{"id":4229,"date":"2018-02-27T11:32:27","date_gmt":"2018-02-27T11:32:27","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&#038;p=4229"},"modified":"2022-08-16T05:45:25","modified_gmt":"2022-08-16T04:45:25","slug":"pandora-christmas-workshop","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/pandora-christmas-workshop\/","title":{"rendered":"The PANDORA Christmas Workshop"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4229\" class=\"elementor elementor-4229 elementor-2970\" data-elementor-post-type=\"avada_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3c7a7b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d3c7a7b\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d8997c\" data-id=\"1d8997c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70e0377 elementor-widget elementor-widget-video\" data-id=\"70e0377\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/2XAS4JhnfJ0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df0a53b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df0a53b\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f66cb37\" data-id=\"f66cb37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84652b5 elementor-widget elementor-widget-heading\" data-id=\"84652b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The PANDORA Christmas Workshop<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-984939d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"984939d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e96953e elementor-widget elementor-widget-heading\" data-id=\"e96953e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c220a7 elementor-widget elementor-widget-text-editor\" data-id=\"4c220a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-text\"><div class=\"fusion-text\"><p>Antalet familjer i Danmark som beh\u00f6ver st\u00f6d under jul \u00f6kar och allt fler barn v\u00e4xer upp utan att uppleva gl\u00e4djen av att ge eller f\u00e5 julkklappar. De tv\u00e5 sammanh\u00e4ngande problemen ville smycketillverkaren PANDORA hj\u00e4lpa till att l\u00f6sa.<\/p><p>PANDORA \u00f6nskade ta ansvar och skapa en direkt koppling mellan varum\u00e4rket, dess konsumenter och barn i en utmanande livssituation.<\/p><p>Vi fick i uppdrag att utveckla ett koncept som skulle:<\/p><ul><li>Engagera danska konsumenter kring gl\u00e4djen i julen s\u00e5v\u00e4l som i julens utmaningar<\/li><li>Hj\u00e4lpa barn som v\u00e4xer upp i familjer d\u00e4r det inte finns n\u00e5gon ekonomisk m\u00f6jlighet att ge julklappar<\/li><li>Ge bidrag till familjer som beh\u00f6ver hj\u00e4lp under julen<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cbb145 elementor-widget elementor-widget-heading\" data-id=\"8cbb145\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ff4ac elementor-widget elementor-widget-text-editor\" data-id=\"a5ff4ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-text\"><div class=\"fusion-text\"><div class=\"fusion-text\"><p>Vi utvecklade \u201cThe PANDORA Christmas Workshop\u201d, som gav:<\/p><ul><li>200 barn m\u00f6jlighet att bort en trevlig julklapp<\/li><li>R\u00f6da Korset pengar till sitt hj\u00e4lparbete f\u00f6r utsatta familjer under julen<\/li><li>Uppm\u00e4rksamhet om julens utmaningar i danska pressen, i aff\u00e4rer och k\u00f6pcentrum etc.<\/li><li>M\u00f6jlighet f\u00f6r konsumenterna att st\u00f6tta<\/li><\/ul><p>F\u00f6r att s\u00e4kerst\u00e4lla att det var r\u00e4tt barn som erbj\u00f6ds deltagande i The PANDORA Christmas Workshop, skapade vi ett samarbete med R\u00f6da Korset.<\/p><p>Vi valde att The PANDORA Christmas Workshop skulle h\u00e5llas som ett vackert julevent p\u00e5 ARoS konstmuseum i \u00c5rhus och p\u00e5 Nationalmuseet i K\u00f6penhamn. Barnens medf\u00f6ljare fick njuta av en underbar dag och i slutet av dagen blev det filmvisning i ARoS och Nationalmuseums lokaler som en gemensam aktivitet f\u00f6r barn, vuxna och volont\u00e4rer. F\u00f6r att fokusera p\u00e5 de utmaningar som julen kan medf\u00f6ra anlitade vi sk\u00e5despelerskan L\u00e6rke Winther som ambassad\u00f6r. Hon deltog i alla fyra workshops och var ocks\u00e5 ansiktet ut\u00e5t i en stor pressinsats. Syftet var att \u00f6ka medvetenheten om behovet av julhj\u00e4lp, g\u00e5vans psykologi och att uppmuntra danskarna till att k\u00f6pa ett speciellt st\u00f6dsmycke. Vi skapade ett julevent som associerade PANDORAS varum\u00e4rke med positiva upplevelser \u2013 \u00e4ven f\u00f6r utsatta familjer och barn \u2013 och som fokuserade p\u00e5 ett st\u00e4ndigt v\u00e4xande samh\u00e4llsproblem.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eaf4c2 elementor-widget elementor-widget-heading\" data-id=\"3eaf4c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e900d elementor-widget elementor-widget-text-editor\" data-id=\"f2e900d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-text\"><div class=\"fusion-text\"><p>L\u00e6rke Winther beskrev workshopen som \u201cen underbar och hj\u00e4rtev\u00e4rmande upplevelse\u201d. R\u00f6da Korsets volont\u00e4rer skrev till PANDORA och tackade f\u00f6r en underbar dag och en pappa till tv\u00e5 pojkar som deltog p\u00e5 ARoS tackade f\u00f6r evenemanget i P4-nyheterna.<\/p><p>Insatsen gav ett bra resultat som \u00f6vertr\u00e4ffade de uppsatta KPI:erna:<\/p><ul><li>Antal barn: 200 barn fr\u00e5n R\u00f6da Korsets-familjen\u00e4tverket deltog<\/li><li>F\u00f6rs\u00e4ljningen av st\u00f6dsmycket gav ett sammanlagt tillskott p\u00e5 100 000 kronor till R\u00f6da Korset julhj\u00e4lp<br \/>(smycket s\u00e5ldes under perioden: 10.11.2016 \u2013 24.12.2016)<\/li><li>Antal medieklipp: 122<\/li><li>PR-v\u00e4rde i DKK: 6.642.380<\/li><li>F\u00f6rtj\u00e4nad uppm\u00e4rksamhet via PR \/ SoMe: 6.445.220<\/li><\/ul><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a421aa8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a421aa8\" data-element_type=\"section\" data-e-type=\"section\" 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class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1f4f62\" data-id=\"b1f4f62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfc400f elementor-widget elementor-widget-image\" data-id=\"bfc400f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora-Christmas-Workshop5-1.jpg\" class=\"attachment-full size-full wp-image-16884\" alt=\"\" srcset=\"https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora-Christmas-Workshop5-1-300x169.jpg 300w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora-Christmas-Workshop5-1-768x432.jpg 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora-Christmas-Workshop5-1-1024x576.jpg 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora-Christmas-Workshop5-1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-972b77d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"972b77d\" data-element_type=\"section\" data-e-type=\"section\" 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https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora-Christmas-Workshop6-1-768x432.jpg 768w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora-Christmas-Workshop6-1-1024x576.jpg 1024w, https:\/\/essencius.dk\/wp-content\/uploads\/2018\/01\/Pandora-Christmas-Workshop6-1.jpg 1200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5ddb42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5ddb42\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58fcdf8\" data-id=\"58fcdf8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3c79c1 elementor-widget elementor-widget-image\" data-id=\"e3c79c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"90\" src=\"https:\/\/essencius.dk\/wp-content\/uploads\/2022\/06\/essencuion-e-logo.png\" class=\"attachment-full size-full wp-image-12058\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8736c27 elementor-widget elementor-widget-heading\" data-id=\"8736c27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-746ea62 elementor-widget elementor-widget-text-editor\" data-id=\"746ea62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"fusion-text\"><p>Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d61657 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4d61657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div 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De tv\u00e5 sammanh\u00e4ngande problemen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2971,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[217,220],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4229","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-activation-sv","portfolio_category-pr-sv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The PANDORA Christmas Workshop - Essencius<\/title>\n<meta name=\"description\" content=\"N\u00e4r CSR och f\u00f6rs\u00e4ljning driver varandra \u00e4r ett perfekt s\u00e4tt att beskriva varum\u00e4rkesaktivering skapade vi f\u00f6r PANDORA. 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