{"id":4022,"date":"2018-02-09T11:56:13","date_gmt":"2018-02-09T11:56:13","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=4022"},"modified":"2022-08-16T06:15:15","modified_gmt":"2022-08-16T05:15:15","slug":"coca-cola-3d","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/coca-cola-3d\/","title":{"rendered":"Coca-Cola 3D"},"content":{"rendered":"\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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3D-lansering av Coca-Cola ZERO SUGAR\u00ae<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Under 2016 skulle Coca-Cola zero\u00ae relanseras med ny, f\u00f6rb\u00e4ttrad smak, ny design och det nya namnet Coca-Cola ZERO SUGAR\u00ae. Det var Coca-Colas st\u00f6rsta produkt\u00e4ndring i Danmark p\u00e5 sju \u00e5r, s\u00e5 l\u00e4skproducenten ville g\u00f6ra n\u00e5got extraordin\u00e4rt av det hela. D\u00e4rf\u00f6r fick Essencius i uppgift att skapa en unik och otraditionell aktivitet med stor WOW-effekt, d\u00e4r de danska konsumenterna skulle \u00f6verraskas live, men ocks\u00e5 en kampanj som genererade publicitet och engagemang via PR och sociala medier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi utvecklade en aktivitet som skulle \u00e4ga rum under kulturnatten i K\u00f6penhamn s\u00e5 att m\u00e5nga danskar skulle f\u00e5 m\u00f6jlighet att delta. Det skulle ocks\u00e5 vara ett helt nytt s\u00e4tt att uppleva Coca-Cola p\u00e5, s\u00e5 vi gick samman med v\u00e4rldens b\u00e4sta f\u00f6retag inom s\u00e5 kallad \u201d3D projection mapping\u201d och skapade en spektakul\u00e4r 3D-show med den 100 \u00e5r gamla byggnaden Axelborg som\u00a0projektionsyta. I 3D-showen omvandlade vi den historiska byggnaden till en Coca-Cola-fabrik och bj\u00f6d in publiken till att uppleva skapandet av Coca-Cola ZERO SUGAR\u00ae \u2013 fr\u00e5n redskap och termometrar i b\u00f6rjan av processen till f\u00e4rdig dryck med isbitar, bubblor och sugr\u00f6r.<\/p>

Vi uppf\u00f6rde showen p\u00e5 Axelborg med anledning av det centrala l\u00e4get n\u00e4ra Tivoli och centralstationen, s\u00e5 att m\u00e5nga m\u00e4nniskor skulle f\u00e5 m\u00f6jlighet att uppleva den. Vi bj\u00f6d in kv\u00e4llstidningen BT att live-streama showen p\u00e5 Facebook, s\u00e5 att man kunde uppleva den fascinerande f\u00f6rvandlingen \u00e4ven om man inte deltog p\u00e5 plats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Det \u00e4r alltid stor konkurrens om att f\u00e5 uppm\u00e4rksamhet under kulturnatten. \u00c4nd\u00e5 lyckades vi skapa en aktivitet som genererade publicitet f\u00f6re, under och efter live-streamingen. Enbart BT:s live-streaming s\u00e5gs av n\u00e4stan 70 000 personer, och v\u00e5r film av 3D-showen fick med sina mer \u00e4n 160 000 visningar ett eget liv p\u00e5 sociala medier, d\u00e4r danskarna ivrigt interagerade med och aktivt delade filmen. Totalt n\u00e5dde v\u00e5r lansering av Coca-Cola ZERO SUGAR\u00ae en publik p\u00e5 1,7 miljoner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

3D-lansering av Coca-Cola ZERO SUGAR\u00ae Utmaning Under 2016 skulle Coca-Cola zero\u00ae relanseras med ny, f\u00f6rb\u00e4ttrad smak, ny design och det nya namnet Coca-Cola ZERO SUGAR\u00ae. Det var Coca-Colas st\u00f6rsta produkt\u00e4ndring i Danmark p\u00e5 sju \u00e5r, […]<\/p>\n","protected":false},"author":1,"featured_media":2115,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"portfolio_category":[264,217,222,220,221],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4022","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-sv","portfolio_category-brand-activation-sv","portfolio_category-design-sv","portfolio_category-pr-sv","portfolio_category-social-media-sv"],"acf":[],"yoast_head":"\nCoca-Cola 3D - Essencius<\/title>\n<meta name=\"description\" content=\"I samband med Coca-Colas st\u00f6rsta danska \u00e5terlansering p\u00e5 7 \u00e5r skapade vi varum\u00e4rkesaktivering i 3D med hj\u00e4lp av eventmarketing. Under kulturnatten fick hundratals danskar en 3D-upplevelse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/sv\/portfolio-items\/coca-cola-3d\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola 3D - Essencius\" \/>\n<meta property=\"og:description\" content=\"I samband med Coca-Colas st\u00f6rsta danska \u00e5terlansering p\u00e5 7 \u00e5r skapade vi varum\u00e4rkesaktivering i 3D med hj\u00e4lp av eventmarketing. 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