{"id":4151,"date":"2018-02-22T10:03:39","date_gmt":"2018-02-22T10:03:39","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=4151"},"modified":"2022-07-18T08:26:39","modified_gmt":"2022-07-18T07:26:39","slug":"en-coca-cola-mot-en-kyss","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/en-coca-cola-mot-en-kyss\/","title":{"rendered":"En Coca-Cola mot en kyss"},"content":{"rendered":"\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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En Coca-Cola mot en kyss<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Coca-Cola har alltid varit n\u00e4ra f\u00f6rknippat med julen. Det \u00e4r en h\u00f6gtid fylld med k\u00e4rlek, men julen \u00e4r ocks\u00e5 v\u00e4ldigt fullbokad och stressad f\u00f6r m\u00e5nga danskar.<\/p>

Coca-Cola Danmark ville st\u00e4rka sin position p\u00e5 julmarknaden med \u00f6verraskande och sn\u00e4lla aktiviteter som fick danskarna att stanna upp i sin upptagna vardag. D\u00e4rf\u00f6r fick Essencius i december 2015 i uppdrag att utveckla earned och shared media-kampanjaktiviteter som kunde sprida extra julgl\u00e4dje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En Coca-Cola mot en kyss. P\u00e5 K\u00f6penhamns centralstation, mitt i julruschen, installerade vi en l\u00e4skautomat med en mistel ovanf\u00f6r som delade ut Coca-Cola n\u00e4r f\u00f6rbipasserande gav varandra en kyss. M\u00e4nniskor \u00f6verraskades och reagerade med b\u00e5de gl\u00e4dje och leenden \u2013 och allt f\u00e5ngades p\u00e5 film.<\/p>

Dekorera med Coca-Cola. Vi aktiverade Coca-Colas egen julrosett, som prydde alla flaskor under julen 2015 som en s\u00e4rskild etikett som l\u00e4tt kunde vikas ut till en fin rosett. Vi skickade flaskan med julrosett-etiketten till ett antal utvalda medier och tongivande bloggare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Filmen med de kyssande julresen\u00e4rerna n\u00e5dde p\u00e5 bara 24 timmar en publik p\u00e5 mer \u00e4n 1,8 miljoner via PR och sociala medier. Bara p\u00e5 YouTube s\u00e5gs videon av mer \u00e4n 100 000 anv\u00e4ndare.<\/p>

Julrosett-etiketten mottogs v\u00e4l av journalister och bloggare, som skrev entusiastiskt om den. Via PR och sociala medier n\u00e5ddes en publik p\u00e5 n\u00e4stan 700.000.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

En Coca-Cola mot en kyss Utmaning Coca-Cola har alltid varit n\u00e4ra f\u00f6rknippat med julen. Det \u00e4r en h\u00f6gtid fylld med k\u00e4rlek, men julen \u00e4r ocks\u00e5 v\u00e4ldigt fullbokad och stressad f\u00f6r m\u00e5nga danskar. Coca-Cola Danmark ville […]<\/p>\n","protected":false},"author":1,"featured_media":1149,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[264,217,220],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4151","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-sv","portfolio_category-brand-activation-sv","portfolio_category-pr-sv"],"acf":[],"yoast_head":"\nEn Coca-Cola mot en kyss - Essencius<\/title>\n<meta name=\"description\" content=\"Var glad och se hur vi hj\u00e4lpte Coca-Cola med brandaktivering. 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