{"id":4148,"date":"2018-02-22T09:58:33","date_gmt":"2018-02-22T09:58:33","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=4148"},"modified":"2022-08-16T06:46:45","modified_gmt":"2022-08-16T05:46:45","slug":"anthon-berg-spin-bottle","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/anthon-berg-spin-bottle\/","title":{"rendered":"Anthon Berg Spin the Bottle"},"content":{"rendered":"\t\t
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Anthon Berg Spin the Bottle<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Anthon Berg \u00e4r k\u00e4nda \u00f6ver hela v\u00e4rlden f\u00f6r sina lik\u00f6rflaskor, eftersom dessa ofta s\u00e4ljs p\u00e5 flygplatser. Under 2015 introducerade chokladvarum\u00e4rket fyra nya varianter som kombinerar popul\u00e4ra kaffedrycker med lik\u00f6rer fr\u00e5n olika l\u00e4nder:<\/p>

\u2013 French Coffee \u2013 apelsinlik\u00f6r
\u2013 Irish Coffee \u2013 whisky
\u2013 Cuban Coffee \u2013 rom samt
\u2013 Mexican Coffee \u2013 tequila<\/p>

Anthon Berg hade redan flera aktiviteter planerade f\u00f6r utvalda flygplatser i Europa, men f\u00f6retaget ville g\u00e4rna \u00f6ka medvetenheten om sina nya Chocolate Coffee Liqueurs globalt och utvidga flygplatsaktiviteterna digitalt f\u00f6r sina fans p\u00e5 sociala medier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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F\u00f6r att s\u00e4kerst\u00e4lla en enhetlig upplevelse mellan fysiska och digitala aktiviteter valde vi att skapa en digital version av flygplatsaktiviteten Spin the bottle. Vi utvecklade ett online-spel d\u00e4r konsumenterna kunde l\u00e4ra sig mer om de nya kaffesmakerna. Dessutom kunde de snurra en flaska f\u00f6r att vinna en resa till en av de fyra destinationer som inspirerat till flaskorna. Genom att utnyttja flygplatskampanjen lyckades vi driva offline-konsumenter till kampanjsajten p\u00e5 Facebook, d\u00e4r de kunde anv\u00e4nda bonuskoder som de f\u00e5tt genom att delta p\u00e5 flygplatsen.<\/p>

F\u00f6r att \u00f6ka medvetenheten om aktiviteten sattes klisterm\u00e4rken p\u00e5 de nya flaskornas f\u00f6rpackningar \u00f6ver hela v\u00e4rlden. \u00c4ven befintliga Facebook-fans blev aktiva n\u00e4r vi skapade en visuell kampanj som kopplades till kampanjsajten, med bland annat inbyggda dolda bonuskoder som gav deltagarna en st\u00f6rre chans att vinna.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Imponerande deltagarantal \u2013 mer \u00e4n 50 000 deltagare.<\/p>

Kontinuerligt spelande\/deltagande under n\u00e4stan ett \u00e5r \u2013 omkring en kvarts miljon snurr med flaskor (motsvarande ca 1 100 snurr per dag).<\/p>

Extremt stort engagemang \u2013 mer \u00e4n 1,5 miljoner interaktioner med kampanjen p\u00e5 Facebook.<\/p>

Stor organisk \u00f6kning av fanbasen \u2013 mer \u00e4n 6 000 nya fans till Anthon Bergs Facebook-sida.<\/p>

Massiv exponering av den nya produkten under n\u00e4stan ett \u00e5r \u2013 mer \u00e4n 10,5 miljoner online-visningar och mer \u00e4n 4 250 000 anv\u00e4ndare.<\/p>

H\u00f6gt fokus p\u00e5 k\u00e4rnprodukten (lanseringen av Chocolate Coffee Liqueurs) och -marknaderna f\u00f6r TR & Export (topp 3 l\u00e4nder n\u00e4r det g\u00e4ller deltagandet: Kanada, Storbritannien och USA).<\/p>

\u00c4ven efter att kampanjen upph\u00f6rt visade fans genom meddelanden och inl\u00e4gg p\u00e5 Facebook-sidan ett stort intresse f\u00f6r att delta i spelet.<\/p>

Kontinuerligt spelande\/deltagande under n\u00e4stan ett \u00e5r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Anthon Berg Spin the Bottle Utmaning Anthon Berg \u00e4r k\u00e4nda \u00f6ver hela v\u00e4rlden f\u00f6r sina lik\u00f6rflaskor, eftersom dessa ofta s\u00e4ljs p\u00e5 flygplatser. Under 2015 introducerade chokladvarum\u00e4rket fyra nya varianter som kombinerar popul\u00e4ra kaffedrycker med lik\u00f6rer […]<\/p>\n","protected":false},"author":1,"featured_media":1289,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[264,217,221],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4148","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-sv","portfolio_category-brand-activation-sv","portfolio_category-social-media-sv"],"acf":[],"yoast_head":"\nAnthon Berg Spin the Bottle - lanseringen av Coffee Liqueur Bottles<\/title>\n<meta name=\"description\" content=\"N\u00e4r vi hj\u00e4lpte Anthon Berg med lanseringen av deras Coffee Liqueur Bottles genererade vi en kvarts miljon engagemang p\u00e5 sociale medier som Facebook och n\u00e5dde ut till mer \u00e4n fyra miljoner m\u00e4nniskor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/sv\/portfolio-items\/anthon-berg-spin-bottle\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anthon Berg Spin the Bottle - 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