{"id":19609,"date":"2017-11-27T08:04:43","date_gmt":"2017-11-27T08:04:43","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=19609"},"modified":"2022-10-19T09:19:59","modified_gmt":"2022-10-19T08:19:59","slug":"singapore-airlines","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/singapore-airlines\/","title":{"rendered":"Singapore Airlines"},"content":{"rendered":"\t\t
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Singapore Airlines<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Flygmat \u00e4r ett fenomen som f\u00e5tt utst\u00e5 h\u00e5rd kritik. M\u00e4nniskans smakl\u00f6kar f\u00f6r\u00e4ndras i luften, och det har b\u00e5de fysiologiska och bullerrelaterade orsaker. Du kan till exempel inte k\u00e4nna smak ordentligt n\u00e4r du sitter n\u00e4ra flygplansmotorer. Och att maten serveras i en cocotte och inte p\u00e5 en tallrik p\u00e5verkar ocks\u00e5 v\u00e5ra smakl\u00f6kar negativt. Har du n\u00e5gonsin undrat varf\u00f6r en Bloody Mary smakar b\u00e4ttre p\u00e5 h\u00f6gre h\u00f6jder, och varf\u00f6r du kanske s\u00e4llan dricker en s\u00e5dan p\u00e5 marken? Det beror p\u00e5 att vi upplever umami b\u00e4ttre d\u00e4r uppe. Umami \u00e4r, tillsammans med surt, s\u00f6tt, salt och beskt, en av de fem grundsmakerna som v\u00e5rt smaksinne kan registrera. Och umami finns det gott om i tomater. Singapore Airlines, som redan serverade god mat ombord, ville g\u00f6ra n\u00e5got \u00e5t saken, och Essencius hj\u00e4lpte till med projekt, event och presshantering.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En handfull danska Michelin-kockar fick l\u00e4mna f\u00f6rslag p\u00e5 en ny era av flygmat, b\u00e5de till Economi Class och Business Class. Michelin-kockarna bryr sig lite extra om vad vi stoppar i munnen och de r\u00e5varor som anv\u00e4nds. Under h\u00f6sten 2015 blev Claus Henriksen fr\u00e5n Dragholms Slot, Henrik Yde fr\u00e5n Kiin Kiin och Mikkel Maarbjerg fr\u00e5n Kirk & Maarbjerg inbjudna att t\u00e4vla, och de tog stolt an uppgiften. I juryn satt representanter fr\u00e5n Singapore Airlines, Gate Gourmet (det stora flygk\u00f6ket p\u00e5 K\u00f6penhamns flygplats) och medierepresentanter, bland andra Ole Troels\u00f8 fr\u00e5n B\u00f8rsen. F\u00f6rstaplatsen knep Mikkel Maarbjerg fr\u00e5n Kirk & Maarbjerg.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Maarbjergs Michelin-mat serverades f\u00f6r f\u00f6rsta g\u00e5ngen p\u00e5 ett Singapore Airlines flyg fr\u00e5n K\u00f6penhamn till Singapore den 2 mars 2016. Och passagerarnas smakl\u00f6kar gillade vad de fick. Projektet blev en stor succ\u00e9 som genererade omkring 100 pressklipp och en hype i rese- och flygindustrin. Inte bara danska medier skrev helsidor och helhj\u00e4rtat om detta projekt, \u00e4ven hos internationella medier vattnades det i munnen. Flera flygbolag har d\u00e4refter f\u00f6rs\u00f6kt g\u00f6ra om Singapore Airlines bedrift.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Singapore Airlines Utmaning Flygmat \u00e4r ett fenomen som f\u00e5tt utst\u00e5 h\u00e5rd kritik. M\u00e4nniskans smakl\u00f6kar f\u00f6r\u00e4ndras i luften, och det har b\u00e5de fysiologiska och bullerrelaterade orsaker. Du kan till exempel inte k\u00e4nna smak ordentligt n\u00e4r du […]<\/p>\n","protected":false},"author":12,"featured_media":19469,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[264,220],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-19609","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-sv","portfolio_category-pr-sv"],"acf":[],"yoast_head":"\nSingapore Airlines - Essencius<\/title>\n<meta name=\"description\" content=\"Flyga mat s\u00e5 \u00e4nglarna sjunger. 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