{"id":19173,"date":"2018-02-01T13:12:01","date_gmt":"2018-02-01T13:12:01","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=19173"},"modified":"2022-08-16T05:18:22","modified_gmt":"2022-08-16T04:18:22","slug":"atelier-rebul-brand-lancering-2","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/atelier-rebul-brand-lancering-2\/","title":{"rendered":"Atelier Rebul \u2013 Brand lancering"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Atelier Rebul \u2013 Varum\u00e4rkeslansering<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Utmaning:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Atelier Rebul har l\u00e4nge varit ett erk\u00e4nt sk\u00f6nhetsm\u00e4rke i Turkiet. \u00d6nskan var nu att er\u00f6vra den internationella marknaden, och Danmark var deras f\u00f6rsta destination. Vi fick d\u00e4rf\u00f6r uppgiften att b\u00e5de f\u00f6rbereda varum\u00e4rket f\u00f6r de nya marknaderna i sociala medier och lansera den f\u00f6rsta butiken i Danmark.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

L\u00f6sning:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

I en gemensam workshop med varum\u00e4rkets nuvarande partners lade vi grunden f\u00f6r en 360-graders strategi f\u00f6r Atelier Rebuls sociala aktiviteter. Strategi omvandlades till en praktisk marknadsguide f\u00f6r att s\u00e4kerst\u00e4lla enhetlighet p\u00e5 alla marknader.<\/p>

Parallellt utformade vi ett PR- och konsumentevent som skapades f\u00f6r att s\u00e4kerst\u00e4lla att relevanta personer fick en minnesv\u00e4rd upplevelse med Atelier Rebul f\u00f6r att bidra till att bygga upp trov\u00e4rdighet och positivt buzz omkring varum\u00e4rket. F\u00f6r att skapa stor synlighet f\u00f6r konsumenteventet flyttade vi ut ingredienserna till gatan. Vi skapade tre lyxiga och i\u00f6gonfallande doftzoner p\u00e5 K\u00f6penhamns g\u00e5gator n\u00e4ra den nya aff\u00e4ren. Tanken var att f\u00f6rbipasserande kunde vila sig och f\u00e5 en aromaterapiupplevelse med n\u00e5gra av m\u00e4rkets mest anv\u00e4nda ingredienser. Syftet var att skapa trafik till den nya aff\u00e4ren, d\u00e4r du kunde vinna produkter, prata med kunnig personal och prova produkterna.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Resultat:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

PR-aktiviteterna resulterade i en stor r\u00e4ckvidd med en ROI p\u00e5 \u00f6ver 400%. Recensionerna var s\u00e4rskilt framst\u00e5ende online, d\u00e4r flera av landets st\u00f6rsta kvinnomagasin och bloggare flera g\u00e5nger skrev om \u00f6ppningen och varum\u00e4rkets olika produkter.<\/p>

Konsumenteventet s\u00e4krade stor tillstr\u00f6mning av kunder till butiken med 4 000 utdelade flyers och mer \u00e4n 2000 bes\u00f6kare i butiken under de tv\u00e5 dagarna eventet \u00e4gde rum.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

VILL DU PRATA MED OS?\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Atelier Rebul \u2013 Varum\u00e4rkeslansering Utmaning: Atelier Rebul har l\u00e4nge varit ett erk\u00e4nt sk\u00f6nhetsm\u00e4rke i Turkiet. \u00d6nskan var nu att er\u00f6vra den internationella marknaden, och Danmark var deras f\u00f6rsta destination. Vi fick d\u00e4rf\u00f6r uppgiften att b\u00e5de […]<\/p>\n","protected":false},"author":12,"featured_media":16203,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-19173","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAtelier Rebul \u2013 Brand lancering - Essencius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/sv\/portfolio-items\/atelier-rebul-brand-lancering-2\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atelier Rebul \u2013 Brand lancering - Essencius\" \/>\n<meta property=\"og:description\" content=\"Atelier Rebul \u2013 Varum\u00e4rkeslansering Utmaning: Atelier Rebul har l\u00e4nge varit ett erk\u00e4nt sk\u00f6nhetsm\u00e4rke i Turkiet. \u00d6nskan var nu att er\u00f6vra den internationella marknaden, och Danmark var deras f\u00f6rsta destination. Vi fick d\u00e4rf\u00f6r uppgiften att b\u00e5de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/essencius.dk\/sv\/portfolio-items\/atelier-rebul-brand-lancering-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Essencius\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/essencius\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-16T04:18:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/07\/Atelir-Rebul-Store-Opening1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@essencius\" \/>\n<meta name=\"twitter:label1\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/sv\\\/portfolio-items\\\/atelier-rebul-brand-lancering-2\\\/\",\"url\":\"https:\\\/\\\/essencius.dk\\\/sv\\\/portfolio-items\\\/atelier-rebul-brand-lancering-2\\\/\",\"name\":\"Atelier Rebul \u2013 Brand lancering - Essencius\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/sv\\\/portfolio-items\\\/atelier-rebul-brand-lancering-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/sv\\\/portfolio-items\\\/atelier-rebul-brand-lancering-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Atelir-Rebul-Store-Opening1.jpg\",\"datePublished\":\"2018-02-01T13:12:01+00:00\",\"dateModified\":\"2022-08-16T04:18:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/sv\\\/portfolio-items\\\/atelier-rebul-brand-lancering-2\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/essencius.dk\\\/sv\\\/portfolio-items\\\/atelier-rebul-brand-lancering-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/sv\\\/portfolio-items\\\/atelier-rebul-brand-lancering-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Atelir-Rebul-Store-Opening1.jpg\",\"contentUrl\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Atelir-Rebul-Store-Opening1.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/sv\\\/portfolio-items\\\/atelier-rebul-brand-lancering-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/essencius.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/essencius.dk\\\/portfolio-items\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Atelier Rebul \u2013 Brand lancering\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/#website\",\"url\":\"https:\\\/\\\/essencius.dk\\\/\",\"name\":\"Essencius\",\"description\":\"PR, Social & Digital Communications\",\"publisher\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/essencius.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/#organization\",\"name\":\"Essencius\",\"url\":\"https:\\\/\\\/essencius.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/essencius.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/essencius-forside-e-circle.png\",\"contentUrl\":\"https:\\\/\\\/essencius.dk\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/essencius-forside-e-circle.png\",\"width\":300,\"height\":300,\"caption\":\"Essencius\"},\"image\":{\"@id\":\"https:\\\/\\\/essencius.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/essencius\",\"https:\\\/\\\/x.com\\\/essencius\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Atelier Rebul \u2013 Brand lancering - Essencius","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/essencius.dk\/sv\/portfolio-items\/atelier-rebul-brand-lancering-2\/","og_locale":"sv_SE","og_type":"article","og_title":"Atelier Rebul \u2013 Brand lancering - Essencius","og_description":"Atelier Rebul \u2013 Varum\u00e4rkeslansering Utmaning: Atelier Rebul har l\u00e4nge varit ett erk\u00e4nt sk\u00f6nhetsm\u00e4rke i Turkiet. \u00d6nskan var nu att er\u00f6vra den internationella marknaden, och Danmark var deras f\u00f6rsta destination. Vi fick d\u00e4rf\u00f6r uppgiften att b\u00e5de […]","og_url":"https:\/\/essencius.dk\/sv\/portfolio-items\/atelier-rebul-brand-lancering-2\/","og_site_name":"Essencius","article_publisher":"http:\/\/www.facebook.com\/essencius","article_modified_time":"2022-08-16T04:18:22+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/07\/Atelir-Rebul-Store-Opening1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@essencius","twitter_misc":{"Ber\u00e4knad l\u00e4stid":"2 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/essencius.dk\/sv\/portfolio-items\/atelier-rebul-brand-lancering-2\/","url":"https:\/\/essencius.dk\/sv\/portfolio-items\/atelier-rebul-brand-lancering-2\/","name":"Atelier Rebul \u2013 Brand lancering - Essencius","isPartOf":{"@id":"https:\/\/essencius.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/essencius.dk\/sv\/portfolio-items\/atelier-rebul-brand-lancering-2\/#primaryimage"},"image":{"@id":"https:\/\/essencius.dk\/sv\/portfolio-items\/atelier-rebul-brand-lancering-2\/#primaryimage"},"thumbnailUrl":"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/07\/Atelir-Rebul-Store-Opening1.jpg","datePublished":"2018-02-01T13:12:01+00:00","dateModified":"2022-08-16T04:18:22+00:00","breadcrumb":{"@id":"https:\/\/essencius.dk\/sv\/portfolio-items\/atelier-rebul-brand-lancering-2\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/essencius.dk\/sv\/portfolio-items\/atelier-rebul-brand-lancering-2\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/essencius.dk\/sv\/portfolio-items\/atelier-rebul-brand-lancering-2\/#primaryimage","url":"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/07\/Atelir-Rebul-Store-Opening1.jpg","contentUrl":"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/07\/Atelir-Rebul-Store-Opening1.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/essencius.dk\/sv\/portfolio-items\/atelier-rebul-brand-lancering-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/essencius.dk\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/essencius.dk\/portfolio-items\/"},{"@type":"ListItem","position":3,"name":"Atelier Rebul \u2013 Brand lancering"}]},{"@type":"WebSite","@id":"https:\/\/essencius.dk\/#website","url":"https:\/\/essencius.dk\/","name":"Essencius","description":"PR, Social & Digital Communications","publisher":{"@id":"https:\/\/essencius.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/essencius.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/essencius.dk\/#organization","name":"Essencius","url":"https:\/\/essencius.dk\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/essencius.dk\/#\/schema\/logo\/image\/","url":"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/06\/essencius-forside-e-circle.png","contentUrl":"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/06\/essencius-forside-e-circle.png","width":300,"height":300,"caption":"Essencius"},"image":{"@id":"https:\/\/essencius.dk\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/essencius","https:\/\/x.com\/essencius"]}]}},"_links":{"self":[{"href":"https:\/\/essencius.dk\/sv\/wp-json\/wp\/v2\/avada_portfolio\/19173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/essencius.dk\/sv\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/essencius.dk\/sv\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/essencius.dk\/sv\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/essencius.dk\/sv\/wp-json\/wp\/v2\/comments?post=19173"}],"version-history":[{"count":5,"href":"https:\/\/essencius.dk\/sv\/wp-json\/wp\/v2\/avada_portfolio\/19173\/revisions"}],"predecessor-version":[{"id":25094,"href":"https:\/\/essencius.dk\/sv\/wp-json\/wp\/v2\/avada_portfolio\/19173\/revisions\/25094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/essencius.dk\/sv\/wp-json\/wp\/v2\/media\/16203"}],"wp:attachment":[{"href":"https:\/\/essencius.dk\/sv\/wp-json\/wp\/v2\/media?parent=19173"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/essencius.dk\/sv\/wp-json\/wp\/v2\/portfolio_category?post=19173"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/essencius.dk\/sv\/wp-json\/wp\/v2\/portfolio_skills?post=19173"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/essencius.dk\/sv\/wp-json\/wp\/v2\/portfolio_tags?post=19173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}