{"id":4179,"date":"2018-02-22T13:09:33","date_gmt":"2018-02-22T13:09:33","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=4179"},"modified":"2022-08-16T06:22:16","modified_gmt":"2022-08-16T05:22:16","slug":"style-well-cared-electrolux","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/style-well-cared-electrolux\/","title":{"rendered":"Style Well Cared For – F\u00f6r Electrolux"},"content":{"rendered":"\t\t
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Style Well Cared For \u2013 F\u00f6r Electrolux<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Under v\u00e5ren 2015 stod Electrolux inf\u00f6r lanseringen av UltraCareEco \u2013 en ny tv\u00e4ttmaskin s\u00e4rskilt utvecklad f\u00f6r att hantera exklusiva och k\u00e4nsliga kl\u00e4der man annars hade g\u00e5tt till kemtv\u00e4tten med. Med den nordiska kampanjen Style Well Cared For ville Electrolux n\u00e5 ut till den moderna och modemedvetna konsumenten. Kampanjen och PR-strategin skulle genom ett kreativt koncept st\u00e4rka Electrolux varum\u00e4rke, position och trov\u00e4rdighet inom modebranschen och hos m\u00e5lgruppen. M\u00e5ls\u00e4ttningen var att positionera UltraCareEco som en \u201dmust have\u201d f\u00f6r den danska fashionistan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tillsammans med det blomstrande danska designvarum\u00e4rket STORM & MARIE utvecklade vi fyra specialdesignade UltraCareEco tv\u00e4ttmaskiner som matchade varum\u00e4rkets h\u00f6stkollektion. Tv\u00e4ttmaskinerna st\u00e4lldes ut i STORM & MARIES butiker, Magasin, Elgiganten och p\u00e5 K\u00f6penhamns modevecka. Dessutom etablerade vi ett samarbete med ELLE samt modebloggarna Laura Lawaetz och Itsfashionbaby som skrev om kampanjen och deltog i kampanjfilmen. Slutligen skapade vi \u00e4ven en t\u00e4vling p\u00e5 Facebook d\u00e4r man kunde vinna en av de eftertraktade maskinerna.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Med kampanjen blev Electrolux positionerad som en trov\u00e4rdig och legitim spelare i modebranschen och med budskapet Style Well Cared For lyckades vi s\u00e4tta fokus p\u00e5 hur fashionistas kan ta b\u00e4ttre hand om sina dyra designerkl\u00e4der. Samarbetet med STORM & MARIE resulterade b\u00e5de i stort buzz i modebranschen och massivt omtal i medierna. Kampanjen resulterade i \u00f6ver 75 medieklipp till ett PR-v\u00e4rde p\u00e5 \u00f6ver 3,2 miljoner danska kronor och en earned audience p\u00e5 2,3 miljoner danska kronor. P\u00e5 sociala medier var resultatet imponerande med ett engagement rate p\u00e5 3,4 %, en interaction rate p\u00e5 42 % och mer \u00e4n 6 000 klick p\u00e5 Facebook-t\u00e4vlingen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Style Well Cared For \u2013 F\u00f6r Electrolux Utmaning Under v\u00e5ren 2015 stod Electrolux inf\u00f6r lanseringen av UltraCareEco \u2013 en ny tv\u00e4ttmaskin s\u00e4rskilt utvecklad f\u00f6r att hantera exklusiva och k\u00e4nsliga kl\u00e4der man annars hade g\u00e5tt till […]<\/p>\n","protected":false},"author":1,"featured_media":2119,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[264,217,220],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4179","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-b2c-sv","portfolio_category-brand-activation-sv","portfolio_category-pr-sv"],"acf":[],"yoast_head":"\nStyle Well Cared For - F\u00f6r Electrolux - Essencius<\/title>\n<meta name=\"description\" content=\"I samarbete med det danska design brand Storm & Marie skapade vi en varum\u00e4rkesaktivering f\u00f6r Electrolux\u2019 specialdesignade tv\u00e4ttmaskiner f\u00f6r s\u00e4rligt k\u00e4nsliga kl\u00e4r som blev aktiverat \u00f6ver flera kommunikationskanaler: UltraCareEco.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/essencius.dk\/sv\/portfolio-items\/style-well-cared-electrolux\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Style Well Cared For - 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