{"id":37725,"date":"2018-08-17T08:58:55","date_gmt":"2018-08-17T07:58:55","guid":{"rendered":"https:\/\/essencius.dk\/portfolio-items\/weber-pulse-lancering\/"},"modified":"2023-10-10T12:29:38","modified_gmt":"2023-10-10T11:29:38","slug":"weber-pulse-lancering","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/no\/portfolio-items\/weber-pulse-lancering\/","title":{"rendered":"Weber Pulse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37725\" class=\"elementor elementor-37725 elementor-4546\" data-elementor-post-type=\"avada_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc01d3a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dc01d3a\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7814348\" data-id=\"7814348\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa48812 elementor-widget elementor-widget-image\" data-id=\"fa48812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/16.08.18_Weber_Pulse8-1.jpg\" class=\"attachment-full size-full wp-image-33446\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/16.08.18_Weber_Pulse8-1-300x169.jpg 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/16.08.18_Weber_Pulse8-1-768x432.jpg 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/16.08.18_Weber_Pulse8-1-1024x576.jpg 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/08\/16.08.18_Weber_Pulse8-1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4a5ea0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4a5ea0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;4b31ae3&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3317d22\" data-id=\"3317d22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dbaf9f elementor-widget elementor-widget-heading\" data-id=\"3dbaf9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Weber Pulse \u2013 lansering<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38492e6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"38492e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b44bc elementor-widget elementor-widget-heading\" data-id=\"e6b44bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Utfordring<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b87924c elementor-widget elementor-widget-text-editor\" data-id=\"b87924c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW48663564 BCX0\" lang=\"NB-NO\" xml:lang=\"NB-NO\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW48663564 BCX0\">Weber kom til oss med e<\/span><span class=\"NormalTextRun SCXW48663564 BCX0\">t<\/span><span class=\"NormalTextRun SCXW48663564 BCX0\"> splitter ny<\/span><span class=\"NormalTextRun SCXW48663564 BCX0\">tt<\/span><span class=\"NormalTextRun SCXW48663564 BCX0\"> produk<\/span><span class=\"NormalTextRun SCXW48663564 BCX0\">t, en gammel myte og et \u00f8nske om \u00e5 n\u00e5 en ny m\u00e5lgruppe. Urban livsstil, gr\u00f8nne byer og fantastiske balkonger gir det \u00e6rverdige merket Weber nye utfordringer &#8211; og muligheter! Forbud mot \u00e5pen ild og r\u00f8yk i mange bolig<\/span><span class=\"NormalTextRun SCXW48663564 BCX0\">sameier har f\u00f8rt til at den klassiske kull- og gassgrillen <\/span><span class=\"NormalTextRun SCXW48663564 BCX0\">for mange blir forbundet med byens bohemer og friluftslivglade gourmetelskere. V\u00e5r utfordring var derfor klar: gj\u00f8r el-<\/span><span class=\"NormalTextRun SCXW48663564 BCX0\">grillen <\/span><span class=\"NormalTextRun SCXW48663564 BCX0\">trendy<\/span><span class=\"NormalTextRun SCXW48663564 BCX0\"> og posisjoner den for den kresne, kvalitetsbevisste, urbane m\u00e5lgruppen uten egen hage.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1044849 elementor-widget elementor-widget-heading\" data-id=\"1044849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u00f8sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5285c9 elementor-widget elementor-widget-text-editor\" data-id=\"e5285c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW168565205 BCX0\" lang=\"NB-NO\" xml:lang=\"NB-NO\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW168565205 BCX0\">Vi kombinerte trenden med gr\u00f8nne byer og takterrasser med den innarbeidede myten om smaken av &#8216;ekte grill&#8217; for \u00e5 skape en unik grillfest for <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW168565205 BCX0\">influen<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW168565205 BCX0\">s<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW168565205 BCX0\">ere<\/span><span class=\"NormalTextRun SCXW168565205 BCX0\"> og journalister i Webers Grill <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW168565205 BCX0\">Academy<\/span><span class=\"NormalTextRun SCXW168565205 BCX0\">.<\/span><span class=\"NormalTextRun SCXW168565205 BCX0\"> Med god hjelp grillet <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW168565205 BCX0\">influensere<\/span><span class=\"NormalTextRun SCXW168565205 BCX0\"> og journalister maten sin p\u00e5 Webers nye el-grill: Pulse. De testet forskjellige delikatesser tilberedt p\u00e5 el-, gass- og kullgrill <\/span><span class=\"NormalTextRun SCXW168565205 BCX0\">og gjennomf\u00f8rte deretter en gourmet-blidsmakstest.\u00a0<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW168565205 BCX0\"><span class=\"SCXW168565205 BCX0\">\u00a0<\/span><br class=\"SCXW168565205 BCX0\" \/><\/span><span class=\"TextRun SCXW168565205 BCX0\" lang=\"NB-NO\" xml:lang=\"NB-NO\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW168565205 BCX0\">Det kresne publikum konkluderte med at <\/span><span class=\"NormalTextRun SCXW168565205 BCX0\">maten <\/span><span class=\"NormalTextRun SCXW168565205 BCX0\">fra el-grillen har akkurat den spesielle grillsmaken som enhver <\/span><span class=\"NormalTextRun SCXW168565205 BCX0\">grillelsker <\/span><span class=\"NormalTextRun SCXW168565205 BCX0\">forventer. Et samarbeid med Food TV ga b\u00e5de visuell og kulinarisk tyngde til lanseringen gjennom illustrerende filmer med enkle oppskrifter og konkret demonstrasjon av funksjonene til Weber Pulse. Deretter etablerte vi samarbeid med fire storbybloggere uten hage, aktiverte Weber Pulse grill<\/span><span class=\"NormalTextRun SCXW168565205 BCX0\">&#8211;<\/span><span class=\"NormalTextRun SCXW168565205 BCX0\">bussen ved Fields i \u00d8restad og i Kolding, og avsluttet med sesongbasert og trendbasert klassisk PR-arbeid<\/span> <span class=\"NormalTextRun SCXW168565205 BCX0\">oven<\/span><span class=\"NormalTextRun SCXW168565205 BCX0\">for<\/span><span class=\"NormalTextRun SCXW168565205 BCX0\"> pressen.<\/span><\/span><span class=\"EOP SCXW168565205 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd6271 elementor-widget elementor-widget-heading\" data-id=\"7bd6271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e88324e elementor-widget elementor-widget-text-editor\" data-id=\"e88324e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW230636778 BCX0\" lang=\"NB-NO\" xml:lang=\"NB-NO\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230636778 BCX0\">Den samlede innsatsen resulterte i over 190 medieoppslag, som st\u00f8ttet posisjoneringen av Weber Pulse mot den kvalitetsbevisste, urbane forbrukeren, inkludert en hel artikkel i <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW230636778 BCX0\">Politiken<\/span><span class=\"NormalTextRun SCXW230636778 BCX0\"> som fokuserte spesielt p\u00e5 smaksopplevelsen ved bruk av el-grill vs. kull og gass. Den eksklusive grillkvelden for <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW230636778 BCX0\">influen<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW230636778 BCX0\">s<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW230636778 BCX0\">ere<\/span><span class=\"NormalTextRun SCXW230636778 BCX0\"> og matanmeldere ga ogs\u00e5 store mengder innhold og forbrukerengasjement p\u00e5 Webers egne sosiale medieplattformer. Den totale kommunikasjonsinnsatsen f\u00f8rte til imponerende salg av Weber Pulse allerede i el-grillens f\u00f8rste \u00e5r p\u00e5 markedet.<\/span><\/span><span class=\"EOP SCXW230636778 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be5fcf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be5fcf4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9614538\" data-id=\"9614538\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3532bc3 elementor-widget elementor-widget-image\" data-id=\"3532bc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/06\/essencuion-e-logo.png\" class=\"attachment-full size-full wp-image-33189\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e13ef7 elementor-widget elementor-widget-heading\" data-id=\"1e13ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">SKAL VI SNAKKE?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96b9eb7 elementor-widget elementor-widget-text-editor\" data-id=\"96b9eb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Har du en utfordring vi skal hjelpe deg med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42b7dd9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"42b7dd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/essencius.dk\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt oss<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Weber Pulse \u2013 lansering Utfordring Weber kom til oss med et splitter nytt produkt, en gammel myte og et \u00f8nske om \u00e5 n\u00e5 en ny m\u00e5lgruppe. Urban livsstil, gr\u00f8nne byer og fantastiske balkonger gir det [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32430,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[273,274],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-37725","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-activation-no","portfolio_category-influencers-no"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Weber Pulse Lancering - Brandaktivering - Essencius<\/title>\n<meta name=\"description\" content=\"Brandaktivering for Weber. Vi skabte blandt andet et unikt grillparty for influencere og journalister i Webers Grill Academy. 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