{"id":4234,"date":"2018-02-27T11:42:08","date_gmt":"2018-02-27T11:42:08","guid":{"rendered":"https:\/\/essencius.dk\/?post_type=avada_portfolio&p=4234"},"modified":"2022-08-16T05:33:15","modified_gmt":"2022-08-16T04:33:15","slug":"saet-pris-paa-brysterne","status":"publish","type":"avada_portfolio","link":"https:\/\/essencius.dk\/sv\/portfolio-items\/saet-pris-paa-brysterne\/","title":{"rendered":"S\u00e6t Pris P\u00e5 Brysterne"},"content":{"rendered":"\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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S\u00e6t Pris P\u00e5 Brysterne<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Utmaning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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St\u00f8t Brysterne har varit k\u00e4nda f\u00f6r det rosa bandet och deras kampanjinsats under flera \u00e5r f\u00f6r att fokusera p\u00e5 br\u00f6stcancer och samla in pengar till detta.<\/p>

St\u00f8t Brysterne har genom \u00e5ren lyckats f\u00e5nga en lojal m\u00e5lgrupp av kvinnor i \u00e5ldern +35 \u00e5r. Organisationen har l\u00e4nge haft en \u00f6nskan om att bredda sin kampanj f\u00f6r att n\u00e5 b\u00e5de ett yngre och manligt segment. V\u00e5r utmaning var d\u00e4rf\u00f6r att utforma en kampanjstrategi som kan locka och omfamna alla tre segmenten. F\u00f6rutom att ut\u00f6ka kampanjens r\u00e4ckvidd var det ocks\u00e5 viktigt att ha en \u201csocial first\u201d mentalitet f\u00f6r att b\u00e4st tillgodose potentialen f\u00f6r interaktion med kampanjen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00f6sning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi utvecklade kampanjen \u201cS\u00e6t Pris P\u00e5 Brysterne\u201d f\u00f6r att tillf\u00f6ra med spets. Detta gjordes f\u00f6r att tilltala de manliga och yngre segmentet.<\/p>

Tanken var enkel, vi uppmanande m\u00e4nniskor att h\u00e5lla tv\u00e5 f\u00f6rem\u00e5l framf\u00f6r sina br\u00f6st, ta en bild och sedan dela det p\u00e5 sociala medier med hashtag: #s\u00e6tprisp\u00e5brysterne. M\u00e5let var att f\u00e5 m\u00e4nniskor att uppskatta sig sj\u00e4lva, andra och livet. Vi ville ge m\u00e4nniskor m\u00f6jlighet att g\u00f6ra kampanjen personlig, och d\u00e4rf\u00f6r st\u00e4lldes inga krav p\u00e5 vilka f\u00f6rem\u00e5l som skulle anv\u00e4ndas eller vad de skulle representera.<\/p>

Vi anv\u00e4nde Facebook och Instagram som prim\u00e4ra kommunikationskanaler f\u00f6r att s\u00e4kerst\u00e4lla exponering f\u00f6r influencers och den yngre publiken samt f\u00f6r att g\u00f6ra det enkelt f\u00f6r m\u00e4nniskor att dela egna foton och ber\u00e4ttelser. F\u00f6r att kickstart kampanjen etablerade vi samarbete med bland annat k\u00e4nda Tv-personligheter, bloggare, YouTubers och f\u00f6retag f\u00f6r att skapa maximal uppm\u00e4rksamhet f\u00f6r kampanjen och n\u00e5 ut till en bredare publik \u00e4n tidigare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Resultat<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kampanjen var en succ\u00e9 p\u00e5 alla plan.<\/p>

P\u00e5 Facebook n\u00e5dde vi ut till n\u00e4stan 1 miljon danskar, varav 45 procent m\u00e4n.<\/p>

Vi uppn\u00e5dde 6,5 miljoner visningar och mer \u00e4n 289 000 personer engagerade sig i kampanjen genom att antingen gilla, dela, eller kommentera. Den genomsnittliga r\u00e4ckvidden per post var 170 000, varav 68% erh\u00f6lls organiskt. 40 000 Facebook-anv\u00e4ndare s\u00e5g 100% av kampanjens videoinneh\u00e5ll. P\u00e5 Instagram har \u00f6ver 400 anv\u00e4ndare laddat upp sina egna bilder med hashtaggen #s\u00e6tprisp\u00e5brysterne under kampanjperioden. I slutet av kampanjen hade vi uppn\u00e5tt mer \u00e4n 62 000 gilla-markeringar och \u00f6ver 30 000 videovisningar, allt uppn\u00e5ddes organiskt. \u201cS\u00e6t Pris P\u00e5 Brysterne\u201d v\u00e4lkomnades ocks\u00e5 av pressen. Mer \u00e4n 60 artiklar om kampanjen publicerads i online- och tryckt media f\u00f6r ett totalt PR-v\u00e4rde p\u00e5 8 000 000 DKK.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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VILL DU PRATA MED OS?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Har du en uppgift som vi ska hj\u00e4lpa till med?<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKTA OSS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

S\u00e6t Pris P\u00e5 Brysterne Utmaning St\u00f8t Brysterne har varit k\u00e4nda f\u00f6r det rosa bandet och deras kampanjinsats under flera \u00e5r f\u00f6r att fokusera p\u00e5 br\u00f6stcancer och samla in pengar till detta. St\u00f8t Brysterne har genom […]<\/p>\n","protected":false},"author":1,"featured_media":3723,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"portfolio_category":[217,219,220],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-4234","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-brand-activation-sv","portfolio_category-influencers-sv","portfolio_category-pr-sv"],"acf":[],"yoast_head":"\nS\u00e6t Pris P\u00e5 Brysterne - Essenicus<\/title>\n<meta name=\"description\" content=\"Tillsammans med St\u00f8t Brysterne t\u00e4nker vi p\u00e5 en ny kampanjstrategi, "S\u00e6t pris p\u00e5 brysterne", vilket gav kampanjen mer kant. Kampanjen var framg\u00e5ngsrik i sociala medier och gav ett kommunikations- och PR-v\u00e4rde. 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