{"id":4016,"date":"2018-02-09T11:51:26","date_gmt":"2018-02-09T11:51:26","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=4016"},"modified":"2022-07-18T06:54:32","modified_gmt":"2022-07-18T05:54:32","slug":"den-gamle-fabrik-baerfolket","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/den-gamle-fabrik-baerfolket\/","title":{"rendered":"Den Gamle Fabrik: B\u00e6rfolket"},"content":{"rendered":"\t\t
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Den Gamle Fabrik \u2013 B\u00e6rfolket<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I Tv-reklamen B\u00e6rfolket hade Den Gamle Fabrik redan skapat ett stort familjev\u00e4nligt universum. Tillverkaren ville v\u00e4cka B\u00e6rfolket till liv och skapa en mer direkt och k\u00e4nslom\u00e4ssig koppling mellan produkt och universum. Med en tydlig l\u00e4nk till den i familjen som st\u00e5r f\u00f6r den st\u00f6rsta delen av matink\u00f6pen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi bad en av Danmarks mest popul\u00e4ra barnboksf\u00f6rfattare, Lene Kaaberb\u00f8l, om att \u00f6verf\u00f6ra detta reklamuniversum till en barnbok. Den talangfulle Anders Walther blev tillfr\u00e5gad om han ville ge karakt\u00e4rerna liv med sina pennstreck och Sebastian Klein fick ge dem en r\u00f6st i en digital version. Resultatet blev Fort\u00e6llinger om B\u00e6rfolket \u2013 en barnbok om jordgubbsflickan Dagg. Boken publicerades b\u00e5de som tryckt barnbok och app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Med fem hj\u00e4rtan fr\u00e5n Politikens bokrecensent, mer \u00e4n 110.000 App Store-nedladdningar och en bra placering p\u00e5 bestsellerlistan visar barnbokskampanjen att bra litteratur g\u00f6r sig utm\u00e4rkt b\u00e5de i mataff\u00e4ren, p\u00e5 biblioteket och hemma i bokhyllan. Kampanjen f\u00f6r Den gamle Fabrik fick uppm\u00e4rksamhet b\u00e5de i traditionella medier som Aftenshowet, i rikst\u00e4ckande tidningar samt hos ledande bloggare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Den Gamle Fabrik \u2013 B\u00e6rfolket Utmaning I Tv-reklamen B\u00e6rfolket hade Den Gamle Fabrik redan skapat ett stort familjev\u00e4nligt universum. Tillverkaren ville v\u00e4cka B\u00e6rfolket till liv och skapa en mer direkt och k\u00e4nslom\u00e4ssig koppling mellan produkt […]<\/p>\n","protected":false},"author":1,"featured_media":2118,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[264,217,222,220,221],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4016","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-sv","portfolio_category-brand-activation-sv","portfolio_category-design-sv","portfolio_category-pr-sv","portfolio_category-social-media-sv"],"acf":[],"yoast_head":"\nDen Gamle Fabrik - The Berry People (B\u00e6rfolket) - Essencius<\/title>\n<meta name=\"description\" content=\"Vi gjorde Den Gamle Fabriks familjev\u00e4nliga universum B\u00e6rfolket levande. 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