{"id":37720,"date":"2018-08-23T08:15:19","date_gmt":"2018-08-23T07:15:19","guid":{"rendered":"https:\/\/essencius.dk\/portfolio-items\/european-sperm-bank\/"},"modified":"2023-10-10T11:02:59","modified_gmt":"2023-10-10T10:02:59","slug":"european-sperm-bank","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/no\/portfolio-items\/european-sperm-bank\/","title":{"rendered":"European Sperm Bank &#8211; BlivS\u00e6dDonor.dk"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37720\" class=\"elementor elementor-37720 elementor-4658\" data-elementor-post-type=\"avada_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37925eb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"37925eb\" data-element_type=\"section\" data-e-type=\"section\" 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elementor-section-height-default elementor-section-height-default\" data-id=\"d783d2b\" data-element_type=\"section\" data-e-type=\"section\" 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https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-300x169.png 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-400x225.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-600x338.png 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-768x432.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-800x450.png 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1-1024x576.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case4-1.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fd6224 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1fd6224\" data-element_type=\"section\" data-e-type=\"section\" 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https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-300x169.png 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-400x225.png 400w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-600x338.png 600w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-768x432.png 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-800x450.png 800w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1-1024x576.png 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/bliv_saeddonor_case6-1.png 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4176887 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4176887\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;4b31ae3&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-227803c\" data-id=\"227803c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6526540 elementor-widget elementor-widget-heading\" data-id=\"6526540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">European Sperm Bank \u2013 BlivS\u00e6dDonor.dk<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01af788 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"01af788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4503e24 elementor-widget elementor-widget-heading\" data-id=\"4503e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">UTfordring<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22ce16c elementor-widget elementor-widget-text-editor\" data-id=\"22ce16c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW23932976 BCX0\" lang=\"NB-NO\" xml:lang=\"NB-NO\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW23932976 BCX0\">Tre av fire danske menn har i dag nedsatt s\u00e6dkvalitet, og ettersp\u00f8rselen etter <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW23932976 BCX0\">donors\u00e6d<\/span><span class=\"NormalTextRun SCXW23932976 BCX0\"> har \u00f8kt betydelig de siste \u00e5rene. European <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW23932976 BCX0\">Sperm<\/span><span class=\"NormalTextRun SCXW23932976 BCX0\"> Bank, en av verdens st\u00f8rste s\u00e6dbanke<\/span><span class=\"NormalTextRun SCXW23932976 BCX0\">ne<\/span><span class=\"NormalTextRun SCXW23932976 BCX0\">, befant seg i en situasjon der ettersp\u00f8rselen overgikk tilbudet deres. Vi skulle<\/span><span class=\"NormalTextRun SCXW23932976 BCX0\"> derfor<\/span><span class=\"NormalTextRun SCXW23932976 BCX0\"> hjelpe European<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW23932976 BCX0\">Sperm<\/span><span class=\"NormalTextRun SCXW23932976 BCX0\"> Bank med \u00e5 rekruttere nye donorer s\u00e5 raskt som mulig, slik at beholdningen av <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW23932976 BCX0\">donors\u00e6d<\/span><span class=\"NormalTextRun SCXW23932976 BCX0\"> kunne m\u00f8te den stadig \u00f8kende ettersp\u00f8rselen. I tillegg m\u00e5tte vi sikre vekst i antallet donorer fremover.<\/span><\/span><span class=\"EOP SCXW23932976 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea658f1 elementor-widget elementor-widget-heading\" data-id=\"ea658f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u00f8sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d6845 elementor-widget elementor-widget-text-editor\" data-id=\"e4d6845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW70234110 BCX0\" lang=\"NB-NO\" xml:lang=\"NB-NO\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW70234110 BCX0\">BlivS\u00e6dDonor.dk skulle i st\u00f8rre grad fungere som en rekrutteringskanal for nye donorer i alderen 18\u201340 \u00e5r og bidra til kontinuerlig vekst i antallet donorer. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW70234110 BCX0\">Essencius<\/span><span class=\"NormalTextRun SCXW70234110 BCX0\"> utarbeidet en skreddersydd rekrutteringstrakt for sosiale medier der vi l\u00f8pende testet og overv\u00e5ket ulike parametere som tekst, kjernebudskap, bilder, animasjoner, video, m\u00e5lgruppe og distribusjonsvariabler for \u00e5 effektivisere kommunikasjonen v\u00e5r. Hele tiden med fokus p\u00e5 kostnad per rekruttering. Facebook viste seg \u00e5 v\u00e6re den mest effektive kanalen og ble brukt som hovedplattform. Her ble trakten kontinuerlig finjustert gjennom testing av flere hundre ulike annonsevariasjoner. Samtidig <\/span><span class=\"NormalTextRun SCXW70234110 BCX0\">oppdaterte vi <\/span><span class=\"NormalTextRun SCXW70234110 BCX0\">BlivS\u00e6dDonor.dk sin identitet og optimaliserte kommunikasjonen og rekrutteringsprosessen p\u00e5 nettstedet for \u00e5 \u00f8ke konverteringsfrekvensen n\u00e5r potensielle kandidater bes\u00f8kte BlivS\u00e6dDonor.dk.<\/span><\/span><span class=\"EOP SCXW70234110 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e665f elementor-widget elementor-widget-heading\" data-id=\"f4e665f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b386974 elementor-widget elementor-widget-text-editor\" data-id=\"b386974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW31588205 BCX0\" lang=\"NB-NO\" xml:lang=\"NB-NO\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW31588205 BCX0\">Hele 1200 nye donorer ble rekruttert p\u00e5 mindre enn ett \u00e5r, samtidig som kostnadene per <\/span><span class=\"NormalTextRun SCXW31588205 BCX0\">ny<\/span><span class=\"NormalTextRun SCXW31588205 BCX0\">e <\/span><span class=\"NormalTextRun SCXW31588205 BCX0\">rekruttert<\/span><span class=\"NormalTextRun SCXW31588205 BCX0\">e<\/span><span class=\"NormalTextRun SCXW31588205 BCX0\"> donor ble betydelig redusert. Den spesielle rekrutteringstrakten klarte \u00e5 drive nye donorer billigere og raskere.<\/span><\/span><span class=\"EOP SCXW31588205 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a60b816 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a60b816\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d95acf7\" data-id=\"d95acf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d147775 elementor-widget elementor-widget-image\" data-id=\"d147775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/06\/essencuion-e-logo.png\" class=\"attachment-full size-full wp-image-33189\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc2666 elementor-widget elementor-widget-heading\" data-id=\"3bc2666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SKAL VI SNAKKE?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18fce9e elementor-widget elementor-widget-text-editor\" data-id=\"18fce9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Har du en utfordring vi skal hjelpe deg med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0737124 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0737124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/essencius.dk\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt oss<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>European Sperm Bank \u2013 BlivS\u00e6dDonor.dk UTfordring Tre av fire danske menn har i dag nedsatt s\u00e6dkvalitet, og ettersp\u00f8rselen etter donors\u00e6d har \u00f8kt betydelig de siste \u00e5rene. European Sperm Bank, en av verdens st\u00f8rste s\u00e6dbankene, befant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32434,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"portfolio_category":[273,285,276],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-37720","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-activation-no","portfolio_category-design-no","portfolio_category-social-media-no"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>European Sperm Bank - BlivS\u00e6dDoner.dk - Essencius<\/title>\n<meta name=\"description\" content=\"Sammen med European Sperm Bank udarbejdede Essencius en skr\u00e6ddersyet rekrutteringstragt til sociale medier og revitaliserede BlivS\u00e6dDoner.dk\u2019s identitet samt optimerede kommunikationen og rekrutteringsflowet p\u00e5 sitet. 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