{"id":4161,"date":"2018-02-22T11:23:20","date_gmt":"2018-02-22T11:23:20","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=4161"},"modified":"2022-08-16T06:07:42","modified_gmt":"2022-08-16T05:07:42","slug":"coca-cola-life","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/coca-cola-life\/","title":{"rendered":"Coca-Cola Life"},"content":{"rendered":"\t\t
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Coca-Cola Life<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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N\u00e4r Coca-Cola skulle introducera Coca-Cola Life i Danmark 2015 var det den st\u00f6rsta produktlanseringen sedan 2007. Men eftersom Danmark var ett av de sista l\u00e4nderna i V\u00e4steuropa som lanserade den nya medlemmen i Coca-Cola-familjen k\u00e4nde m\u00e5nga danskar redan till produkten. Produktlanseringen var d\u00e4rf\u00f6r inte helt ov\u00e4ntad, s\u00e5 det kr\u00e4vdes en extraordin\u00e4r insats och en kreativ id\u00e9 av v\u00e4rldsklass f\u00f6r att kunna skapa intresse och engagemang.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi utgick fr\u00e5n Coca-Colas ikoniska r\u00f6da f\u00e4rg, som den nya Coca-Cola Life med sin gr\u00f6na f\u00e4rg sticker ut ifr\u00e5n. Det \u00e4r l\u00e4tt att skilja mellan den gr\u00f6na och den r\u00f6da f\u00e4rgen \u2013 om du inte \u00e4r f\u00e4rgblind f\u00f6r just r\u00f6tt och gr\u00f6nt. Detta inspirerade oss till att rikta in lanseringen p\u00e5 f\u00e4rgblinda, s\u00e5 att de blev f\u00f6rst med att kunna l\u00e4sa att Life var p\u00e5 v\u00e4g till Danmark. P\u00e5 detta s\u00e4tt skapade vi en integrerad PR- och marknadsf\u00f6ringskampanj baserad p\u00e5 premissen att engagera m\u00e5nga genom att tala till f\u00e5.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kampanjen var, s\u00e5 vitt vi vet, den f\u00f6rsta n\u00e5gonsin som v\u00e4nde sig direkt till f\u00e4rgblinda. I kampanjen lyckades vi inte bara engagera f\u00e4rgblinda utan i \u00e4nnu st\u00f6rre utstr\u00e4ckning de nyfikna danskar som inte kunde tyda meddelandet. I Danmark n\u00e5dde vi en publik p\u00e5 mer \u00e4n 12 miljoner och kampanjen fick global uppm\u00e4rksamhet, \u00e4ven fr\u00e5n l\u00e4nder s\u00e5 l\u00e5ngt bort som Australien, Vietnam och USA. P\u00e5 global niv\u00e5 n\u00e5dde vi en publik p\u00e5 h\u00e4pnadsv\u00e4ckande 100 miljoner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Coca-Cola Life Utmaning N\u00e4r Coca-Cola skulle introducera Coca-Cola Life i Danmark 2015 var det den st\u00f6rsta produktlanseringen sedan 2007. Men eftersom Danmark var ett av de sista l\u00e4nderna i V\u00e4steuropa som lanserade den nya medlemmen […]<\/p>\n","protected":false},"author":1,"featured_media":3745,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[264,217,222,220],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4161","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-sv","portfolio_category-brand-activation-sv","portfolio_category-design-sv","portfolio_category-pr-sv"],"acf":[],"yoast_head":"\nCoca-Cola Life \u2013 Essencius<\/title>\n<meta name=\"description\" content=\"Se hur vi, genom att fokusera p\u00e5 en hel kampanj p\u00e5 mindre \u00e4n 5 procent av den danska befolkningen, hj\u00e4lpte Coca-Cola att f\u00e5 v\u00e4rldsomsp\u00e4nnande uppm\u00e4rksamhet f\u00f6r lanseringen av Coca-Cola Life. L\u00e4s om v\u00e4rldens f\u00f6rsta kampanj riktade till f\u00e4rgblinda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/sv\/portfolio-items\/coca-cola-life\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola Life \u2013 Essencius\" \/>\n<meta property=\"og:description\" content=\"Se hur vi, genom att fokusera p\u00e5 en hel kampanj p\u00e5 mindre \u00e4n 5 procent av den danska befolkningen, hj\u00e4lpte Coca-Cola att f\u00e5 v\u00e4rldsomsp\u00e4nnande uppm\u00e4rksamhet f\u00f6r lanseringen av Coca-Cola Life. 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