{"id":4169,"date":"2018-02-22T11:29:42","date_gmt":"2018-02-22T11:29:42","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=4169"},"modified":"2022-08-16T06:10:52","modified_gmt":"2022-08-16T05:10:52","slug":"the-pandora-tour","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/the-pandora-tour\/","title":{"rendered":"The PANDORA Tour"},"content":{"rendered":"\t\t
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The PANDORA Tour<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Med en varum\u00e4rkesk\u00e4nnedom p\u00e5 \u00f6ver 90 % \u00e4r PANDORA ett av de mest v\u00e4lk\u00e4nda varum\u00e4rkena i Danmark. Men smyckesf\u00f6retaget vill skapa en \u00e4nnu starkare emotionell f\u00f6rbindelse mellan varum\u00e4rket och de danska konsumenterna. D\u00e4rf\u00f6r fick Essencius under 2016 uppgiften att utveckla ett unikt och f\u00f6rnybart \u201dfeel-good\u201d-koncept med fokus p\u00e5 gemensamma upplevelser och minnesv\u00e4rda \u00f6gonblick i en urban milj\u00f6.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi utvecklade v\u00e4rldens f\u00f6rsta l\u00e5dcykellopp f\u00f6r kvinnor, THE PANDORA TOUR, som h\u00f6lls i K\u00f6penhamn p\u00e5 mors dag. Deltagarna cyklade med sina mammor, morm\u00f6drar och flickv\u00e4nner genom stadens gator p\u00e5 dekorerade l\u00e5dcyklar \u2013 en festlig syn och en minnesv\u00e4rd upplevelse. Cykelloppet fick m\u00e5nga deltagare att interagera med varum\u00e4rket p\u00e5 ett nytt och annorlunda s\u00e4tt, s\u00e5 att PANDORA i \u00e4nnu h\u00f6gre grad blev f\u00f6rknippat med unika upplevelser. Efter l\u00e5dcykelloppet tiodubblade Pandora biljettint\u00e4kterna och summan anv\u00e4ndes till att k\u00f6pa l\u00e5dcyklar som delades ut till olika barninstitutioner i hela landet. P\u00e5 detta s\u00e4tt fortsatte THE PANDORA TOUR och gav \u00e4nnu fler minnesv\u00e4rda \u00f6gonblick.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Under THE PANDORA TOUR m\u00f6tte deltagarna inte bara vinkande K\u00f6penhamnsbor och turister l\u00e4ngs den sev\u00e4rda banan genom K\u00f6penhamn. De tr\u00e4ffade ocks\u00e5 journalister, fotografer och bloggare, som senare skrev entusiastiskt om h\u00e4ndelsen.<\/p>

V\u00e4rldens f\u00f6rsta l\u00e5dcykellopp och de efterf\u00f6ljande donationerna till olika barninstitutioner resulterade i \u00f6ver 100 pressklipp som n\u00e5dde en publik p\u00e5 mer \u00e4n sex miljoner via PR och sociala medier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\nVILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The PANDORA Tour Utmaning Med en varum\u00e4rkesk\u00e4nnedom p\u00e5 \u00f6ver 90 % \u00e4r PANDORA ett av de mest v\u00e4lk\u00e4nda varum\u00e4rkena i Danmark. Men smyckesf\u00f6retaget vill skapa en \u00e4nnu starkare emotionell f\u00f6rbindelse mellan varum\u00e4rket och de danska […]<\/p>\n","protected":false},"author":1,"featured_media":3748,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[264,217,222,220],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4169","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-sv","portfolio_category-brand-activation-sv","portfolio_category-design-sv","portfolio_category-pr-sv"],"acf":[],"yoast_head":"\nThe PANDORA Tour - Essencius<\/title>\n<meta name=\"description\" content=\"I denna prisbel\u00f6nta h\u00e4ndelse och kampanj organiserade vi v\u00e4rldens f\u00f6rsta kontantcykellopp f\u00f6r PANDORA. 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