{"id":37760,"date":"2018-01-22T14:35:19","date_gmt":"2018-01-22T14:35:19","guid":{"rendered":"https:\/\/essencius.dk\/portfolio-items\/saet-pris-paa-brysterne\/"},"modified":"2023-10-27T14:32:13","modified_gmt":"2023-10-27T13:32:13","slug":"saet-pris-paa-brysterne","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/no\/portfolio-items\/saet-pris-paa-brysterne\/","title":{"rendered":"S\u00e6t Pris P\u00e5 Brysterne"},"content":{"rendered":"\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Sett pris p\u00e5 brystene<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UTFORDRING<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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St\u00f8t Brysterne (Danmarks svar p\u00e5 Rosa Sl\u00f8yfe fra Kreftforeningen) har i flere \u00e5r v\u00e6rt kjent for den rosa sl\u00f8yfen og kampanjeinnsatsen som setter fokus p\u00e5 brystkreft og innsamling av midler til forskning. St\u00f8t Brysterne har gjennom \u00e5rene hatt en sterk tilhengerskare best\u00e5ende av kvinner i alderen +35 \u00e5r. Organisasjonen har lenge \u00f8nsket \u00e5 utvide kampanjene sine til \u00e5 inkludere b\u00e5de en yngre m\u00e5lgruppe og mannlige deltakere. V\u00e5r utfordring var \u00e5 utvikle en kampanjestrategi som kunne appellere til, og omfatte, alle tre segmentene.<\/p>

I tillegg til \u00e5 utvide kampanjens m\u00e5lgruppe var det viktig for oss \u00e5 fokusere p\u00e5 sosiale og digitale medier slik at vi kunne \u00f8ke muligheten for samhandling med kampanjen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f8sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi utviklet kampanjekonseptet «Sett pris p\u00e5 brystene» som ga kampanjen litt ekstra dybde. Den overordnede ideen var enkel. Vi oppfordret alle til \u00e5 holde opp to gjenstander foran seg for \u00e5 indikere to bryster, ta et bilde og dele det med emneknaggen: #settprisp\u00e5brystene. M\u00e5let var \u00e5 f\u00e5 folk til \u00e5 reflektere over hvor viktig det er \u00e5 sette pris p\u00e5 seg selv, andre og livet.<\/p>

Vi brukte Facebook og Instagram som de prim\u00e6re kommunikasjonskanalene for \u00e5 sikre eksponering b\u00e5de til og fra influensere, tiltrekke den yngre m\u00e5lgruppen og gj\u00f8re det enkelt \u00e5 dele egne bilder og historier. For \u00e5 kickstarte kampanjen etablerte vi samarbeid med kjente TV-personligheter, bloggere, YouTubere og bedrifter. Her tilb\u00f8d vi hjelp til \u00e5 lage flotte, morsomme og tankevekkende bilder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kampanjen var en suksess p\u00e5 alle niv\u00e5er.<\/p>

P\u00e5 Facebook n\u00e5dde vi nesten 1 million dansker, hvorav 45% var menn.<\/p>

Vi sikret 6,5 millioner visninger, og over 289 000 mennesker engasjerte seg med kampanjens innlegg ved \u00e5 like, dele eller kommentere. Gjennomsnittlig rekkevidde per innlegg var 170 000 personer, hvorav 68% ble oppn\u00e5dd organisk. Hele 40 000 Facebook-brukere s\u00e5 100% av kampanjens videomateriale.<\/p>

P\u00e5 Instagram lastet over 400 brukere opp egne bilder med emneknaggen #settprisp\u00e5brystene i kampanjeperioden. P\u00e5 slutten av kampanjen hadde vi oppn\u00e5dd over 62.000 likerklikk og over 30.000 videovisninger organisk. «Sett pris p\u00e5 brystene» ble ogs\u00e5 godt mottatt av pressen. Kampanjen resulterte i over 60 artikler i nett- og papirbaserte medier, med en samlet PR-verdi p\u00e5 over 8 millioner danske kroner.<\/p>

Vurderer dere et nytt byr\u00e5 for \u00e5 fremme hjertesaken deres? Se mer her.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SKAL VI SNAKKE?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en utfordring innenfor influensermarketing vi skal hjelpe til med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKontakt oss<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Sett pris p\u00e5 brystene UTFORDRING St\u00f8t Brysterne (Danmarks svar p\u00e5 Rosa Sl\u00f8yfe fra Kreftforeningen) har i flere \u00e5r v\u00e6rt kjent for den rosa sl\u00f8yfen og kampanjeinnsatsen som setter fokus p\u00e5 brystkreft og innsamling av midler […]<\/p>\n","protected":false},"author":1,"featured_media":32292,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[273,274,275],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-37760","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-activation-no","portfolio_category-influencers-no","portfolio_category-pr-no"],"acf":[],"yoast_head":"\nS\u00e6t Pris P\u00e5 Brysterne - Public Relations - Essenicus<\/title>\n<meta name=\"description\" content=\"Sammen med St\u00f8t Brysterne udt\u00e6nke vi en ny kampagnestrategi, \u2019S\u00e6t Pris P\u00e5 Brysterne\u2019, der tilf\u00f8rte kampagnen mere kant. 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