{"id":19085,"date":"2017-11-27T12:35:23","date_gmt":"2017-11-27T12:35:23","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=19085"},"modified":"2022-08-16T06:04:29","modified_gmt":"2022-08-16T05:04:29","slug":"toms-csr-2","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/toms-csr-2\/","title":{"rendered":"Toms CSR"},"content":{"rendered":"\t\t
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Toms CSR<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Toms har i n\u00e4stan tio \u00e5r arbetat f\u00f6r full sp\u00e5rbarhet av sin kakao, s\u00e5 den odlas under goda, h\u00e5llbara f\u00f6ruts\u00e4ttningar f\u00f6r b\u00e5de lantbrukare och deras familjer. Samtidigt har chokladtillverkarna utvecklat en speciell metod f\u00f6r att f\u00f6rb\u00e4ttra kakaosmaken. V\u00e5r utmaning var att ber\u00e4tta denna komplexa historia om en \u00e4lskad produkt f\u00f6r konsumenter som vill ha information, men fortfarande v\u00e4ljer choklad utifr\u00e5n smak, pris och kvalitet.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi skapade en st\u00e4mpel utformad som en QR-kod prydd med en evighetssymbol. P\u00e5 s\u00e5 s\u00e4tt visualiseras sp\u00e5rbarhet som en evig resa mot en b\u00e4ttre v\u00e4rld samtidigt som det blir en tillg\u00e4nglig k\u00e4lla till ny kunskap. St\u00e4mpeln s\u00e4ger oss att medvetna val g\u00f6r skillnad, b\u00e5de f\u00f6r smak och f\u00f6r h\u00e5llbarhet.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi skapade inte bara en visuell identitet f\u00f6r Toms CSR, vi gjorde ocks\u00e5 en faktatung ber\u00e4ttelse l\u00e4tt att ta till sig. Med infographics visade vi hur chokladen tillverkas. Det framgick tydligt att god smak kan leda till fler skolor, fler l\u00e4rare och fler elever samt till IT-center f\u00f6r kakaoodlare. Och det var en hj\u00e4rtefr\u00e5ga f\u00f6r oss att signalera att en CSR-policy kan fr\u00e4mja respekten f\u00f6r kulturella skillnader, traditioner och planeten vi bor p\u00e5.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Toms CSR Utmaning Toms har i n\u00e4stan tio \u00e5r arbetat f\u00f6r full sp\u00e5rbarhet av sin kakao, s\u00e5 den odlas under goda, h\u00e5llbara f\u00f6ruts\u00e4ttningar f\u00f6r b\u00e5de lantbrukare och deras familjer. Samtidigt har chokladtillverkarna utvecklat en speciell […]<\/p>\n","protected":false},"author":12,"featured_media":17146,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-19085","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nToms CSR - Essencius<\/title>\n<meta name=\"description\" content=\"N\u00e4r k\u00e4rnv\u00e4rdena \u00e4r i ordning smakar chokladen b\u00e4ttre. 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