{"id":28305,"date":"2017-11-17T06:32:28","date_gmt":"2017-11-17T06:32:28","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=28305"},"modified":"2022-10-12T13:01:40","modified_gmt":"2022-10-12T12:01:40","slug":"just-add-zero-bungee-event-just-add-zero-bungee-event","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/just-add-zero-bungee-event-just-add-zero-bungee-event\/","title":{"rendered":"Just Add Zero Bungee Event"},"content":{"rendered":"\t\t
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Just Add Zero Bungee Jump<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I b\u00f6rjan av 2014 bad Coca-Cola Danmark oss att g\u00f6ra en kampanj som aktiverade deras slogan \u201cJust Add Zero\u201d. V\u00e5r id\u00e9 skulle generera PR samtidigt som den skulle kunna aktiveras p\u00e5 sociala medier. Detta skulle givetvis ske p\u00e5 ett s\u00e4tt som engagerade m\u00e5lgruppen, som var ton\u00e5rspojkar och killar i 20-\u00e5rs \u00e5ldern.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi kom fram till en galen id\u00e9. Vi reste en kran i K\u00f6penhamns hamn och gav Coca-Cola-fansen m\u00f6jlighet att hoppa bungee-jump ner i det iskalla vintervattnet. Om de p\u00e5 v\u00e4gen ned lyckades f\u00e5nga en flytande r\u00f6d \u201cZero\u201d vann de ett pris. Men inte vilket pris som helst f\u00f6r vi hade n\u00e4mligen \u201dAdded a Zero\u201d, exempelvis vann du inte bara biobiljetter till dig och 3 v\u00e4nner \u2013 utan till 30 v\u00e4nner!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Med eventet var det m\u00f6jligt att aktivera \u201cJust Add Zero\u201d p\u00e5 ett s\u00e4tt som var relevant f\u00f6r m\u00e5lgruppen och i linje med varum\u00e4rket. Fans engagerades via sociala medier och fler \u00e4n tusen personer deltog i t\u00e4vlingen. Kampanjen resulterade i stor uppm\u00e4rksamhet i f\u00f6rtj\u00e4nad media och olika redaktioner skrev om eventet. Filmen vi gjorde om eventet gav ocks\u00e5 uppm\u00e4rksamhet i f\u00f6rtj\u00e4nad media, b\u00e5de i traditionell media och i sociala medier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Just Add Zero Bungee Jump Utmaning I b\u00f6rjan av 2014 bad Coca-Cola Danmark oss att g\u00f6ra en kampanj som aktiverade deras slogan \u201cJust Add Zero\u201d. V\u00e5r id\u00e9 skulle generera PR samtidigt som den skulle kunna […]<\/p>\n","protected":false},"author":12,"featured_media":21035,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-28305","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nJust Add Zero Bungee Event - Essencius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/sv\/portfolio-items\/just-add-zero-bungee-event-just-add-zero-bungee-event\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Just Add Zero Bungee Event - Essencius\" \/>\n<meta property=\"og:description\" content=\"Just Add Zero Bungee Jump Utmaning I b\u00f6rjan av 2014 bad Coca-Cola Danmark oss att g\u00f6ra en kampanj som aktiverade deras slogan \u201cJust Add Zero\u201d. 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