{"id":4144,"date":"2018-02-22T09:51:59","date_gmt":"2018-02-22T09:51:59","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&#038;p=4144"},"modified":"2022-08-16T05:24:28","modified_gmt":"2022-08-16T04:24:28","slug":"solar-polaris-betalt-av-solen","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/solar-polaris-betalt-av-solen\/","title":{"rendered":"Solar Polaris &#8211; &#8217;Betalt av solen&#8217;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4144\" class=\"elementor elementor-4144 elementor-3783\" data-elementor-post-type=\"avada_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-213e1bd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"213e1bd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;467b160&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b775438\" data-id=\"b775438\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58ac7b9 elementor-widget elementor-widget-image\" data-id=\"58ac7b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Solar-Polaris-Betalt-af-Solen1-1-1.jpg\" class=\"attachment-full size-full wp-image-16272\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Solar-Polaris-Betalt-af-Solen1-1-1-300x169.jpg 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Solar-Polaris-Betalt-af-Solen1-1-1-768x432.jpg 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Solar-Polaris-Betalt-af-Solen1-1-1-1024x576.jpg 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Solar-Polaris-Betalt-af-Solen1-1-1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ecf1cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ecf1cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;4b31ae3&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9147ec\" data-id=\"e9147ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca14af5 elementor-widget elementor-widget-heading\" data-id=\"ca14af5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Solar Polaris \u2013 \u2018Betalt av solen\u2019<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6700708 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6700708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10a2d97 elementor-widget elementor-widget-heading\" data-id=\"10a2d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d0601 elementor-widget elementor-widget-text-editor\" data-id=\"79d0601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eftersom sourcing- och servicef\u00f6retaget Solar skulle etablera solcellsverksamheten Solar Polaris i b\u00f6rjan av 2017 fick Essencius uppdraget att s\u00e4kerst\u00e4lla b\u00e4sta m\u00f6jliga lansering med fokus p\u00e5 B2C-marknaden i Danmark.<\/p><p>I v\u00e5r f\u00f6rsta unders\u00f6kning uppt\u00e4ckte vi en anm\u00e4rkningsv\u00e4rd skillnad mellan fakta och uppfattning: solenergi har stora f\u00f6rdelar, men hos danskarna finns ett antal myter kopplade till solenergi. D\u00e4rf\u00f6r skulle vi b\u00e5de avliva myterna och samtidigt skapa medvetenhet och preferens f\u00f6r ett helt nytt varum\u00e4rke.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5913e elementor-widget elementor-widget-heading\" data-id=\"9f5913e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6262a0 elementor-widget elementor-widget-text-editor\" data-id=\"e6262a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi utvecklade kommunikationsplattformen \u201cBetalt av solen\u201d, inklusive en integrerad lanseringskampanj, allt fr\u00e5n visuell identitet, webbsidor och f\u00f6rs\u00e4ljningsmaterial till content marketing, n\u00e4rvaro i sociala medier, samarbeten med influencers och olika marknadsf\u00f6ringsinsatser.<\/p><p>Lanseringskampanjen var en t\u00e4vling d\u00e4r fyra familjer \u00f6ver hela landet fick m\u00f6jlighet att bli testfamilj och vinna ett solcellssystem fr\u00e5n Solar Polaris. P\u00e5 s\u00e5 s\u00e4tt skulle de vinnande familjerna kunna avliva myterna och visa andra danskar f\u00f6rdelarna med solcellssystem. Som ambassad\u00f6r i kampanjen engagerade vi v\u00e4derexperten och TV-v\u00e4rden Cecilie Hother, vilket gav stor trov\u00e4rdighet till det nya varum\u00e4rket.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538a2e5 elementor-widget elementor-widget-heading\" data-id=\"538a2e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02df3f6 elementor-widget elementor-widget-text-editor\" data-id=\"02df3f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Solar Polaris fick ett varmt v\u00e4lkomnande fr\u00e5n danskarna, och samarbetet med Cecilie Hother var avg\u00f6rande f\u00f6r framg\u00e5ngen med att avliva myterna och positionera varum\u00e4rket Solar Polaris.<\/p><p>Totalt deltog 4000 personer i t\u00e4vlingen om att bli testfamilj, och hundratals danska familjer b\u00f6rjade f\u00f6lja Solar Polaris p\u00e5 sociala medier och i nyhetsbrev. Solar Polaris omn\u00e4mndes p\u00e5 b\u00e5de nationell, regional och lokal niv\u00e5 genom mer \u00e4n 50 medieklipp, som tillsammans uppn\u00e5dde en r\u00e4ckvidd p\u00e5 \u00f6ver 3,5 miljoner till ett PR-v\u00e4rde p\u00e5 mer \u00e4n 2 miljoner kr.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-adcbc82 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"adcbc82\" data-element_type=\"section\" data-e-type=\"section\" 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https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Solar-Polaris-Betalt-af-Solen3-1-1-768x432.jpg 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Solar-Polaris-Betalt-af-Solen3-1-1-1024x576.jpg 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Solar-Polaris-Betalt-af-Solen3-1-1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca67833 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ca67833\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48e1392\" data-id=\"48e1392\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-225ae54 elementor-widget elementor-widget-image\" data-id=\"225ae54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Solar-Polaris-Betalt-af-Solen4-1-1.jpg\" class=\"attachment-full size-full wp-image-16299\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Solar-Polaris-Betalt-af-Solen4-1-1-300x169.jpg 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Solar-Polaris-Betalt-af-Solen4-1-1-768x432.jpg 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Solar-Polaris-Betalt-af-Solen4-1-1-1024x576.jpg 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Solar-Polaris-Betalt-af-Solen4-1-1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6444a2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6444a2f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7436a7b\" data-id=\"7436a7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e725c8 elementor-widget elementor-widget-image\" data-id=\"3e725c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/06\/essencuion-e-logo.png\" class=\"attachment-full size-full wp-image-12058\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97e493b elementor-widget elementor-widget-heading\" data-id=\"97e493b\" data-element_type=\"widget\" data-e-type=\"widget\" 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3785,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"portfolio_category":[217,222,219,220,221],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4144","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-activation-sv","portfolio_category-design-sv","portfolio_category-influencers-sv","portfolio_category-pr-sv","portfolio_category-social-media-sv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Solar Polaris - &#039;Betalt av solen&#039; - Essencius<\/title>\n<meta name=\"description\" content=\"N\u00e4r sourcing - 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