{"id":34246,"date":"2022-10-18T09:53:29","date_gmt":"2022-10-18T08:53:29","guid":{"rendered":"https:\/\/essencius.dk\/services\/pr-reputation-perception\/"},"modified":"2023-01-18T08:40:33","modified_gmt":"2023-01-18T08:40:33","slug":"pr-reputation-perception","status":"publish","type":"page","link":"https:\/\/essencius.dk\/no\/services\/pr-reputation-perception\/","title":{"rendered":"PR \u2013 Reputation & Perception"},"content":{"rendered":"\t\t
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PUBLIC RELATIONS<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Som PR-byr\u00e5 jobber vi med omd\u00f8mme, legitimitet og troverdighet. Medieomtale er en av byggesteinene.\u00a0<\/span><\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Public <\/span>Relations<\/span> (PR) er et bredt og komplekst kompetanseomr\u00e5de som best\u00e5r av mer enn bare medieomtale<\/span><\/span>, medieoverv\u00e5kning og <\/span><\/span>jounalistkontakt<\/span>. <\/span><\/span>\u00a0<\/span>
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<\/span> PR er ogs\u00e5 h\u00e5ndtering av problemer og kriser som treffer deg, <\/span>ditt brand<\/span>, din bransje eller din bedrift. Strategisk PR handler om \u00e5 kartlegge og gjennomf\u00f8re den innsatsen som trengs for \u00e5 p\u00e5virke ditt samlede omd\u00f8mme s\u00e5 mye som mulig \u2013 og dermed ogs\u00e5 f\u00e5 forbrukere til \u00e5 velge din merkevare.<\/span><\/span> \u00a0<\/span>
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<\/span> Som PR-byr\u00e5 samarbeider vi med dine stakeholders, store og sm\u00e5 influensers, kjendiser og forskere. Vi har dialog med journalister og andre fagfolk slik at v\u00e5r r\u00e5dgivning basers p\u00e5 b\u00e5de fakta og holdninger.\u00a0\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Se to af vores PR cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\tCoca-Cola Open To Better\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t
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\n\t\tSingapore Airlines\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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B2B eller B2C? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi hjelper bedrifter og merkevarer med b\u00e5de forbrukerrettet kommunikasjon og bedriftsrettet kommunikasjon – innkj\u00f8pere, beslutningstakere eller eiere. Uansett om du prim\u00e6rt kommuniserer B2B eller B<\/span><\/span>2C skal kommunikasjonen alltid v\u00e6re klar, m\u00e5lrettet og relevant. Vi kan ogs\u00e5 hjelpe deg med kommunikasjon til fagfolk og hjelper deg gjerne med \u00e5 forst\u00e5 forskjellige fagomr\u00e5der og forretningsprosesser.\u00a0<\/span><\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PR-byr\u00e5 i en bransje i utvikling <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Mediene utvikler seg i en rasende fart og det publiseres p\u00e5<\/span><\/span> kryss og tvers av plattformer i det samme tempoet. Der man f\u00f8r hadde muligheten til \u00e5 n\u00e5 ut til et stort publikum ved bruk av f\u00e5 medier er man n\u00e5 n\u00f8dt til \u00e5 tenke annerledes. Forbrukernes medieadferd fragmentert, noe som stiller nye krav til din kommunikasjon med publikummet ditt. Hvert media, hver <\/span>podcast<\/span> og hver <\/span>vlog<\/span> har sitt eget fokus, noe som krever m\u00e5lrettet og god kommunikasjon. Dette kan vi hjelpe deg med. Vi utarbeider pressemeldinger, <\/span>pitcher<\/span> til journalister, r\u00e5dgiver deg om hvilke medier som er relevante for din m\u00e5lgruppe og hjelper deg med \u00e5 forme deg perspektivet eller synspunktet du \u00f8nsker \u00e5 formidle til offentligheten. Dette gjelder ogs\u00e5 n\u00e5r kommer til B2B. N\u00e5r det er et stort medieutvalg, flere forum, konferanser og messer der ute blir det n\u00f8dvendig \u00e5 jobbe differensiert.\u00a0<\/span><\/span>\u00a0<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kommunikasjon og historiefortelling <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PR handler, helt grunnleggende, om \u00e5 <\/span>bygge opp eller bevare et omd\u00f8mme. Et omd\u00f8mme skapes og formes basert p\u00e5 den helhetlige samlingen av omtaler, oppfattelser, deres aktiviteter og konkurrenters adferd. Med Essencius som ditt PR-byr\u00e5 kan du v\u00e6re en aktiv del av denne skapelsen og utformingen.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>

Mediene blir bombardert med pressemeldinger <\/span>om nye produkter, nytenkende tjenester og spennende samarbeid hver eneste dag. Det \u00e5 trenge gjennom mengden for \u00e5 n\u00e5 ut til journalister, influensere og forbrukere krever derfor kjennskap til hvordan journalister og medier jobber og prioriterer. Som PR-byr\u00e5 sitter vi p\u00e5 den innsikten.\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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PR og markedsf\u00f8ring <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi er spesialisert p\u00e5 markedsf\u00f8rings-PR der produkter og kampanjer er i fokus, uansett om det gjelder medieomtale, <\/span><\/span>events<\/span> eller sosiale og digitale medier. Med klart budskap og god innsikt om ditt varemerke, vil vi skape fortellinger som journalister, bloggere, <\/span>influensere<\/span> og forbrukere \u00f8nsker \u00e5 formidle videre. Fortellinger som \u00f8ker kjennskapet til merkevaren, vil ogs\u00e5 generere flere salg. Som ditt PR-byr\u00e5 etablerer vi kunnskap og dialog som st\u00f8tter din merkevare.\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SKAL VI TA EN PRAT?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

PUBLIC RELATIONS Som PR-byr\u00e5 jobber vi med omd\u00f8mme, legitimitet og troverdighet. Medieomtale er en av byggesteinene.\u00a0\u00a0\u00a0 Public Relations (PR) er et bredt og komplekst kompetanseomr\u00e5de som best\u00e5r av mer enn bare medieomtale, medieoverv\u00e5kning og jounalistkontakt. 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