{"id":37861,"date":"2016-07-22T15:29:14","date_gmt":"2016-07-22T14:29:14","guid":{"rendered":"https:\/\/essencius.dk\/portfolio-items\/coca-cola-3d\/"},"modified":"2023-10-27T14:11:44","modified_gmt":"2023-10-27T13:11:44","slug":"coca-cola-3d","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/no\/portfolio-items\/coca-cola-3d\/","title":{"rendered":"Coca-Cola 3D"},"content":{"rendered":"\t\t
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3D-LANSERING AV COCA-COLA ZERO SUGAR\u00ae<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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UTFORDRING<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Coca-Cola Zero\u00ae ble relansert med ny, forbedret smak, nytt design og det nye navnet Coca-Cola ZERO SUGAR\u00ae. Dette var Coca-Colas st\u00f8rste produktendring i Danmark p\u00e5 syv \u00e5r, og brusgiganten \u00f8nsket derfor \u00e5 gj\u00f8re noe ekstraordin\u00e6rt. Essencius fikk oppgaven med \u00e5 skape en unik og utradisjonell aktivitet med stor \u2018wow-effekt\u2019 som kunne begeistre danske forbrukere og samtidig generere omtale og engasjement via PR og sosiale medier.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00d8SNING<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi utviklet en aktivitet som skulle skje under Kulturnatten i K\u00f8benhavn, slik at s\u00e5 mange dansker som mulig ville f\u00e5 muligheten til \u00e5 f\u00e5 med seg begivenheten. Dermed ville danskene f\u00e5 mulighet til \u00e5 oppleve Coca-Cola p\u00e5 en helt ny m\u00e5te. Vi allierte oss med verdens beste innenfor s\u00e5kalt \u20183D project mapping\u2019 og utf\u00f8rte et spektakul\u00e6rt 3D-show der vi brukte den 100 \u00e5r gamle bygningen Axelborg som lerret. I 3D-showet forvandlet vi den historiske bygningen til en Coca-Cola fabrikk som inviterte publikum til \u00e5 oppleve fremstillingen av Coca-Cola ZERO SUGAR\u00ae. Fra tannhjul og termometer i starten av prosessen, til det ferdige produktet med isbiter, bobler og suger\u00f8r.\u00a0

<\/span>Vi valgte \u00e5 utf\u00f8re forestilling p\u00e5 Axelborg fordi den historiske bygningen ligger sentralt i K\u00f8benhavn, i n\u00e6rheten av Tivoli og Hovedbaneg\u00e5rden, og vi \u00f8nsket at s\u00e5 mange som mulig skulle f\u00e5 med seg det spektakul\u00e6re showet. Vi inviterte ogs\u00e5 BT, en av Danmarks st\u00f8rste tabloidaviser, til \u00e5 direktesende forestillingen p\u00e5 Facebook slik at ogs\u00e5 de som ikke kunne delta p\u00e5 Kulturnatten kunne f\u00e5 med seg forvandlingen. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ResultAT<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Det er alltid sterk konkurranse om oppmerksomheten under Kulturnatten. Likevel lyktes vi i \u00e5 skape en aktivitet som genererte omtale f\u00f8r, under og etter arrangementet. BTs direktesending ble sett av nesten 70.000, og v\u00e5r film av forestillingen fikk sitt eget liv p\u00e5 sosiale medier der den ble b\u00e5de delt og samhandlet med. Samlet sett n\u00e5dde v\u00e5r lansering av Coca-Cola ZERO SUGAR\u00ae et publikum p\u00e5 nesten 1,7 millioner.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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KLAR FOR EN PRAT?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en utfordring vi kan hjelpe deg med?\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

3D-LANSERING AV COCA-COLA ZERO SUGAR\u00ae UTFORDRING Coca-Cola Zero\u00ae ble relansert med ny, forbedret smak, nytt design og det nye navnet Coca-Cola ZERO SUGAR\u00ae. Dette var Coca-Colas st\u00f8rste produktendring i Danmark p\u00e5 syv \u00e5r, og brusgiganten […]<\/p>\n","protected":false},"author":1,"featured_media":31680,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[272,273,285,275,276],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-37861","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-no","portfolio_category-brand-activation-no","portfolio_category-design-no","portfolio_category-pr-no","portfolio_category-social-media-no"],"acf":[],"yoast_head":"\nLaunch of Coca-Cola ZERO Sugar in 3D - ESSENCIUS<\/title>\n<meta name=\"description\" content=\"See how we used a 100-year-old building, two massive projectors and the crowded streets during Copenhagen Cultural Night for an epic product launch campaign for the all new Coca-Cola ZERO Sugar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/en\/portfolio-items\/coca-cola-3d\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Launch of Coca-Cola ZERO Sugar in 3D - 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