e5de online og offline, samt fokusere p\u00e5 ulike typer kvinner, fellesskap og energi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ef486 elementor-widget elementor-widget-heading\" data-id=\"f4ef486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u00f8sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87b926 elementor-widget elementor-widget-text-editor\" data-id=\"a87b926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi besluttet \u00e5 lansere den nye duften p\u00e5 et uventet sted og etablerte et samarbeid med \u2018Tjejmilen\u2019 i Stockholm &#8211; Sveriges st\u00f8rste kvinnel\u00f8p. Her kunne svenske kvinner pr\u00f8ve duften og nyte den i en eksklusiv Calvin Klein-atmosf\u00e6re. Sammen med utvalgte influensere og ELLE Sverige \u00f8kte vi kjennskapet til parfymen b\u00e5de online og offline. ELLE Sverige arrangerte for eksempel en konkurranse p\u00e5 Instagram hvor kvinner m\u00e5tte tagge en venninne de \u00f8nsket \u00e5 delta i l\u00f8pet med &#8211; en som inspirerte dem. P\u00e5 denne m\u00e5ten h\u00f8rte nesten 100 000 kvinner om den nye duften. 50 heldige kvinner vant billetter til \u00e5 delta i l\u00f8pet for team Calvin Klein og mottok spesialdesignede T-skjorter og l\u00f8peutstyr.<\/p><p>P\u00e5 Tjejmilens arrangementomr\u00e5de skapte vi en luksuri\u00f8s Calvin Klein-sone hvor b\u00e5de deltakere og influensere ble skjemt bort f\u00f8r l\u00f8pet startet. Teltet ble et samlingspunkt for flere av de 23 000 l\u00f8perne, b\u00e5de f\u00f8r og etter l\u00f8pet. Selvf\u00f8lgelig fikk de ogs\u00e5 en lekker pr\u00f8ve med den nye Calvin Klein-duften.<\/p><p>For \u00e5 gi enda flere kvinner muligheten til \u00e5 pr\u00f8ve duften og eksponere Calvin Klein ytterligere, delte vi ut pr\u00f8ver p\u00e5 omr\u00e5det og dokumenterte dagen med hjelp fra filmteamet v\u00e5rt. Gjennom samarbeidet med ELLE Sverige fortsatte opplevelsen ogs\u00e5 etter l\u00f8psdagen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42200d7 elementor-widget elementor-widget-heading\" data-id=\"42200d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85f07ea elementor-widget elementor-widget-text-editor\" data-id=\"85f07ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Med hjelp fra kvinnene p\u00e5 Calvin Klein-laget og v\u00e5rt flott stylede pr\u00f8veutdeling-crew, eksponerte vi den nye duften for 23 000 kvinner og delte ut mer enn 6 000 duftpr\u00f8ver under Tjejmilen. V\u00e5rt filmteam leverte kvalitetsinnhold til ELLE Sveriges Instagram, noe som skapte kjennskap til den nye parfymen blant 100 000 kvinner. Alt i alt resulterte dette i en verdifull og lokal implementering av en global kampanje som hadde relevans for ulike typer kvinner, b\u00e5de online og offline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b83a79 elementor-widget elementor-widget-spacer\" data-id=\"5b83a79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d516d8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d516d8c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-213ce02\" data-id=\"213ce02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5559294 elementor-widget elementor-widget-image\" data-id=\"5559294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/06\/essencuion-e-logo.png\" class=\"attachment-full size-full wp-image-33189\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa3881 elementor-widget elementor-widget-heading\" data-id=\"6fa3881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SKAL VI SNAKKE?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1873504 elementor-widget elementor-widget-text-editor\" data-id=\"1873504\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Har du en utfordring innenfor influencer marketing<\/p><p>som vi kan hjelpe deg med ?\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b01c29 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3b01c29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/essencius.dk\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt oss<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Calvin Klein Utfordring Calvin Klein skulle lansere den nye duften, Woman, i Sverige. Parfymen er en hyllest til kvinner som inspirerer andre kvinner. M\u00e5let var \u00e5 skape oppmerksomhet b\u00e5de online og offline, samt fokusere p\u00e5 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32557,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[273,285],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-37698","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-activation-no","portfolio_category-design-no"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Calvin Klein Woman - Lancering - Essencius<\/title>\n<meta name=\"description\" content=\"Se hvordan vi hjalp Calvin Klein med deres svenske lancering af duften Woman.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/portfolio-items\/calvin-klein\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calvin Klein Woman - Lancering - Essencius\" \/>\n<meta property=\"og:description\" content=\"Se hvordan vi hjalp Calvin Klein med deres svenske lancering af duften Woman.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/essencius.dk\/portfolio-items\/calvin-klein\/\" \/>\n<meta property=\"og:site_name\" content=\"Essencius\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/essencius\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-27T13:42:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/10\/DHK_CASEforside1-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@essencius\" \/>\n<meta name=\"twitter:label1\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/calvin-klein\\\/\",\"url\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/calvin-klein\\\/\",\"name\":\"Calvin Klein Woman - Lancering - Essencius\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/calvin-klein\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/calvin-klein\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/CalvinKlein_Case_Cover.png\",\"datePublished\":\"2019-01-09T09:21:45+00:00\",\"dateModified\":\"2023-10-27T13:42:57+00:00\",\"description\":\"Se hvordan vi hjalp Calvin Klein med deres svenske lancering af duften Woman.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/calvin-klein\\\/#breadcrumb\"},\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/calvin-klein\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/calvin-klein\\\/#primaryimage\",\"url\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/CalvinKlein_Case_Cover.png\",\"contentUrl\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/CalvinKlein_Case_Cover.png\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/calvin-klein\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/essencius.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Calvin Klein\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/#website\",\"url\":\"https:\\\/\\\/essencius.dk\\\/\",\"name\":\"Essencius\",\"description\":\"PR, Social &amp; 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