{"id":4157,"date":"2018-02-22T10:18:55","date_gmt":"2018-02-22T10:18:55","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&#038;p=4157"},"modified":"2021-06-01T12:24:15","modified_gmt":"2021-06-01T11:24:15","slug":"toms-csr","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/toms-csr\/","title":{"rendered":"Toms CSR"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-image: url(&quot;https:\/\/essencius.dk\/wp-content\/uploads\/2017\/11\/Toms-CSR-cover.jpg&quot;);background-position: center center;background-repeat: no-repeat;padding-top:400px;padding-right:0px;padding-bottom:400px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-parallax-none nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(214,214,214,0.99);background-image: url(&quot;https:\/\/essencius.dk\/wp-content\/uploads\/2016\/06\/Toms-CSR-Background.jpg&quot;);background-position: center center;background-repeat: no-repeat;background-blend-mode: overlay;padding-top:30px;padding-right:0px;padding-bottom:30px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 sep-underline sep-solid fusion-title-center fusion-title-text fusion-title-size-one\" style=\"border-bottom-color:#000000;margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h1 class=\"title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.5;\"><h1 style=\"color: black;\">Toms CSR<\/h1><\/h1><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 75px 0px 75px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-1\"><h5 style=\"color: black;\">Utmaning<\/h5>\n<p style=\"color: black;\">Toms har i n\u00e4stan tio \u00e5r arbetat f\u00f6r full sp\u00e5rbarhet av sin kakao, s\u00e5 den odlas under goda, h\u00e5llbara f\u00f6ruts\u00e4ttningar f\u00f6r b\u00e5de lantbrukare och deras familjer. Samtidigt har chokladtillverkarna utvecklat en speciell metod f\u00f6r att f\u00f6rb\u00e4ttra kakaosmaken. V\u00e5r utmaning var att ber\u00e4tta denna komplexa historia om en \u00e4lskad produkt f\u00f6r konsumenter som vill ha information, men fortfarande v\u00e4ljer choklad utifr\u00e5n smak, pris och kvalitet.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><h5 style=\"color: black;\">L\u00f6sning<\/h5>\n<p style=\"color: black;\">Vi skapade en st\u00e4mpel utformad som en QR-kod prydd med en evighetssymbol. P\u00e5 s\u00e5 s\u00e4tt visualiseras sp\u00e5rbarhet som en evig resa mot en b\u00e4ttre v\u00e4rld samtidigt som det blir en tillg\u00e4nglig k\u00e4lla till ny kunskap. St\u00e4mpeln s\u00e4ger oss att medvetna val g\u00f6r skillnad, b\u00e5de f\u00f6r smak och f\u00f6r h\u00e5llbarhet.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><h5 style=\"color: black;\">Resultat<\/h5>\n<p style=\"color: black;\">Vi skapade inte bara en visuell identitet f\u00f6r Toms CSR, vi gjorde ocks\u00e5 en faktatung ber\u00e4ttelse l\u00e4tt att ta till sig. Med infographics visade vi hur chokladen tillverkas. Det framgick tydligt att god smak kan leda till fler skolor, fler l\u00e4rare och fler elever samt till IT-center f\u00f6r kakaoodlare. Och det var en hj\u00e4rtefr\u00e5ga f\u00f6r oss att signalera att en CSR-policy kan fr\u00e4mja respekten f\u00f6r kulturella skillnader, traditioner och planeten vi bor p\u00e5.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-parallax-none auto-sizing-4-to-3 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-image: url(&quot;https:\/\/essencius.dk\/wp-content\/uploads\/2016\/06\/Toms-CSR-1.jpg&quot;);background-position: center center;background-repeat: no-repeat;padding-top:400px;padding-right:0px;padding-bottom:400px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(0,0,0,0);background-image: url(&quot;https:\/\/essencius.dk\/wp-content\/uploads\/2016\/06\/Toms-CSR-half.png&quot;);background-position: center center;background-repeat: no-repeat;padding-top:400px;padding-right:0px;padding-bottom:400px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-parallax-none auto-sizing-4-to-3 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-image: url(&quot;https:\/\/essencius.dk\/wp-content\/uploads\/2016\/06\/Toms-CSR-2.jpg&quot;);background-position: center center;background-repeat: no-repeat;padding-top:400px;padding-right:0px;padding-bottom:400px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-parallax-none auto-sizing-4-to-3 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-image: url(&quot;https:\/\/essencius.dk\/wp-content\/uploads\/2016\/06\/Toms-CSR-3.jpg&quot;);background-position: center center;background-repeat: no-repeat;padding-top:400px;padding-right:0px;padding-bottom:400px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: #68a684;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 5% 0px 5% 0px;\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"imageframe-align-center\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"90\" height=\"90\" alt=\"Essencius - PR- og kommunikationsbureau\" title=\"Essencius &#8211; PR- og kommunikationsbureau\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/essencuion-e-logo.png\" class=\"img-responsive wp-image-6101\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/essencuion-e-logo-66x66.png 66w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/essencuion-e-logo.png 90w\" sizes=\"(max-width: 90px) 100vw, 90px\" \/><\/span><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-4\"><h2 style=\"text-align: center;\" data-lineheight=\"60\" data-fontsize=\"84\" data-inline-lineheight=\"true\" data-inline-fontsize=\"true\"><span style=\"color: #ffffff;\">VILL DU PRATA MED OS?<\/span><\/h2>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-text fusion-text-5\"><p style=\"font-weight: 300; text-align: center; color: #fff; letter-spacing: 2px;\">Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p>\n<\/div><div class=\"fusion-aligncenter\"><style>.fusion-body .fusion-button.button-1 .fusion-button-text,.fusion-body .fusion-button.button-1 i{color:#ffffff;}.fusion-body .fusion-button.button-1{border-color:#ffffff;border-radius:0px 0px 0px 0px;background:#68a684;}.fusion-body .fusion-button.button-1:hover .fusion-button-text,.fusion-body 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class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2123,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[264,222,220],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4157","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-sv","portfolio_category-design-sv","portfolio_category-pr-sv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toms CSR - Essencius<\/title>\n<meta name=\"description\" content=\"N\u00e4r k\u00e4rnv\u00e4rdena \u00e4r i ordning smakar chokladen b\u00e4ttre. En ny visuell identitet som samarbetar med forskare, influencers, analysbyr\u00e5er och en l\u00e5ngsiktig PR-satsning ger ett konstruktivt fokus p\u00e5 kakaoodling, jordbrukare och barns skolutbildning. L\u00e4s mer h\u00e4r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/sv\/portfolio-items\/toms-csr\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toms CSR - Essencius\" \/>\n<meta property=\"og:description\" content=\"N\u00e4r k\u00e4rnv\u00e4rdena \u00e4r i ordning smakar chokladen b\u00e4ttre. En ny visuell identitet som samarbetar med forskare, influencers, analysbyr\u00e5er och en l\u00e5ngsiktig PR-satsning ger ett konstruktivt fokus p\u00e5 kakaoodling, jordbrukare och barns skolutbildning. 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